Google Ads Media Buyer

📌 Core Information

🔹 Job Title: Google Ads Media Buyer

🔹 Company: Proppel

🔹 Location: Argentina (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing Google Ads campaigns across various platforms
• Driving conversions and improving ROI through data-driven strategies
• Collaborating with international teams in the US and UK
• Working with e-commerce brands and car dealerships

ASSUMPTION: This role requires a strong understanding of Google Ads and PPC strategies, as well as experience working with analytics tools.

📋 Key Responsibilities

✅ Create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, and YouTube

✅ Conduct keyword research and competitor analysis to improve campaign performance

✅ Write engaging ad copy and refine landing pages to boost conversions

✅ Monitor campaign performance using Google Analytics and Google Tag Manager

✅ Adjust ad spend and bidding strategies based on performance insights

ASSUMPTION: This role requires a proactive approach to campaign management and a strong analytical mindset to make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) as a Google Ads Specialist or in a similar PPC role within a marketing agency

Required Skills:

• Expertise in Google Ads, PPC strategies, and conversion tracking
• Familiarity with Google Analytics, Google Tag Manager, and Google Merchant Center
• Strong analytical and communication skills
• Fluency in English

Preferred Skills:

• Experience working with remote teams
• Familiarity with e-commerce platforms and car dealership marketing

ASSUMPTION: While not explicitly stated, experience with e-commerce platforms and car dealership marketing may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: USD $40,000 - $60,000 per year (based on experience and market rates for the role in Argentina)

Benefits:

• Paid Time Off

Working Hours: 9 AM - 5 PM Pacific Time (Argentina's local time)

ASSUMPTION: The salary range is estimated based on market rates for similar roles in Argentina and the company's size (11-50 employees).

📌 Applicant Insights

🔍 Company Context

Industry: Proppel is a staffing and recruiting company specializing in remote talent from LATAM for US and UK companies.

Company Size: Proppel has 11-50 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Proppel was founded in 2020, making it a relatively new company with a strong focus on innovation and expansion.

Company Description:

• Proppel helps US and UK companies grow faster by providing top-tier remote talent from LATAM
• The company focuses on boosting marketing and operations teams, saving clients up to 80% in costs
• Proppel's headquarters are in London, UK, with a strong presence in Argentina

Company Specialties:

• Remote recruitment and staffing
• Marketing and operations team growth
• Cost savings through remote talent

Company Website: https://www.weareproppel.com/

ASSUMPTION: Proppel's focus on remote talent and international collaboration may result in a diverse and global work environment.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in Google Ads and PPC strategies.

Reporting Structure: The Google Ads Media Buyer will likely report to the marketing or client success team at Proppel's client, a US-based performance marketing agency.

Work Arrangement: This role is 100% remote, with the requirement to work 9 AM - 5 PM Pacific Time.

Growth Opportunities:

• Expanding skills in e-commerce marketing and car dealership marketing
• Gaining experience working with international teams in the US and UK
• Potential career progression within Proppel or its client companies

ASSUMPTION: Growth opportunities may depend on the individual's performance, the client's needs, and Proppel's expansion plans.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement

Office Location(s): N/A (fully remote)

Geographic Context:

• Argentina offers a diverse and vibrant culture, with a strong focus on technology and innovation
• The time zone (Argentina Time, UTC -3) may require some flexibility in working hours to accommodate international team collaboration
• Argentina's cost of living is generally lower than in the US and UK, potentially offering a better work-life balance

Work Schedule: The work schedule is 9 AM - 5 PM Pacific Time, with flexibility for team meetings and client needs.

ASSUMPTION: The fully remote nature of this role may require strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to assess communication skills and cultural fit
• Technical assessment or case study to evaluate Google Ads and PPC skills
• Final interview with the hiring manager or client representative

Key Assessment Areas:

• Google Ads and PPC expertise
• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit with Proppel and its client companies

Application Tips:

• Highlight relevant experience with Google Ads and PPC strategies
• Include specific examples of successful campaigns and improved ROI
• Tailor your resume and cover letter to emphasize your skills and enthusiasm for remote work
• Prepare for technical assessments or case studies by reviewing Google Ads best practices and recent updates

ATS Keywords: Google Ads, PPC, Conversion Tracking, Google Analytics, Google Tag Manager, Google Merchant Center, Marketing Agency, E-commerce, Car Dealerships

ASSUMPTION: The application process may vary depending on the specific client and their hiring practices.

🛠️ Tools & Technologies

• Google Ads platform
• Google Analytics
• Google Tag Manager
• Google Merchant Center
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The specific tools and technologies used may vary depending on the client's preferences and internal systems.

👔 Cultural Fit Considerations

Company Values:

• Excellence in remote recruitment and staffing
• Focus on client success and growth
• Global collaboration and diversity

Work Style:

• Self-motivated and results-driven
• Strong communication and collaboration skills
• Adaptability to international teams and time zones

Self-Assessment Questions:

• Do you have a proven track record of success in Google Ads and PPC strategies?
• Are you comfortable working remotely and collaborating with international teams?
• Do you thrive in a fast-paced, results-driven environment?

ASSUMPTION: Proppel values candidates who are passionate about remote work, international collaboration, and driving client success.

⚠️ Potential Challenges

• Managing time zones and international team collaboration
• Adapting to the specific needs and preferences of multiple clients
• Keeping up with Google Ads updates and best practices
• Balancing work-life boundaries in a fully remote environment

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Compared to in-house marketing roles, this position offers the opportunity to work with multiple clients and industries
• Compared to other agency roles, this position focuses on remote talent and international collaboration
• Compared to other Google Ads Media Buyer roles, this position offers the potential for career growth within Proppel or its client companies

ASSUMPTION: This role may provide unique opportunities for growth and exposure to diverse industries and clients.

📝 Sample Projects

• Developing and implementing a successful Google Ads campaign for an e-commerce client, resulting in a 30% increase in conversions
• Conducting keyword research and competitor analysis for a car dealership client, leading to improved campaign performance and reduced cost per acquisition
• Optimizing Google Ads campaigns for a retail client, with a focus on improving ROI and refining ad strategies

ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• How does Proppel support its remote employees and foster a strong company culture?
• What are the primary goals and objectives for this role in the first 90 days?
• How does Proppel measure success for this role, and what key performance indicators (KPIs) will I be expected to track?
• What opportunities are there for professional development and growth within Proppel or its client companies?
• How does Proppel ensure effective communication and collaboration with international teams?

ASSUMPTION: These questions can help applicants better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your Google Ads and PPC experience, as well as your enthusiasm for remote work and international collaboration
• Prepare for technical assessments or case studies by reviewing Google Ads best practices and recent updates
• Follow up with Proppel after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.