Global Touchpoint Owner Social Media and Search Engine Marketing (SEM)

📌 Core Information

🔹 Job Title: Global Touchpoint Owner Social Media and Search Engine Marketing (SEM)

🔹 Company: Bosch Group

🔹 Location: Budapest, Gyömrői út, Hungary

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing global touchpoint strategy for social media and SEM
• Guiding content creation strategy and ensuring materials resonate with target audiences
• Leading social media strategy and influencer programs
• Steering and planning social touchpoints based on KPIs
• Responsibility for SEO and SEA marketing activities, including search engine optimization strategies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of digital marketing trends and platforms.

📋 Key Responsibilities

✅ Develop and implement global brand and touchpoint strategy on social media channels and through search marketing activities, ensuring ROI optimization

✅ Develop and guide global content creation strategy, ensuring materials effectively resonate with target audiences and drive desired outcomes

✅ Lead the development of social media strategy and tactics, including influencer and cooperation partner programs that delight and engage local audiences

✅ Steer and plan social touchpoints, including content and creative optimization based on KPIs

✅ Responsible for all SEO and SEA marketing activities, including search engine optimization strategies, execution of SEO/SEA roadmap, and paid search activities

✅ Produce reports, analyze trends, and make data-driven recommendations to identify new campaign opportunities for SEO and SEA

✅ Align with global and regional stakeholders to ensure alignment of touchpoint strategy across business units and regions

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to handle complexity.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, Business Administration, or related field (Master's degree is a plus)

Experience: More than 5 years of experience in digital marketing, with a focus on social media and search engine advertising

Required Skills:

• Proficient in handling IT and digital marketing systems, with efficient usage of Microsoft Office (Excel, PowerPoint)
• Strong level of affinity for online marketing, AI tools, and technology trends in marketing
• Basic knowledge of HTML and CSS is an advantage

Preferred Skills:

• Certifications in Meta and/or Google platforms
• Experience in project management and stakeholder management

ASSUMPTION: Candidates should have a proven track record in digital marketing and/or digital sales, with solid project management skills and excellent communication abilities.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Financial security & recognition: Annual salary review, performance, loyalty, and referral bonus
• Trainings and professional development: Technical and soft skill trainings, language courses
• Career development: Leadership, expert, and project development programs, mentoring, coaching, PhD program, and international assignment opportunities
• Work life-balance: Activity-based offices, flexible working hours, childcare possibilities, and sabbatical option
• Health and well-being: Free professional consultants, onsite medical center, and regular health checkups
• Flexible cafeteria allowance: Family support, health care, mobility, and recreation perks
• Onsite canteen, work-from-home support, commute cost coverage, loyalty gifts, and extra jubilee holiday

Working Hours: Full-time, 40 hours per week (Flexible working hours available)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Bosch is a multinational engineering and technology company that operates in four business sectors: Mobility Solutions, Consumer Goods, Industrial Technology, and Energy and Building Technology. The company has a strong focus on innovation, sustainability, and social responsibility.

Company Size: Bosch Group is a large corporation with over 400,000 employees worldwide. The Engineering Center Budapest employs more than 4,500 colleagues and serves as the Bosch south-east European sales center for various products and corporate functions.

Founded: Robert Bosch GmbH was founded by Robert Bosch in 1886 in Stuttgart, Germany. The company has since grown into a global enterprise with operations in over 60 countries.

Company Description:

• Bosch is a leading global supplier of technology and services
• The company focuses on the mobility solutions, consumer goods, industrial technology, and energy and building technology sectors
• Bosch is committed to sustainability, diversity, and social responsibility

Company Specialties:

• Automotive parts and systems
• Consumer goods, such as power tools and household appliances
• Industrial technology, including drives and controls, packaging technology, and automation technology
• Energy and building technology, encompassing heating, ventilation, and air conditioning systems, as well as security and communication systems

Company Website: bosch.com

ASSUMPTION: Bosch Group is a well-established, multinational corporation with a strong brand and reputation in the engineering and technology industry.

📊 Role Analysis

Career Level: This role is a mid-level to senior-level position within the marketing department, reporting directly to the global marketing team at the business unit Measuring Tools.

Reporting Structure: The Global Touchpoint Owner Social Media and SEM will report to the global marketing team and collaborate with regional counterparts and agencies to ensure business goals are met.

