📌 Core Information
🔹 Job Title: Global Social Media Creative Lead
🔹 Company: Back Market
🔹 Location: New York, United States
🔹 Job Type: Hybrid (3 days on-site per week, 1 remote work week per quarter, plus 3 flex days)
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with a minimum of 3 days per week on-site in Manhattan - Union Square)
🚀 Job Overview
Key aspects of this role include:
- Creating world-class content for Back Market's global social media channels
- Serving as a key marketing leader and thought-leader within the company
- Collaborating with an international team to grow the brand's presence and influence
- Expanding Back Market's business and mission across the globe
ASSUMPTION: This role requires a strong understanding of social media trends, cultural shifts, and the ability to create engaging content that resonates with diverse audiences worldwide.
📋 Key Responsibilities
✅ Create organic social media content from concept to final execution across all channels, including TikTok, Instagram, Twitter, LinkedIn, and emerging platforms
✅ Develop a wide range of content, including stories and campaigns, serialized content, educational content, inspirational content, and quick-turn content that engages with real-time events
✅ Identify new opportunities for the brand to expand its reach into new channels, audiences, and regions
✅ Manage and grow a team of social media creatives, setting them up for success in their roles, missions, and careers
✅ Collaborate with external agencies and influential creators to expand Back Market's reach and impact
✅ Use social media expertise to influence areas outside of social media marketing, such as product features, PR, and brand storytelling
ASSUMPTION: This role requires exceptional creativity, strategic thinking, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Communications, Fine Arts, or a related discipline)
Experience: Minimum of 5 years of experience in an in-house team or creative agency, with a focus on social media content creation and strategy
Required Skills:
- Exceptional skills in visual design and video creation for social media
- Proven ability to take a strategic business brief and translate it into compelling and entertaining social content
- Strong communication and collaboration skills, balanced with the ability to work autonomously
- Deep understanding of the social media landscape, trends, and platform-specific differences
- Strong problem-solving skills and the ability to identify and break down barriers
- Fluency in English, with proficiency in additional languages a plus
Preferred Skills:
- Experience working in a global marketing team and with understanding and delivering against marketing strategies and goals
- Experience partnering with external agencies and creators
- Experience in community management, tracking engagement, and reporting results
- Experience in trend spotting and trend analysis
ASSUMPTION: Candidates should have a strong portfolio demonstrating technical craft and creative edge, as well as a friendly, enthusiastic, collaborative, and ego-free attitude.
💰 Compensation & Benefits
Salary Range: $100,000 - $125,000 USD per year, plus opportunities for equity
Benefits:
- Hybrid work environment with 2 remote days per week and 1 remote work week per quarter, plus 3 flex days
- Employee Resource Groups, including mentorship programs, comprehensive accessibility policies, and cultural competency training
- Equity
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. Actual compensation packages may vary based on individual candidate factors.
📌 Applicant Insights
🔍 Company Context
Industry: Back Market is a global marketplace for refurbished electronics, operating in the Internet Marketplace Platforms industry
Company Size: Back Market has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration
Founded: Back Market was founded in 2014, with a mission to make tech reliable, affordable, and better than new, while reducing electronic waste
Company Description:
- Back Market is a certified B-Corp, committed to sustainability and social responsibility
- The company offers a wide range of refurbished electronics, including smartphones, laptops, tablets, and smart home devices
- Back Market operates in multiple countries, with headquarters in Paris, France, and additional offices in New York, Bordeaux, Prague, Berlin, Barcelona, London, Tokyo, Seoul, and Hong Kong
Company Specialties:
- Refurbished tech marketplace
- Sustainability and circularity
- Right to Repair
- Sustainable solutions
- Circular economy
Company Website: http://www.backmarket.com
ASSUMPTION: Back Market's commitment to sustainability and social responsibility makes it an attractive employer for candidates seeking to make a positive impact through their work.
📊 Role Analysis
Career Level: This role is at the senior level, with the opportunity to grow and make a significant impact on the company's global marketing strategy
Reporting Structure: The Global Social Media Creative Lead will report directly to the Executive Creative Director and collaborate with various teams, including creative operations, copywriting, and other marketing departments
Work Arrangement: This role requires a hybrid work arrangement, with a minimum of 3 days per week on-site in Manhattan - Union Square, and the ability to travel to Europe for collaboration on projects
Growth Opportunities:
- Potential to grow into a leadership role within the global marketing team
- Opportunities to influence the company's long-term vision and brand strategy
- Chance to expand the social media team and mentor junior creatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a lasting impact on Back Market's global brand and mission.
