Global Web and Digital Content Leader

📌 Core Information

🔹 Job Title: Global Web and Digital Content Leader

🔹 Company: Philips

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-Time

🔹 Category: Health Care

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Leading a global team to deliver best-in-class end-to-end customer experience across Philips' websites.
• Developing and executing a global content and web strategy for all Health Systems businesses.
• Establishing global governance, standards, and best practices for web and content properties.
• Partnering with businesses and regions to meet customer needs and capitalize on growth opportunities.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience managing global cross-functional teams in the digital marketing space.

📋 Key Responsibilities

✅ Lead a team of web and content strategy, technology, digital content, testing & optimization, and SEO managers to develop and execute a global content and web capability.

✅ Establish and set global governance, standards, and best practices for all Health Systems businesses for their global web and content properties and platforms.

✅ Drive an evolution of the digital customer experience through transformational programs and continuous customer-focused optimization.

✅ Partner with all businesses and regions to develop and execute activities to meet customer needs while identifying and capitalizing on new opportunities for growth.

✅ Create and execute a vision to take Philips to the next level of impact, partnering with marketing, sales, IT, and other leadership across the organization.

ASSUMPTION: This role involves a high level of stakeholder management, negotiation, and collaboration with various business units and regions.

🎯 Required Qualifications

Education: Bachelor's degree (BA) required, Master's degree (MBA) preferred in a related field.

Experience: 10+ years of experience in the digital marketing space, inclusive of web strategy and execution.

Required Skills:

• Digital marketing strategy
• Web strategy and execution
• Ability to negotiate and manage a diverse set of global stakeholders
• Strong understanding of core digital marketing technology platforms

Preferred Skills:

• Experience in the health care industry
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in the health care industry and/or multiple language proficiency may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and market research for similar roles in the Netherlands)

Benefits:

• Competitive benefits package
• Employee discounts on Philips products
• Opportunities for professional development and growth

Working Hours: Full-time position with flexible working hours and the opportunity to work remotely for 2 days per week.

ASSUMPTION: The salary range is an estimate based on market research for similar roles in the Netherlands. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Philips operates in the health care industry, focusing on health technology and connected care solutions.

Company Size: Philips is a large multinational corporation with over 10,000 employees worldwide.

Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.

Company Description:

• Philips is committed to improving people's health and well-being through meaningful innovation.
• The company aims to improve the lives of 2.5 billion people per year by 2030, including 400 million in underserved communities.
• Philips sees healthcare as a connected whole, focusing on prevention, diagnosis, treatment, and recovery.

Company Specialties:

• Healthcare
• Medical Devices
• Health Systems
• Cardiology
• Oncology
• Respiratory
• Fertility and Pregnancy
• Connected Care

Company Website: philips.com

ASSUMPTION: Philips' focus on health technology and connected care solutions makes it an attractive employer for candidates interested in the health care industry.

📊 Role Analysis

Career Level: This role is a senior leadership position within the Digital Center of Excellence (CoE) management team.

Reporting Structure: The Global Web and Digital Content Leader will report directly to the Head of the Digital CoE and will manage a team of web and content strategy, technology, digital content, testing & optimization, and SEO managers.

Work Arrangement: This role is a hybrid position, requiring employees to work in-person at least 3 days per week.

Growth Opportunities:

• Potential to create and execute a vision that significantly impacts Philips' digital customer experience and growth.
• Opportunities to collaborate with and learn from various business units and regions within the organization.
• Potential to advance within the Digital CoE or other departments within Philips.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of impact and career advancement.

🌍 Location & Work Environment

Office Type: Philips' Amsterdam office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Amstelplein 2, Amsterdam, Noord-Holland, Netherlands

Geographic Context:

• Amsterdam is the capital and most populous city in the Netherlands, with a vibrant culture and strong international connections.
• The Netherlands is a highly developed country with a strong focus on work-life balance and sustainability.
• Amsterdam is home to a diverse and multicultural community, with a significant expat population.

Work Schedule: Full-time position with flexible working hours and the opportunity to work remotely for 2 days per week.

ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good balance between in-person collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Digital marketing strategy and execution
• Web strategy and governance
• Stakeholder management and negotiation skills
• Leadership and team management

Application Tips:

• Highlight relevant experience in digital marketing, web strategy, and stakeholder management.
• Tailor your resume and cover letter to emphasize your fit for this role and Philips' mission.
• Prepare examples of your achievements in driving digital transformation and improving customer experience.

ATS Keywords: Digital Marketing Strategy, Web Strategy, Execution, Team Management, Cross-Functional Collaboration, Stakeholder Management, SEO, Content Strategy, Digital Content, Testing & Optimization, Governance, Best Practices, Customer Experience, Growth Opportunities, Negotiation, Digital Technology Platforms

ASSUMPTION: Philips uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the visibility of your application.

🛠️ Tools & Technologies

• Website content management systems (e.g., Adobe Experience Manager, Sitecore, or similar)
• Digital asset management platforms (e.g., Adobe Experience Manager Assets, Brandfolder, or similar)
• SEO tools (e.g., Google Search Console, SEMrush, or similar)
• Web analytics tools (e.g., Google Analytics, Adobe Analytics, or similar)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Teamwork
• Joy at work
• Achievement

Work Style:

• Collaborative
• Innovative
• Data-driven
• Agile

Self-Assessment Questions:

• Do you thrive in a collaborative, innovative environment?
• Are you comfortable working with diverse global stakeholders and managing a team across multiple time zones?
• Do you have a strong customer focus and a data-driven approach to decision-making?

ASSUMPTION: Candidates who align with Philips' company values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing a diverse set of global stakeholders with varying priorities and expectations
• Balancing the need for standardization and consistency with the need for local flexibility and customization
• Keeping up with the latest trends and best practices in digital marketing and web strategy
• Ensuring the security and compliance of Philips' global web and content properties

ASSUMPTION: These challenges require strong leadership, negotiation, and stakeholder management skills, as well as a deep understanding of digital marketing and web strategy.

📈 Similar Roles Comparison

• This role is unique in its global scope and focus on establishing governance and best practices for all Health Systems businesses.
• Similar roles in other industries may have a narrower focus or less global scope.
• Career progression in this role could lead to senior leadership positions within the Digital CoE or other departments within Philips.

ASSUMPTION: This role offers a unique opportunity to make a significant impact on Philips' digital customer experience and growth.

📝 Sample Projects

• Developing and executing a global content and web strategy for a major health care product launch
• Establishing global governance and best practices for a newly acquired business unit's web and content properties
• Leading a team to optimize the digital customer experience for a high-traffic health care website, resulting in a 20% increase in user engagement

ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the role and the impact it can have on Philips' digital customer experience and growth.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the digital customer experience for Philips' Health Systems businesses, and how does this role address them?
• How does this role collaborate with other departments and business units within Philips to drive digital transformation and growth?
• What opportunities exist for professional development and growth within the Digital CoE and Philips more broadly?
• How does Philips support work-life balance and employee well-being, particularly for hybrid and remote workers?
• What is the company's long-term vision for the Digital CoE and the role of the Global Web and Digital Content Leader in achieving it?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your achievements in driving digital transformation and improving customer experience.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.