🔹 Job Title: Global Software Marketing Specialist
🔹 Company: KION Group
🔹 Location: Atlanta, GA, United States (with flexibility for Dallas, TX, or Grand Rapids, MI)
🔹 Job Type: On-site (with potential for hybrid or remote work)
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: On-site with potential flexibility
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of B2B marketing, software, and market analysis. The global nature of the role may involve occasional travel.
✅ Gather and analyze customer and market data to uncover insights that advise strategy, messaging, and product innovation
✅ Understand customer needs, challenges, buying journey, and value perception to guide decision-making
✅ Support voice of customer initiatives and identify key themes to improve offerings and communication
✅ Analyze market trends, drivers, opportunities, threats, and competitive landscape to advise positioning and differentiation
✅ Collaborate with Global Strategy and cross-functional teams to share insights and align on customer, market, and competitive understanding
✅ Lead marketing projects and campaigns, including new product launches, ensuring alignment with strategic goals, timelines, and budgets
✅ Assist in crafting key messaging and positioning to optimize product value and market fit
✅ Communicate software strategies and gather input across Sales, Marketing, Product Management, and other collaborators to ensure alignment
✅ Provide feedback on marketing content and collateral to ensure effective execution of go-to-market (GTM) programs
✅ Support development of sales tools, training, and content across customer touchpoints
ASSUMPTION: This role requires strong analytical, project management, and communication skills. The ability to balance multiple projects simultaneously is essential.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of professional software marketing experience, preferably in a B2B environment
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in a similar role or industry may be given preference. Familiarity with the supply chain industry is a plus but not required.
Salary Range: $70,125 - $102,850 (estimated, based on provided range and industry standards for the role and experience level)
Benefits:
Working Hours: Full-time (40 hours per week), with potential for flexible hours or remote work
ASSUMPTION: The salary range provided is an estimate based on the given range and industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as work location, education, and skills.
Industry: Machinery Manufacturing, focusing on supply chain solutions and automation
Company Size: 10,001+ employees, providing ample opportunities for growth and collaboration
Founded: 2006, with a rich history in the industry and a strong global presence
Company Description:
Company Specialties:
Company Website: http://www.kiongroup.com
ASSUMPTION: KION Group's extensive global presence and diverse product offerings provide unique opportunities for growth and learning.
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports to the Software Marketing Manager and collaborates with various global strategy teams and cross-functional departments
Work Arrangement: On-site, with potential for hybrid or remote work, depending on the specific location and team needs
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for candidates eager to learn and take on new challenges in a dynamic, global environment.
Office Type: Modern, collaborative workspaces with a focus on employee well-being and productivity
Office Location(s): Atlanta, GA; Dallas, TX; Grand Rapids, MI
Geographic Context:
Work Schedule: Standard full-time hours (40 hours per week), with potential for flexible scheduling or remote work
ASSUMPTION: The specific work environment and office culture may vary depending on the chosen location. However, KION Group is committed to providing a supportive and inclusive work environment for all employees.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Software Marketing, B2B Environment, Cloud Software, SaaS, Market Analysis, Customer Insights, Collaboration, Critical Thinking, Excel, PowerPoint, Word, Outlook
ASSUMPTION: The interview process may vary depending on the specific location and team needs. However, KION Group is committed to a fair and transparent hiring process that prioritizes the needs of both the candidate and the organization.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's needs and the chosen location. However, proficiency in Microsoft Office Suite is essential, and experience with Salesforce is a plus.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: KION Group values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous learning. Candidates who align with these values and work styles are likely to find success in this role.
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication and collaboration, and a commitment to continuous learning and adaptation.
ASSUMPTION: This role offers unique opportunities for growth and learning within a dynamic, global organization. Candidates with a strong background in software marketing and market analysis are likely to find success in this role.
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring strong analytical, project management, and communication skills.
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the day-to-day responsibilities, team dynamics, and growth opportunities within the organization.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.