Work Arrangement: This is a hybrid role, with a combination of on-site work at the Budapest office and remote work.

Growth Opportunities:

• Career development programs, including leadership, expert, and project development
• Mentoring and coaching opportunities
• PhD program and international assignment possibilities

ASSUMPTION: This role offers significant growth potential within the global marketing team and the broader Bosch organization.

🌍 Location & Work Environment

Office Type: Activity-based offices designed for creativity and efficiency

Office Location(s): Budapest, Gyömrői út, Hungary

Geographic Context:

• Budapest is the capital and largest city of Hungary, with a population of over 1.7 million
• The city is known for its rich history, vibrant culture, and beautiful architecture
• Budapest offers a high quality of life, with affordable living costs, excellent public transportation, and numerous recreational opportunities

Work Schedule: Flexible working hours, with a focus on results and productivity

ASSUMPTION: Budapest offers a dynamic and multicultural work environment, with a high standard of living and numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical skills and data-driven mindset
• Communication and stakeholder management abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in digital marketing, social media, and search engine advertising
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability

ATS Keywords: Social media, search engine marketing, digital marketing, global touchpoint strategy, content creation, SEO, SEA, KPI optimization, stakeholder management, project management

ASSUMPTION: The application process for this role is competitive, and candidates should emphasize their unique qualifications and experiences to stand out.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Search engine advertising platforms (Google Ads, Microsoft Advertising, etc.)
• SEO tools (SEMrush, Ahrefs, Moz, etc.)
• Project management tools (Asana, Trello, Jira, etc.)
• Data analysis and visualization tools (Google Analytics, Tableau, Power BI, etc.)

ASSUMPTION: Candidates should have experience with relevant digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Bosch is committed to driving progress through technology and continuous improvement
• Quality: The company strives for excellence in all aspects of its operations and products
• Sustainability: Bosch is dedicated to responsible business practices and minimizing its environmental impact
• Social responsibility: The company actively engages in community involvement and supports worthy causes

Work Style:

• Collaborative: Bosch encourages teamwork and cross-functional collaboration
• Results-driven: The company focuses on achieving tangible outcomes and ROI
• Adaptable: Bosch values flexibility and the ability to adapt to change in a dynamic business environment

Self-Assessment Questions:

• Do you align with Bosch's commitment to innovation and continuous improvement?
• Are you comfortable working in a collaborative, results-driven environment?
• Do you have the ability to adapt to change and thrive in a dynamic business setting?

ASSUMPTION: Candidates should assess their fit with Bosch's company values and work style to ensure a successful and fulfilling career at the organization.

⚠️ Potential Challenges

• Managing multiple stakeholders and ensuring alignment of touchpoint strategy across business units and regions
• Keeping up with the latest digital marketing trends and platform updates
• Balancing global strategy with regional needs and preferences
• Optimizing ROI for social media and search engine marketing activities

ASSUMPTION: These challenges require strong project management skills, strategic thinking, and a data-driven approach to succeed in this role.

📈 Similar Roles Comparison

• Compared to other social media and SEM roles, this position has a stronger focus on global strategy and cross-functional collaboration
• In the digital marketing industry, this role offers a unique opportunity to work for a multinational engineering and technology company with a strong brand and reputation
• Career-wise, this role provides significant growth potential within the global marketing team and the broader Bosch organization

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and implementing a global social media strategy for a new product launch
• Optimizing SEO and SEA campaigns to improve organic search rankings and click-through rates
• Collaborating with regional teams to create localized content and ensure cultural relevance

ASSUMPTION: These sample projects demonstrate the strategic and cross-functional nature of the Global Touchpoint Owner Social Media and SEM role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with regional teams and stakeholders to ensure alignment of touchpoint strategy?
• What are the biggest challenges facing the global marketing team, and how can this role address them?
• What opportunities are there for professional development and growth within the global marketing team and the broader Bosch organization?
• How does Bosch support work-life balance, and what resources are available to employees?

ASSUMPTION: These interview questions help candidates better understand the role's expectations, challenges, and growth opportunities, as well as the company's culture and support for work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
• Prepare for the interview by researching Bosch's company values, culture, and recent projects
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.