Global TM Campaign Manager

📌 Core Information

🔹 Job Title: Global TM Campaign Manager

🔹 Company: Danaher

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and prioritizing marketing campaigns and initiatives
• Developing content strategy and ensuring brand compliance
• Driving adoption of new strategies and influencing stakeholders
• Managing project teams and external parties

ASSUMPTION: This role requires a balance of strategic thinking, project management, and stakeholder engagement to drive successful marketing campaigns.

📋 Key Responsibilities

✅ Work closely with cross-functional business stakeholders to define and prioritize marketing campaigns, initiatives, and product launches

✅ Build content strategy according to relevant industry segments, personas, and buyer’s journey stages

✅ Ensure all marketing material complies with Cytiva’s brand guidelines, writing guidelines, local regulatory requirements, and work instructions

✅ Drive adoption of new strategies, techniques, and tactics throughout the marketing communications team and extended marketing organization

✅ Ensure KPIs for marketing campaigns, initiatives, and product launches are accurately set and reviewed collectively for each business

ASSUMPTION: This role involves a mix of strategic planning, project execution, and stakeholder management to deliver effective marketing campaigns.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, journalism, or a related field or in biotechnology or chemistry

Experience: 3-7 years experience in marketing, campaign, marketing communications, digital marketing, or a related field

Required Skills:

• Proven marketing campaign and project management experience
• Knowledge of marketing communications, integrated campaign strategies (traditional, digital, and events) and content marketing best practices
• Fluency in written and spoken English

Preferred Skills:

• Prior experience in the Life Sciences industry
• Experience working with marketing automation, content management, and CRM tools

ASSUMPTION: Candidates with a strong background in marketing, campaign management, and relevant industry experience are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: INR 12-15 lakhs per annum (Estimated based on industry standards for a mid-level marketing role in Bangalore)

Benefits:

• Health Care Program
• Paid Time Off

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Bangalore. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Danaher operates in the Medical Equipment Manufacturing industry, with a focus on Life Sciences, Diagnostics, and Biotechnology.

Company Size: Danaher is a large organization with over 10,000 employees globally. This means there are ample opportunities for growth and collaboration across various teams and locations.

Founded: Danaher was founded in 1969 and has since grown into a leading global innovator in life sciences and diagnostics.

Company Description:

• Danaher is committed to accelerating the power of science and technology to improve human health
• The company partners with customers across the globe to help them solve their most complex challenges
• Danaher's global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology, and beyond

Company Specialties:

• Life Sciences
• Diagnostics
• and Biotechnology

Company Website: www.danaher.com

ASSUMPTION: Danaher's focus on innovation and improvement makes it an attractive employer for those seeking to grow their careers in a dynamic and forward-thinking environment.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 3-7 years of experience in marketing or campaign management.

Reporting Structure: The Global TM Campaign Manager will report to the Marketing Communications Manager and work closely with cross-functional business stakeholders.

Work Arrangement: This is an on-site role based in Bangalore, India, with an expectation to travel 10-15% of the time for workshops, yearly planning sessions, or events.

Growth Opportunities:

• Potential to work on global campaigns and collaborate with diverse teams
• Opportunities to learn and apply new marketing strategies and techniques
• Possibility to advance within the marketing organization or explore other roles within Danaher

ASSUMPTION: This role offers growth opportunities through exposure to global campaigns, learning new strategies, and potential career advancement within the organization.

🌍 Location & Work Environment

Office Type: Danaher's Bangalore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 2200 Pennsylvania Ave NW, 800 W, Washington, District of Columbia 20037, US

Geographic Context:

• Bangalore is a major tech hub and offers a vibrant, multicultural work environment
• The city is known for its pleasant climate, with temperatures ranging from 15°C to 35°C throughout the year
• Bangalore is well-connected by air, rail, and road, making it easy to travel for work or leisure

Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for project demands.

ASSUMPTION: Bangalore's vibrant tech scene and pleasant climate make it an attractive location for professionals seeking a dynamic work environment and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• On-site interview with the marketing team and relevant stakeholders
• Final interview with the marketing director

Key Assessment Areas:

• Marketing and campaign management skills
• Project management and stakeholder engagement
• Cultural fit and alignment with Danaher's values

Application Tips:

• Tailor your resume to highlight relevant marketing and campaign management experience
• Prepare examples of successful campaigns you've managed and the results you achieved
• Research Danaher's company culture and be prepared to discuss how your values align with theirs

ATS Keywords: Marketing, Campaign Management, Project Management, Digital Marketing, Content Strategy, Integrated Campaign Strategies, Content Marketing Best Practices, Fluency in English

ASSUMPTION: Applicants should focus on demonstrating their marketing and campaign management skills, as well as their ability to work effectively with stakeholders and manage projects.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Content management systems (e.g., WordPress, Drupal)
• CRM tools (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Familiarity with marketing automation, content management, and CRM tools is beneficial but not always required for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Collaboration

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on driving results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working collaboratively with diverse teams?
• Do you have a strong track record of driving results and continuous improvement?

ASSUMPTION: Applicants should assess their fit with Danaher's values and work style to ensure a successful and fulfilling career at the company.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting to a dynamic and fast-paced work environment
• Travel requirements for workshops, yearly planning sessions, or events
• Working in a large organization with diverse teams and cultures

ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to a dynamic work environment, and be comfortable with travel requirements for this role.

📈 Similar Roles Comparison

• This role focuses more on global campaign management compared to regional or local campaign manager roles
• Danaher's focus on life sciences and diagnostics sets it apart from other companies in the medical equipment manufacturing industry
• Career progression in Danaher may involve moving into different marketing roles or exploring opportunities in other business units

ASSUMPTION: Applicants should consider the global focus of this role and Danaher's unique position in the medical equipment manufacturing industry when comparing it to similar roles at other companies.

📝 Sample Projects

• Managing a global product launch campaign for a new diagnostic tool
• Developing and executing a content marketing strategy to increase brand awareness in the life sciences industry
• Collaborating with cross-functional teams to create integrated marketing campaigns for a series of events

ASSUMPTION: These sample projects illustrate the global, strategic, and collaborative nature of the Global TM Campaign Manager role at Danaher.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline and process for a global product launch campaign?
• How does the marketing communications team collaborate with other departments, such as sales and product management?
• What opportunities are there for professional development and growth within the marketing organization?
• How does Danaher support work-life balance for its employees?
• Can you provide an example of a successful marketing campaign at Danaher and the strategies that contributed to its success?

ASSUMPTION: Applicants should ask questions that demonstrate their interest in the role, the company, and the industry, as well as their desire to understand the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing and campaign management experience, as well as any relevant industry experience
• Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit for the position
• If you have any relevant portfolio pieces or examples of successful campaigns, be prepared to share them during the interview process
• After submitting your application, follow up with the hiring manager after one week to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.