📌 Core Information
🔹 Job Title: Global Social Media Manager, Luxury
🔹 Company: Sotheby's
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing global social media strategy for luxury sales and activations
- Creating engaging content for core Sotheby's channels and dedicated luxury accounts
- Collaborating with Luxury Marketing, Press, and Specialist departments
- Identifying cultural connections and engaging through social conversations
- Exploring new channels to grow Sotheby's social media reach
ASSUMPTION: This role requires a strong understanding of luxury markets and a creative mindset to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Deliver creative social-first content to increase followers, reach, and engagement across core social channels and dedicated luxury accounts for ~200 annual global auctions and events
✅ Identify efficient ways to reach potential luxury buyers on various social media platforms
✅ Establish and develop a narrative around the business impact of critical metrics for social media and communicate back monthly to the business
✅ Maintain cross-functional alignment, clear communication, flawless integration, and timely execution of programs with internal leadership
✅ Continually explore new channels for Sotheby’s to use to grow our social media reach
ASSUMPTION: This role involves managing multiple priorities and requires strong time management skills to maintain attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum 6-8 years of experience managing social media, ideally in-house on the brand side or agency in a luxury sector
Required Skills:
- Proven track record of engaging, efficient, and newsworthy social media campaigns
- Competent in using social media tools and DAMs (e.g., Curalate, Sprinklr, Sprout, Dash Hudson, etc.)
- Familiarity with digital marketing tools including Adobe Analytics, Google Ads, Facebook Ads & Business Manager
- Excellent verbal and written communication skills
- Strong analytical and problem-solving skills
Preferred Skills:
- Experience in luxury, fashion, or art industries
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong understanding of the luxury market and be comfortable working in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (proposed base salary)
Benefits:
- Discretionary bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the proposed base salary and may not include additional compensation such as bonuses or equity.
📌 Applicant Insights
🔍 Company Context
Industry: Art and luxury market
Company Size: 1,001-5,000 employees (mid-size)
Founded: 1744
Company Description:
- Established in 1744, Sotheby’s is the world’s premier destination for art and luxury
- Promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels
- Believes in the transformative power of art and culture and is committed to making industries more inclusive, sustainable, and collaborative
Company Specialties:
- Art and luxury auctions
- Private sales and e-commerce
- Retail and collectible cars
Company Website: http://www.sothebys.com
ASSUMPTION: Sotheby's is a well-established company with a strong reputation in the art and luxury market, offering a global platform for applicants to grow their career.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Luxury Marketing department
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to work on high-profile auctions and events
- Opportunity to collaborate with various departments and specialists
- Possibility to explore new channels and expand Sotheby's social media reach
ASSUMPTION: This role offers growth opportunities through collaboration, innovation, and exposure to high-profile events and objects.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 1334 York Ave, New York, New York 10021, US
Geographic Context:
- New York City, a global hub for art, culture, and luxury
- Access to various art galleries, museums, and luxury retailers
- Diverse and multicultural environment
Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for event coverage)
ASSUMPTION: The work environment is dynamic, fast-paced, and offers opportunities to engage with high-profile events and objects in the art and luxury market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Social media strategy and content creation
- Understanding of luxury markets and trends
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant social media campaigns and their impact on engagement and reach
- Demonstrate understanding of luxury markets and trends
- Prepare questions about Sotheby's recent auctions and events
ATS Keywords: Social media management, luxury market expertise, creative content creation, data analysis, cross-functional collaboration, time management, storytelling, digital marketing tools, social media tools, engagement strategies, cultural awareness, entrepreneurial mindset, communication skills, problem-solving, agility, curiosity
ASSUMPTION: The application process is competitive, and applicants should be prepared to demonstrate their skills and experience in social media management and luxury markets.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok, etc.)
- Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
- Digital marketing tools (Adobe Analytics, Google Ads, Facebook Ads & Business Manager, etc.)
- DAMs (Curalate, Sprinklr, Dash Hudson, etc.)
ASSUMPTION: Familiarity with various social media platforms and management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Expertise
- Integrity
- Innovation
Work Style:
- Collaborative
- Fast-paced
- Adaptable
Self-Assessment Questions:
- How do you stay up-to-date with luxury market trends and social media best practices?
- Can you provide an example of a successful social media campaign you've managed, and how you measured its impact?
- How do you approach working with cross-functional teams to deliver projects on time and within budget?
ASSUMPTION: Applicants should be comfortable working in a fast-paced, collaborative environment and have a strong understanding of luxury markets and social media trends.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines for high-profile auctions and events
- Keeping up with the fast-paced nature of social media and luxury markets
- Collaborating with various departments and specialists with differing priorities and work styles
- Working in a competitive and dynamic industry
ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities and deadlines.
📈 Similar Roles Comparison
- This role is unique in its focus on the luxury market and global auctions and events
- Similar roles may include Social Media Manager, Luxury Brand Manager, or Marketing Manager, but with a specific focus on luxury and global events
- Career progression may include roles such as Senior Social Media Manager, Luxury Marketing Director, or Global Marketing Director
ASSUMPTION: This role offers unique opportunities to work with high-profile auctions and events in the luxury market, with potential for career growth within Sotheby's global marketing department.
📝 Sample Projects
- Managing social media strategy for a high-profile auction, including content creation, scheduling, and engagement
- Collaborating with the Luxury Marketing department to create targeted social media campaigns for specific luxury products or events
- Analyzing social media metrics and providing regular reports to senior leadership on the business impact of social media efforts
ASSUMPTION: Sample projects for this role involve managing social media strategy for high-profile auctions and events, collaborating with various departments, and analyzing social media metrics.
❓ Key Questions to Ask During Interview
- Can you describe a recent high-profile auction or event and how social media was used to promote it?
- How does Sotheby's approach cross-functional collaboration, and what tools or platforms do you use to facilitate communication and project management?
- What are some upcoming initiatives or projects that the Global Social Media Manager, Luxury role will be involved in?
- How does Sotheby's support the professional development and growth of its employees, particularly in the marketing and communications department?
- What is the company culture like, and how does it support a work-life balance?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, and show that they have done their research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant social media management experience and luxury market expertise
- Prepare examples of successful social media campaigns you've managed and how you measured their impact
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
