🔹 Job Title: Global Website Marketing Specialist
🔹 Company: QuidelOrtho
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: Remote (100%)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of web best practices, digital analytics, and content management. The ideal candidate will have experience working in a regulated industry and be comfortable managing multiple projects simultaneously.
✅ Execute updates to the corporate website using Adobe Experience Manager (AEM), including page builds, content publishing, and asset management.
✅ Collaborate with cross-functional stakeholders to ensure timely and accurate content updates that align with global marketing strategies and product campaigns.
✅ Monitor and analyze website performance using tools such as Google Analytics and Siteimprove to identify insights and recommend optimization strategies.
✅ Implement SEO best practices and contribute to site structure enhancements to improve discoverability and user experience.
✅ Work with marketing and digital teams to set up and optimize campaign landing pages, A/B testing, and conversion tracking.
✅ Support localization and global deployment of content across multiple regional domains, ensuring brand and message consistency.
✅ Ensure content accuracy, regulatory compliance, and timely publishing for new product launches and campaign initiatives.
✅ Support web governance, documentation, and internal best practices across global teams.
✅ Assist in training regional users or content contributors on AEM processes and workflows.
✅ Contribute to ongoing improvement of internal processes related to web content development and maintenance.
ASSUMPTION: This role requires strong organizational, collaboration, and communication skills. The ideal candidate will be able to manage multiple projects simultaneously and work under tight deadlines.
Education: Bachelor’s degree in computer science, marketing, design, or a related field.
Experience: Minimum 3-5 years of experience in website marketing or digital content management, preferably in a B2B or healthcare environment.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with equivalent experience or a combination of relevant skills and education may also be considered.
Salary Range: $80,000 to $120,000 per year. This range takes into account a wide range of factors including education, experience, knowledge, skills, geography, and abilities of the candidate, in addition to internal equity and alignment with market data.
Benefits:
Working Hours: Full-time (40 hours per week) with occasional light lifting of files and related materials required. Approximately 30% of time in meetings, working with teams, or talking on the phone, and 70% of time at the desk on a computer, doing analytical work.
ASSUMPTION: The salary range provided is an estimate based on market data and internal equity. The actual salary offered may vary depending on the facts and circumstances of each case.
Industry: Medical Equipment Manufacturing. QuidelOrtho is a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry, and transfusion medicine.
Company Size: 5,001-10,000 employees. As a large organization, QuidelOrtho offers a wide range of opportunities for career growth and development.
Founded: 1937. QuidelOrtho was formed in 2021 through the merger of Quidel Corporation and Ortho Clinical Diagnostics, bringing together over 120 years of collective experience and innovation.
Company Description:
Company Specialties:
Company Website: QuidelOrtho
ASSUMPTION: QuidelOrtho is a well-established company with a strong reputation in the medical equipment manufacturing industry. The company’s size and global presence offer numerous opportunities for career growth and development.
Career Level: Mid-Senior Level. This role requires a minimum of 3-5 years of experience in website marketing or digital content management, preferably in a B2B or healthcare environment.
Reporting Structure: This role reports directly to the Web Platforms & Analytics Manager and collaborates closely with the Global Marketing & Corporate Communications (GM&CC) team, regional marketing, business units, IT, and external vendors.
Work Arrangement: This role is based remotely with occasional light lifting of files and related materials required. Travel up to 10% may be required.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and fast-paced environment, collaborating with cross-functional teams to deliver high-value content and seamless user experiences on the corporate website.
Office Type: Remote. This role is based remotely with occasional light lifting of files and related materials required.
Office Location(s): United States
Geographic Context:
Work Schedule: Full-time (40 hours per week) with occasional light lifting of files and related materials required. Approximately 30% of time in meetings, working with teams, or talking on the phone, and 70% of time at the desk on a computer, doing analytical work.
ASSUMPTION: Working remotely offers a high degree of flexibility and autonomy, allowing employees to balance their personal and professional lives more effectively.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Adobe Experience Manager, digital content management, web analytics, SEO, Agile methodology, HTML, CSS, user experience, collaboration, communication, attention to detail, project management, digital compliance, localization, content strategy, performance optimization
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager or the company. It is essential to follow the instructions provided in the job posting and communicate openly with the recruiter or hiring manager throughout the process.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with QuidelOrtho’s values and work style are more likely to succeed in this role and contribute to the company’s mission and success.
ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable, and detail-oriented individual to succeed.
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and fast-paced environment, collaborating with cross-functional teams to deliver high-value content and seamless user experiences on the corporate website.
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for this role, highlighting the opportunity to work on high-impact initiatives with a significant global impact.
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and allows you to better understand the expectations and requirements for success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.