Global Social Media Manager (CMF)

📌 Core Information

📌 Core Information

🔹 Job Title: Global Social Media Manager (CMF)

🔹 Company: Nothing

🔹 Location: Gurgaon, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

🚀 Job Overview

Key aspects of this role include:

• Developing and executing CMF's global social media strategy
• Creating thumb-stopping, channel-native content for virality
• Spotting and acting on trends to keep CMF in the cultural conversation
• Collaborating cross-functionally to integrate social media into the brand ecosystem
• Optimizing content and posting strategies based on performance data

ASSUMPTION: This role requires a strong understanding of social media trends, platform nuances, and cultural behaviors, with a focus on Gen Z and youth culture.

📋 Key Responsibilities

📋 Key Responsibilities

✅ Own CMF’s global social media strategy and execution across key platforms

✅ Build channel-native content designed for virality while maintaining brand identity

✅ Spot and act on trends fast to keep CMF in the cultural conversation

✅ Collaborate with creative teams to produce high-impact assets that balance cultural relevance with design consistency

✅ Plan and execute an always-on content calendar blending planned brand storytelling with reactive cultural moments

✅ Partner with local market teams to scale social playbooks globally while leaving room for regional nuance

✅ Launch new platforms and formats to stay ahead of cultural trends

✅ Track performance obsessively, define KPIs, monitor analytics, and use insights to optimize content and posting strategies

✅ Run experiments constantly to scale what works

✅ Work cross-functionally with campaign, influencer, and community teams to connect social media into the broader brand ecosystem

ASSUMPTION: This role requires a strong creative eye, a data-driven mindset, and the ability to execute quickly.

🎯 Required Qualifications

🎯 Required Qualifications

🎓 Education:

Education: Bachelor's degree in Marketing, Communications, or a related field

🕒 Experience:

Experience: 5-7 years of experience running social media for fast-moving brands, preferably in tech, fashion, or youth culture

🛠️ Required Skills:

• Proven track record in social media management
• Deep platform fluency and understanding of algorithm behaviors
• Strong visual sensibility and understanding of elevated aesthetics
• Highly data-driven with experience in performance tracking and optimization
• Fast executor with the ability to move from idea to post quickly
• Creative but strategic mindset, balancing creativity with ROI
• Clear communicator and collaborative partner across teams

🌟 Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Fluency in additional languages
• Experience in influencer marketing or brand partnerships

ASSUMPTION: Candidates should have a strong understanding of Gen Z and emerging cultural behaviors across India and beyond.

💰 Compensation & Benefits

💰 Compensation & Benefits

Salary Range: INR 15,000,000 - 20,000,000 per annum (Based on experience and industry standards for the role)

Benefits:

Health, dental, and vision insurance

Retirement savings plan with company match

Generous vacation and leave policies

Employee stock options

Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits are subject to change and may vary based on the candidate's location.

📌 Applicant Insights

📌 Applicant Insights

🔍 Company Context

Industry: Nothing is a design-led tech company building an alternative to industry giants, focusing on consumer tech products with an emphasis on design, emotion, and human creativity.

Company Size: Medium (501-1,000 employees) - Offers a fast-paced and creative environment with global reach.

Founded: 2020 in London, England - Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch).

Company Description:

Focuses on creating iconic design and intuitive engineering to put people and creativity back at the centre of consumer tech

Values curiosity, creativity, and doing things differently

Committed to building a diverse, inclusive, and welcoming workplace for all

Company Specialties:

Consumer electronics

Audio technology

Wearable technology

Design and user experience

Company Website: nothing.tech

ASSUMPTION: Nothing is a fast-growing, innovative tech company with a strong focus on design and user experience, offering a dynamic and creative work environment.

📊 Role Analysis

Career Level: Mid-level - Requires 5-7 years of experience in social media management for fast-moving brands.

Reporting Structure: This role reports directly to the Head of Marketing or a similar position, depending on the organizational structure.

Work Arrangement: Remote OK - Offers flexibility for remote work, with the option to work from the company's Gurgaon, India office.

Growth Opportunities:

Potential to grow into a leadership role as CMF expands globally

Chance to shape the voice of one of the most exciting tech brands and make a significant impact on its growth

Opportunities for professional development and skill-building in a fast-paced, creative environment

ASSUMPTION: This role offers significant growth potential and the chance to make a real impact on CMF's global social media presence.

🌍 Location & Work Environment

Office Type: Hybrid - Offers a combination of remote and on-site work, with the option to work from the company's Gurgaon, India office.