🌍 Location & Work Environment
Office Type: Back Market's New York office is located in Manhattan - Union Square, providing a vibrant and dynamic work environment
Office Location(s): Back Market has offices in Paris, Bordeaux, Prague, Berlin, Barcelona, London, Tokyo, Seoul, and Hong Kong, with opportunities for travel and collaboration across regions
Geographic Context:
- New York City is a major global hub for technology, marketing, and creative industries
- The city offers a diverse range of cultural experiences, entertainment, and culinary options
- New York City has a thriving tech scene, with numerous startups, incubators, and innovation hubs
Work Schedule: This role follows a hybrid work arrangement, with 2 remote days per week, 1 remote work week per quarter, and 3 flex days
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial screening with the U.S. People Manager
- Business screening with the Creative Director
- Internal stakeholder interviews with the Creative Operations Senior Lead and Senior Lead Copywriter
- Leadership interview with the Executive Creative Director
- Final interview with the VP of Brand and CMO
Key Assessment Areas:
- Creativity and strategic thinking
- Communication and collaboration skills
- Problem-solving and leadership potential
- Alignment with Back Market's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your visual design and video creation skills for social media
- Research Back Market's brand, mission, and values, and be prepared to discuss how your skills and experience align with the company's goals
- Practice common interview questions and be prepared to discuss your creative process, strategy, and approach to social media content creation
ATS Keywords: Social Media, Visual Design, Video Creation, Content Strategy, Marketing, Brand Storytelling, Global Marketing, Hybrid Work, Collaboration, Problem Solving, Leadership, Trend Analysis, Community Management
ASSUMPTION: Back Market's hiring process is designed to assess candidates' creativity, strategic thinking, and cultural fit, with a focus on finding the best fit for the company's global marketing team.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, Twitter, LinkedIn, etc.)
- Video editing and creation software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
- Graphic design software (e.g., Adobe Creative Suite, Sketch, Figma)
- Project management tools (e.g., Asana, Trello, JIRA)
- Social media analytics and reporting tools (e.g., Hootsuite, Sprout Social, Buffer)
ASSUMPTION: The required tools and technologies for this role may vary based on the candidate's specific skills and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Back Market is committed to making a positive impact on the planet through sustainable tech practices
- Innovative: The company encourages creativity, experimentation, and continuous learning
- Collaborative: Back Market fosters a culture of teamwork, open communication, and mutual support
- Customer-focused: The company prioritizes customer needs and strives to provide exceptional customer experiences
Work Style:
- Back Market values a balance between autonomy and collaboration, with employees encouraged to take ownership of their work and contribute to the team's success
- The company fosters a flexible and adaptable work environment, with a focus on results and impact
- Back Market values diversity, inclusion, and the contributions that diverse perspectives bring to the team
Self-Assessment Questions:
- How do you align with Back Market's mission to reduce electronic waste through sustainable tech practices?
- How do you approach collaboration and teamwork in a global, remote work environment?
- How do you balance autonomy and collaboration in your creative process?
ASSUMPTION: Back Market's culture values mission-driven impact, innovation, collaboration, and customer focus, with a flexible and adaptable work style that prioritizes diversity and inclusion.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously in a fast-paced, global marketing environment
- Adapting to changing trends and platforms in the social media landscape
- Balancing creativity and strategy in content creation for diverse audiences and regions
- Collaborating effectively with remote teams across different time zones and cultures
- Managing a growing team of social media creatives and setting them up for success
ASSUMPTION: The Global Social Media Creative Lead role presents unique challenges that require strong project management, communication, and leadership skills to succeed.
📈 Similar Roles Comparison
- Compared to other social media roles, this position offers a broader scope of responsibilities, including global brand strategy and team management
- Unlike other marketing roles, this position focuses specifically on social media content creation and strategy
- This role offers more growth potential and influence on the company's global marketing strategy compared to similar roles in smaller organizations
ASSUMPTION: The Global Social Media Creative Lead role at Back Market is unique in its scope, influence, and growth potential compared to similar roles in the industry.
📝 Sample Projects
- Developing a global social media campaign to launch a new product line, including concept development, content creation, and cross-platform execution
- Creating a serialized content series that highlights Back Market's commitment to sustainability and reduces electronic waste
- Producing real-time content that engages with cultural moments and trends, such as holidays, events, or breaking news stories
ASSUMPTION: The Global Social Media Creative Lead role at Back Market offers a wide range of project types, from global brand campaigns to real-time content creation, allowing for diverse creative expression and skill development.
❓ Key Questions to Ask During Interview
- How does this role fit into Back Market's global marketing strategy and long-term vision?
- What are the key priorities for the first 90 days in this role?
- How does Back Market support the growth and development of its social media team?
- What are the most significant challenges facing the social media team, and how can this role address them?
- How does Back Market measure the success of its social media campaigns, and what metrics are most important to track?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding Back Market's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your visual design and video creation skills for social media
- Research Back Market's brand, mission, and values, and be prepared to discuss how your skills and experience align with the company's goals
- Practice common interview questions and be prepared to discuss your creative process, strategy, and approach to social media content creation
- Follow up with the Talent Acquisition Team one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
