📌 Core Information
🔹 Job Title: Global Social Media + Communications Manager
🔹 Company: Malin+Goetz
🔹 Location: New York, NY, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving and executing global social media communication and growth strategy
- Managing paid and organic influencer relationships
- Creating engaging content and tracking social trends
- Reporting on social performance and presenting key learnings to the team
ASSUMPTION: This role requires a proactive self-starter with strong communication and organizational skills, as well as a passion for the beauty industry and the ability to multitask in a fast-paced environment.
📋 Key Responsibilities
✅ Drive and execute global strategy for social media across all channels
✅ Ideate, shoot, and edit socially native content to tell our brand stories and grow our social presence
✅ Track social trends and present relevant learnings to team (TikTok, YouTube, Instagram, etc.)
✅ Craft & edit copy in the brand’s relevant tone of voice for all social channels working closely with the brand marketing team
✅ Prepare social launch plans for all new product launches, as well as supporting core business
✅ Manage all social handles daily, including posting, engaging + responding to all activity
✅ Continuously investigate ways to grow followers + engagement levels
✅ Lead monthly social reporting, presenting key learnings to team
✅ Present monthly social cadence calendars to leadership
✅ Be an active contributor in brainstorms and define how each new launch + related campaigns can come to life through the lens of social
✅ Continuously stay abreast of competition and share trends as needed
ASSUMPTION: This role requires strong communication skills, creativity, and the ability to work well under pressure. A sense of humor is also a plus.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of experience in a social media role, preferably within a beauty or fashion brand
Required Skills:
- Excellent written and verbal communication skills
- Strong creative and expository skills
- Experience with social media management with a deep understanding of popular and emerging social marketing trends
- Active participation in a wide variety of social media activities such as community development and content creation
- Excellent organizational skills, detail-oriented, self-motivated, and the ability to multitask
- Passion for the beauty industry across all categories
- Excellent communicator who can clearly and concisely convey thoughts and ideas to any audience in any context
ASSUMPTION: Candidates should have a proven track record in social media management, with a strong portfolio of successful campaigns and a deep understanding of the beauty industry.
💰 Compensation & Benefits
Salary Range: $80,000 to $95,000 per year
Benefits:
- Medical, dental, and vision insurance
- Employer paid life insurance
- 401k plan
- Pre-tax commuter benefits
- Quarterly gratis
- Employee discount
- Long-term and short-term disability leave
- Paid company holidays
- Paid vacation/personal/sick/birthday hours
- Work From Anywhere twice a year
- Summer Fridays
- Volunteer time
Working Hours: 40 hours per week
Work Arrangement: Hybrid (3 days in-office, 2 days work from home)
ASSUMPTION: The salary range is competitive for the role and experience level, and the benefits package is comprehensive and generous.
📌 Applicant Insights
🔍 Company Context
Industry: Cosmetics
Company Size: 51-200 employees
Founded: 2004
Company Description:
- Malin+Goetz is a fast-growing, founder-based gender-neutral beauty and lifestyle business based in New York City
- The company operates 20+ flagship apothecaries in NYC, LA, London and Hong Kong, along with an expanding presence online through www.malinandgoetz.com
- The brand is listed internationally with 600+ high-end accounts across five continents, including Space NK, Selfridges, Liberty, Nordstrom, Lane Crawford and Sephora
- The company champions three values: humanity, empathy + fight, and these values are embedded into everything they do
Company Specialties:
- Beauty and lifestyle products
- Gender-neutral branding
- Sustainable and ethical practices
Company Website: www.malinandgoetz.com
ASSUMPTION: Malin+Goetz is a well-established and respected brand in the beauty industry, with a strong commitment to sustainability and ethical practices.
📊 Role Analysis
Career Level: Mid-Level
Reporting Structure: This role reports directly to the Sr. Manager of Global Brand Marketing + Social Communications
Work Arrangement: Hybrid (3 days in-office, 2 days work from home)
Growth Opportunities:
- Potential to grow into a senior role within the brand marketing team
- Opportunities to work on high-profile campaigns and launches
- Chance to gain experience in a fast-growing, dynamic company
ASSUMPTION: This role offers strong growth potential and the opportunity to work on high-profile campaigns and launches, providing valuable experience for career advancement.
🌍 Location & Work Environment
Office Type: Urban, modern office space in New York City
Office Location(s): 330 Seventh Avenue, 21st Floor, New York, NY 10001, US
Geographic Context:
- New York City is a major global hub for the beauty and fashion industries
- The office is located in the heart of Manhattan, close to many popular attractions and amenities
- The city offers a diverse and vibrant culture, with numerous events and activities throughout the year
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The office location offers a dynamic and exciting work environment, with easy access to cultural attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen
- In-depth behavioral interview
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Communication skills and ability to convey brand messaging
- Creativity and strategic thinking
- Understanding of social media trends and analytics
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your portfolio of social media campaigns and content
- Prepare examples of how you've handled social media crises or challenges
- Be ready to discuss your understanding of the beauty industry and relevant trends
ATS Keywords: Social Media Management, Content Creation, Brand Marketing, Influencer Relations, Analytics, Crisis Communication, Beauty Industry, Trend Analysis
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experience in detail.
🛠 Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Social media management tools (Hootsuite, Sprout Social, etc.)
- Analytics tools (Google Analytics, Sprout Social Insights, etc.)
- Graphic design tools (Canva, Adobe Creative Suite, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Candidates should be proficient in using social media management tools, analytics tools, and graphic design tools relevant to the role.
👔 Cultural Fit Considerations
Company Values:
- Humanity: The company values the diversity of its employees and customers, fostering an inclusive environment
- Empathy + Fight: The company encourages employees to be empathetic and understanding, while also being proactive and fighting for what they believe in
- Fight: The company values determination and resilience in the face of challenges
Work Style:
- The company values a collaborative and supportive work environment
- The company encourages employees to take initiative and be proactive in their roles
- The company values a strong work-life balance and offers flexible work arrangements
Self-Assessment Questions:
- How do you align with the company's values of humanity, empathy + fight, and fight?
- How do you handle working in a fast-paced, dynamic environment?
- How do you balance a strong work ethic with a healthy work-life balance?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work style.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to manage social media accounts during peak engagement times
- The role may involve handling sensitive or negative customer feedback on social media platforms
- The role may require frequent travel to attend industry events or manage influencer relationships
- The role may involve working with tight deadlines and managing multiple projects simultaneously
ASSUMPTION: Candidates should be prepared to handle the potential challenges of the role, including working non-standard hours and managing multiple projects simultaneously.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Digital Marketing Manager within the beauty or fashion industry
- However, this role places a stronger emphasis on influencer relations and brand communications
- This role may have more creative responsibilities than a typical Social Media Manager role
ASSUMPTION: Candidates should understand the unique aspects of this role and how it differs from similar roles in the industry.
📝 Sample Projects
- Managing a successful influencer marketing campaign for a new product launch
- Creating engaging content for a brand's social media channels that increases followers and engagement
- Developing and executing a social media strategy for a rebranding campaign
ASSUMPTION: Candidates should be able to provide specific examples of their work that demonstrate their skills and experience in these areas.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does the company support the growth and development of its employees in this role?
- What are the most important qualities the company looks for in a candidate for this role?
- How does the company measure the success of its social media campaigns, and what are the key metrics they track?
- What opportunities are there for collaboration with other departments, such as marketing or PR, in this role?
ASSUMPTION: Candidates should come prepared with thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your social media campaigns and content
- Be ready to discuss your understanding of the beauty industry and relevant trends
- Follow up with the hiring manager one week after your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