Office Location(s): John Street, London, England, GB (Headquarters) and Gurgaon, India

Geographic Context:

Gurgaon, India - A major IT and outsourcing hub with a thriving startup ecosystem

Close proximity to New Delhi, the capital of India, offering easy access to cultural attractions, historical sites, and international airports

Known for its high-quality infrastructure, including reliable internet connectivity and modern office spaces

Work Schedule: Full-time (40 hours per week) with flexible working hours - May vary based on the candidate's location and work arrangement.

ASSUMPTION: The work environment offers a blend of remote and on-site collaboration, with access to modern office facilities and a dynamic, creative atmosphere.

💼 Interview & Application Insights

Typical Process:

Online application submission

Phone or video screening

In-depth behavioral and skills-based interviews

Final round interviews with key stakeholders

Background check and offer extension

Key Assessment Areas:

Platform fluency and understanding of algorithm behaviors

Cultural awareness and trend-spotting abilities

Data-driven mindset and performance tracking skills

Creative eye and visual sensibility

Collaboration and communication skills

Application Tips:

Tailor your resume and cover letter to highlight relevant experience and skills for this role

Showcase your understanding of CMF's brand and social media presence

Demonstrate your ability to create thumb-stopping content and spot trends quickly

Prepare examples of your past social media campaigns and their outcomes

Be ready to discuss your approach to data-driven decision-making and optimization

ATS Keywords: Social Media Management, Content Creation, Trend Spotting, Data Analysis, Visual Aesthetics, Brand Strategy, Collaboration, Creative Thinking, Execution Speed, Cultural Awareness, Communication, Marketing, Platform Fluency, User Experience, Performance Tracking, Experimentation

ASSUMPTION: The application process focuses on assessing the candidate's platform fluency, trend-spotting abilities, data-driven mindset, and creative eye, with an emphasis on their past performance and strategic thinking.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Performance tracking and analytics tools (e.g., Google Analytics, Sprout Social Insights)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Video editing and creation tools (e.g., iMovie, Adobe Premiere Pro)

ASSUMPTION: Candidates should be comfortable using social media management tools, performance tracking platforms, and design software to create engaging content and optimize posting strategies.

👔 Cultural Fit Considerations

Company Values:

Curiosity - Encouraging exploration, learning, and asking "why not"

Creativity - Fostering innovation, expression, and pushing boundaries

Doing things differently - Challenging the status quo and seeking unique solutions

Work Style:

Fast-paced and dynamic - Moving quickly to capitalize on trends and opportunities

Collaborative - Working closely with cross-functional teams to achieve common goals

Data-driven - Making informed decisions based on performance data and insights

Self-Assessment Questions:

How do you stay up-to-date with emerging trends and cultural behaviors, particularly among Gen Z audiences?

Can you provide an example of a time when you created content that resonated with a specific cultural moment or trend?

How do you balance creativity with data-driven decision-making to optimize content performance?

ASSUMPTION: Candidates should align with Nothing's core values, demonstrate a strong work ethic, and possess the ability to thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Keeping up with the fast pace of social media trends and algorithm changes
• Balancing the need for reactive content with long-term brand strategy
• Managing multiple platforms and regional nuances while maintaining brand consistency
• Optimizing content and posting strategies based on performance data in real-time
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: This role requires strong time management, prioritization, and the ability to adapt quickly to changing circumstances.

📈 Similar Roles Comparison

• Unlike traditional social media roles, this position requires a deep understanding of cultural trends and the ability to create content that resonates with Gen Z audiences
• Compared to other marketing roles, this position places a greater emphasis on platform fluency, trend-spotting, and data-driven decision-making
• Career progression in this role may differ from more traditional marketing paths, offering unique growth opportunities as CMF expands globally

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with a strong focus on cultural trends and data-driven optimization.

📝 Sample Projects

• Creating a viral social media campaign around a product launch, leveraging cultural trends and influencer partnerships
• Developing a reactive content strategy to capitalize on a breaking news story or cultural moment
• Optimizing content and posting strategies based on performance data to improve engagement and reach

ASSUMPTION: Candidates should be prepared to discuss their approach to creating engaging content, spotting trends, and optimizing performance in a dynamic, fast-paced environment.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to social media and how this role fits into the broader marketing strategy?
• How does the team collaborate with other departments, such as creative and influencer marketing, to ensure brand consistency across platforms?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does the company support the professional development and growth of its social media team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Candidates should ask thoughtful, informed questions that demonstrate their understanding of the role, the company, and the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past social media campaigns and their outcomes
• Be ready to discuss your approach to data-driven decision-making and optimization
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.