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Global Social Media Manager

YouGov
Full-time
On-site
London, City of, United Kingdom
πŸ“± Social Media Marketing
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πŸ“Œ Core Information

πŸ”Ή Job Title: Global Social Media Manager

πŸ”Ή Company: YouGov

πŸ”Ή Location: London, City of, United Kingdom

πŸ”Ή Job Type: On-site

πŸ”Ή Category: πŸ“± Social Media Marketing

πŸ”Ή Date Posted: Tue Apr 01 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Specializing in LinkedIn strategy development and execution
  • Leading a social media team to optimize campaign performance
  • Working closely with international marketing teams to align efforts
  • Ensuring a high ROI on social media investments

ASSUMPTION: The job is heavily focused on LinkedIn due to its emphasis in the listing. The hybrid arrangement suggests some remote flexibility, although primary duties are likely onsite.

πŸ“‹ Key Responsibilities

βœ… Develop a global LinkedIn-centric social media strategy aligned with marketing objectives

βœ… Execute and optimize LinkedIn campaigns for maximum engagement and ROI

βœ… Implement workflows and processes for consistency across regional teams

βœ… Provide insights and align campaigns with content and creative teams

βœ… Manage a small team and oversee the global social media budget

ASSUMPTION: Responsibilities heavily involve cross-team collaboration, suggesting the candidate need not only be a LinkedIn expert but also proficient in team management.

🎯 Required Qualifications

Education: Not specified

Experience: Minimum of 6 years in managing LinkedIn campaigns with proven results

Required Skills:

  • LinkedIn expertise with strategic marketing skills
  • Analytical capabilities for deriving insights from data
  • Process-oriented leadership and budget management abilities

Preferred Skills:

  • Experience with additional social media platforms
  • Advanced project management skills

ASSUMPTION: A degree in Marketing, Business, or a related field is likely advantageous, even if not explicitly required.

πŸ’° Compensation & Benefits

Salary Range: Not specified (likely competitive for strategic roles in London)

Benefits:

  • Comprehensive health coverage
  • Pension plan and retirement benefits
  • Professional development opportunities

Working Hours: 40 hours per week with potential flexibility for hybrid work

ASSUMPTION: The job includes standard corporate benefits typical of a company like YouGov, given its size and industry standing.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Business Intelligence Platforms

Company Size: 1,001-5,000 employees, indicating a medium-sized business structure with ample resources

Founded: Not specified

Company Description:

  • Global leader in data analytics and research
  • Strong reputation for delivering accurate insights
  • Trusted by major global brands for market research

Company Specialties:

  • Omnibus Surveys
  • Brand Tracking
  • Market and Consumer Research

Company Website: https://business.yougov.com/

ASSUMPTION: YouGov likely offers robust research capabilities and resources that will support the effectiveness and reach of social media campaigns.

πŸ“Š Role Analysis

Career Level: Experienced professional with a managerial focus

Reporting Structure: Reports directly to the Global Head of Acquisition Marketing

Work Arrangement: Hybrid model with flexible on-site and remote collaboration

Growth Opportunities:

  • Advancement to higher strategic roles within marketing
  • Opportunities for leadership and team expansion
  • Cross-country marketing initiative involvement

ASSUMPTION: The growing reliance on digital and social media strategies suggests increased future importance for this role.

🌍 Location & Work Environment

Office Type: Modern office environment in a central London location

Office Location(s): Primary London office with potential travel to other YouGov locations worldwide

Geographic Context:

  • Based in a major financial and cultural hub
  • Close connectivity to global marketing and business operations
  • Access to rich professional networks and events

Work Schedule: 40-hour workweek with flexibility for hybrid work

ASSUMPTION: Working in central London offers exposure to top-tier marketing activities and industry events.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial screening by HR
  • First-round interview with the hiring manager
  • Technical interview focusing on LinkedIn strategies

Key Assessment Areas:

  • Strategic thinking and campaign execution
  • Role-specific knowledge and LinkedIn expertise
  • Leadership and team management skills

Application Tips:

  • Highlight specific LinkedIn campaign successes
  • Demonstrate strategic planning capabilities
  • Showcase examples of cross-team collaboration

ATS Keywords: LinkedIn strategy, social media marketing, campaign optimization, analytics

ASSUMPTION: The process is competitive, emphasizing LinkedIn expertise, hence it's crucial to tailor responses and resumes to reflect such experiences.

πŸ› οΈ Tools & Technologies

  • Oktopost for social media management
  • Analytical tools for measuring campaign performance
  • Project management software for team and task organization

ASSUMPTION: Familiarity with a variety of digital marketing tools will be beneficial beyond those strictly mentioned.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and flexibility
  • Accuracy and integrity
  • Collaboration and transparency

Work Style:

  • Proactive and solution-oriented approach
  • Adaptable to change and agile working
  • Strong focus on team collaboration and communication

Self-Assessment Questions:

  • Do I thrive in dynamic, fast-paced environments?
  • Am I comfortable leading a small team towards achieving marketing objectives?
  • Can I create impactful campaigns with global relevance?

ASSUMPTION: The company's collaborative culture suggests compatibility with candidates who excel in team settings and value data-driven decision-making.

⚠️ Potential Challenges

  • Keeping pace with evolving social media trends
  • Managing workflows across different regions
  • Ensuring ROI from diverse social media investments
  • Balancing creative and analytical aspects of strategy

ASSUMPTION: The global scale of operations requires strong adaptability and cultural sensitivity when interacting with different teams.

πŸ“ˆ Similar Roles Comparison

  • Greater emphasis on LinkedIn than typical social media roles
  • Higher level of cross-functional collaboration
  • Stronger focus on measurable results and analytics

ASSUMPTION: Candidates might see overlaps with roles focusing on multi-channel or broader social media strategies but need to pivot towards LinkedIn-specific expertise.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Include a detailed resume highlighting LinkedIn campaigns
  • Prepare for a strategic-oriented interview
  • Research YouGov's recent marketing strategies

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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