Global Touchpoint Owner Social Media and Search Engine Marketing (SEM)

📌 Core Information

🔹 Job Title: Global Touchpoint Owner Social Media and Search Engine Marketing (SEM)

🔹 Company: Bosch Group

🔹 Location: Budapest, Gyömrői út, Hungary

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing global touchpoint strategies for social media and SEM
• Guiding global content creation strategy and ensuring materials resonate with target audiences
• Leading social media strategy and influencer programs to engage local audiences
• Steering and planning social touchpoints based on KPIs
• Planning and executing SEO and SEA roadmaps to drive growth through user intent marketing
• Aligning with global and regional stakeholders to ensure touchpoint strategy alignment

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with global teams.

📋 Key Responsibilities

✅ Responsible to develop the brand and touchpoint strategy on social media channels and through search marketing activities ensuring ROI optimization

✅ Develop and guide global content creation strategy which is in line with the overarching marketing concepts and business unit objectives, ensuring that all materials effectively resonate with target audiences, driving the desired outcomes

✅ Lead the development of Measuring Tools’ social media strategy and tactics, including influencer and cooperation partner programs (officeOn) that delights and engages our local audiences

✅ Steer and plan social touchpoints including content and creative optimization based on KPIs

✅ Responsible for all SEO and SEA marketing activities including search engine optimization strategies, execution of SEO / SEA roadmap that drives growth through user intent marketing – for both seasonal and always on campaigns

✅ Based on the global search strategy, plan paid search activities including budget and targets in alignment with regional counterparts and agencies to ensure business goals are met

✅ Produce reports, analyze trends and make data driven recommendations to identify new campaign opportunities for SEO as well as SEA

✅ Align with global and regional stakeholders to ensure alignment of touchpoint strategy across business units and regions

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, Business Administration or related field (Master is a plus)

Experience: More than 5 years of experience in digital marketing, particularly in social media and search engine advertising

Required Skills:

• Proficient in handling IT and digital marketing systems and efficient usage of Microsoft Office (Excel, PowerPoint)
• Strong level of affinity for online marketing, AI tools and technology trends in marketing
• Basic knowledge of HTML and CSS is an advantage
• Solid project management skills and ability to handle complexity
• Excellent communication skills, creative mindset, and skilled in internal stakeholder management
• Profound analytical and contextual thinking with a data-driven mindset
• Positive and proactive attitude, willingness to not only apply but also build processes

Preferred Skills:

• Certifications in Meta and/or Google platforms
• Experience in search engine advertising, understanding of SEA platforms and campaign structures
• Up-to-date knowledge about the latest social media trends and landscape

ASSUMPTION: Candidates with experience in a global marketing role or a similar position will have an advantage.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Estimated based on market research and role requirements)

Benefits:

• Financial security & recognition: Annual salary review, performance, loyalty, and referral bonus
• Trainings and professional development: Technical and soft skill trainings, language courses
• Career development: Leadership, expert, and project development programs, mentoring, coaching, PhD program, international assignment possibilities
• Work life-balance: Flexible working hours, childcare possibilities, sabbatical option
• Health and well-being: Onsite medical center, regular health checkups
• Flexible cafeteria allowance: Family support, health care, mobility, recreation
• Onsite canteen, work-from-home support, commute cost coverage, loyalty gifts, extra jubilee holiday

Working Hours: Full-time (40 hours/week) with flexible working hours and hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and the required qualifications for this role. The final salary offer may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: The Bosch Group is a global technology company that operates in four business sectors: Mobility Solutions, Consumer Goods, Industrial Technology, and Energy and Building Technology. The company is known for its innovative products and solutions, as well as its commitment to sustainability and social responsibility.

Company Size: The Bosch Group is a large, multinational corporation with over 400,000 employees worldwide. This size allows for ample opportunities for career growth and development.

Founded: The Bosch Group was founded in 1886 by Robert Bosch in Stuttgart, Germany. The company has since grown into a global leader in its industries.

Company Description:

• The Bosch Group is a leading global supplier of technology and services. Its products and services are designed to enhance the quality of life by providing solutions which are both innovative and beneficial.
• The company offers a wide range of products and services, including automotive parts and systems, power tools, household appliances, and industrial technology.
• The Bosch Group is committed to sustainability and social responsibility, aiming to create a better future for all.

Company Specialties:

• Automotive Technology
• Consumer Goods
• Industrial Technology
• Energy and Building Technology

Company Website: bosch.com

ASSUMPTION: The Bosch Group's extensive global presence and diverse product portfolio offer candidates a wide range of career opportunities and growth prospects.

📊 Role Analysis

Career Level: This role is at the senior specialist or manager level, requiring a high degree of expertise and strategic thinking.

Reporting Structure: The Global Touchpoint Owner reports directly to the Global Marketing Manager and collaborates with regional marketing teams and agencies.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work.

Growth Opportunities:

• Progression to a global marketing management role
• Expansion into other business units or regions
• Development of specialized expertise in specific marketing channels or strategies

ASSUMPTION: This role provides ample opportunities for career growth and development within the global marketing function and beyond.

🌍 Location & Work Environment

Office Type: The Budapest office is an activity-based workplace designed for creativity and efficiency, with flexible workspaces and collaborative areas.

Office Location(s): Gyömrői út, Budapest, Hungary

Geographic Context:

• Budapest is the capital and largest city of Hungary, with a population of over 1.7 million people.
• The city is known for its rich history, cultural attractions, and vibrant nightlife.
• Budapest is an ideal location for both personal and professional growth, offering a high quality of life and numerous opportunities.

Work Schedule: Full-time (40 hours/week) with flexible working hours and a hybrid work arrangement (2-3 days on-site per week).

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the global marketing director
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical and data-driven mindset
• Communication and stakeholder management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the global marketing landscape and social media trends
• Prepare examples of your past marketing campaigns and their outcomes

ATS Keywords: Global marketing, social media strategy, SEM, SEO, content creation, project management, data analysis, stakeholder management, online marketing, AI tools, HTML, CSS

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit within the global marketing team.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Search engine marketing platforms (e.g., Google Ads, Microsoft Advertising, Facebook Ads)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)
• Microsoft Office Suite (Excel, PowerPoint, Word)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: We create new solutions for better life
• Performance: We strive for excellence in everything we do
• Responsibility: We act with integrity and take responsibility for our actions
• Fairness: We treat all people with respect and fairness
• Sustainability: We create a better future for all

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative
• Adaptable and flexible
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of developing and implementing successful global marketing strategies?
• Are you comfortable working in a hybrid work environment and collaborating with global teams?
• Do you thrive in a data-driven and analytical work culture?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed and enjoy their role at the Bosch Group.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with the latest social media trends and algorithm changes
• Dealing with the constant evolution of search engine marketing platforms and best practices
• Working effectively in a hybrid work environment and managing remote team members

ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to regional marketing roles, this position requires a broader strategic perspective and more in-depth knowledge of global marketing trends and best practices
• Compared to other global marketing roles, this position has a stronger focus on social media and search engine marketing channels
• Career progression in this role could lead to global marketing management or specialist positions in other business units or regions

ASSUMPTION: This role offers unique opportunities for career growth and development within the global marketing function and beyond.

📝 Sample Projects

• Developing and implementing a global social media strategy for a new product launch
• Conducting a comprehensive SEO audit and optimizing a website's search visibility
• Executing a targeted PPC campaign to drive user intent marketing and increase conversions

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the global marketing team structure and how this role fits within it?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its global marketing campaigns?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.