Global Social Media Manager

📌 Core Information

🔹 Job Title: Global Social Media Manager

🔹 Company: Booksy

🔹 Location: Spain (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Spain only)

🚀 Job Overview

Key aspects of this role include:

• Driving global social media strategy and localization
• Creating and curating engaging content for various platforms
• Building and nurturing online communities
• Executing and optimizing social media campaigns
• Analyzing performance and providing actionable insights
• Staying ahead of social media trends and innovations
• Collaborating cross-functionally with global marketing teams

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. Experience in global or regional social media management is essential.

📋 Key Responsibilities

✅ Drive strategy and localization: Implement global social media strategy, tailoring content and campaigns to fit local market needs and cultural nuances

✅ Create and curate engaging content: Lead the creation of high-quality, on-brand content across platforms, collaborating with creative teams for visual appeal

✅ Build and nurture community: Foster an active online community by responding to comments and messages, and identify and nurture relationships with influencers and brand advocates

✅ Execute and optimize campaigns: Support the execution of global social media campaigns, monitoring performance in real-time and providing insights to optimize for engagement, reach, and conversions

✅ Analyze performance and report: Utilize social media analytics tools to track content and campaign performance, providing actionable insights and recommendations for continuous improvement

✅ Stay ahead of trends: Keep your finger on the pulse of the latest social media trends, experimenting with new formats and features to keep Booksy at the forefront of innovation

✅ Collaborate cross-functionally: Work seamlessly with global marketing, creative, and PR teams, ensuring social media initiatives align with broader brand campaigns and messaging

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in social media marketing, with a proven track record of managing global or regional social media campaigns

Required Skills:

• Demonstrable experience in social media marketing, content creation, community management, and campaign execution
• Strong understanding of social media platforms and trends (Facebook, Instagram, TikTok, LinkedIn, etc.)
• Solid experience with social media analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite, etc.)
• Ability to localize content for diverse audiences while maintaining global brand consistency
• Excellent written and verbal communication skills
• Strong organizational and project management skills

Preferred Skills:

• Fluency in Spanish and English
• Experience working in a fast-paced, rapidly growing startup environment

ASSUMPTION: Candidates with experience in the beauty, health, and wellness industry may have a competitive edge, but this is not a strict requirement.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on industry standards for a mid-level marketing role in Spain with 5-10 years of experience)

Benefits:

• Medical + dental insurance paid for by the company
• Birthday off
• 50 € per month to use on Booksy services
• Wellness platform with daily activities and vouchers for various services
• English platform to improve English level
• Psychologist sessions
• Flexible remuneration: Personal income tax savings to use on restaurant card, transport, medical insurance, childcare, training, and discounts on other services

Working Hours: Full-time (40 hours/week) with flexible hours and remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Internet Marketplace Platforms - Booksy connects beauty, health, and wellness professionals with their clients through an online booking platform.

Company Size: 501-1,000 employees - Large enough to offer diverse opportunities and growth, yet small enough for individual impact.

Founded: 2014 - Booksy has been growing rapidly and expanding its global presence since its founding in Poland.

Company Description:

• Booksy empowers entrepreneurs in the beauty, health, and wellness industry to build successful businesses
• Supports clients in arranging 'me time' moments to help them feel great about themselves every day
• Offers a cloud-based marketplace that connects creative communities and opens up opportunities for both professionals and clients

Company Specialties:

• Smart Scheduling
• Mobile apps
• Marketplaces
• Software development
• Booking software

Company Website: booksy.biz

ASSUMPTION: Booksy's mission and values make it an attractive workplace for candidates who are passionate about empowering small businesses and promoting self-care.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for growth and career progression within the marketing department and the company as a whole.

Reporting Structure: The Global Social Media Manager will report directly to the Head of Marketing and collaborate with global marketing, creative, and PR teams.

Work Arrangement: Remote (Spain only) - This role requires a strong understanding of Spanish culture and language, as well as the ability to work effectively in a remote setting.

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing department
• Opportunities to work on global campaigns and collaborate with international teams
• Chance to grow with the company as it continues to expand its global presence

ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on Booksy's global social media presence and help shape the company's brand identity.

🌍 Location & Work Environment

Office Type: Remote - This role does not require regular on-site presence, but candidates must be based in Spain.

Office Location(s): Spain (Remote)

Geographic Context:

• Spain has a vibrant and diverse culture, with a strong focus on work-life balance
• The country offers a high quality of life, with affordable living costs compared to other Western European countries
• Spain is home to a thriving beauty, health, and wellness industry, providing ample opportunities for Booksy to grow and expand

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely

ASSUMPTION: Candidates should be comfortable working independently and managing their time effectively in a remote setting.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• Technical assessment (social media strategy and content creation)
• Final interview with the Head of Marketing

Key Assessment Areas:

• Social media strategy and planning
• Content creation and curation
• Campaign execution and optimization
• Communication and collaboration skills
• Cultural awareness and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your social media campaigns and their outcomes
• Demonstrate your understanding of the Booksy brand and its mission
• Showcase your ability to localize content and adapt to different cultural contexts

ATS Keywords: Social Media Marketing, Content Creation, Community Management, Campaign Execution, Social Media Analytics, Project Management, Localization, Global Brand Consistency

ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's current hiring needs.

🛠️ Tools & Technologies

• Social media platforms: Facebook, Instagram, TikTok, LinkedIn, etc.
• Social media analytics tools: Google Analytics, Sprout Social, Hootsuite, etc.
• Project management tools: Asana, Trello, etc.
• Content creation tools: Canva, Adobe Creative Suite, etc.

ASSUMPTION: Candidates should be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Celebrating independence
• Supporting growth
• Believing in community

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Results-driven and data-informed

Self-Assessment Questions:

• How do you align with Booksy's company values, and how have you demonstrated these values in your previous roles?
• How comfortable are you working in a fast-paced, rapidly growing startup environment, and how have you adapted to change in the past?
• How do you approach localizing content and adapting to different cultural contexts, and can you provide examples from your previous roles?

ASSUMPTION: Candidates who are passionate about Booksy's mission and values, and who are comfortable working in a fast-paced, collaborative environment, will be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Adapting to the unique cultural nuances of various global markets
• Keeping up with the ever-evolving landscape of social media platforms and trends
• Balancing the need for global brand consistency with the need for localized content

ASSUMPTION: Candidates should be comfortable working in a challenging and dynamic environment, and should be able to adapt to change and manage multiple priorities effectively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on global localization and cultural adaptability
• This role offers the opportunity to work on a global scale, with a wide reach and significant impact on the company's brand identity
• Career progression in this role may lead to opportunities in global marketing or management positions

ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from other marketing positions, both within and outside the company.

📝 Sample Projects

• Developing and executing a global social media campaign to launch a new product or service
• Analyzing and optimizing the performance of social media content and campaigns across multiple platforms and regions
• Collaborating with local teams to create culturally relevant content and engage with target audiences

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them in their previous roles.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy, and how will my work contribute to the company's growth and success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Booksy support the professional development and growth of its employees, particularly in the marketing department?
• What are the biggest challenges facing the company's social media presence, and how can this role help address them?
• How does Booksy foster a culture of collaboration and cross-functional teamwork, and how can I contribute to this culture in my role?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the company's culture, values, and priorities, and to assess whether the role is the right fit for their career goals and personal preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media campaigns and their outcomes
• Demonstrate your understanding of the Booksy brand and its mission
• Showcase your ability to localize content and adapt to different cultural contexts
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.