📌 Core Information
🔹 Job Title: Google Ads PPC Manager
🔹 Company: OutSta
🔹 Location: Philippines (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving measurable growth and ROI across paid search channels
- Owning the full campaign lifecycle from strategy to optimization
- Collaborating with internal teams to align campaign strategy with broader marketing goals
- Working 40 hours/week during US business hours with weekly payments
ASSUMPTION: This role requires a high level of autonomy and self-management, as the successful candidate will be working remotely and managing their own time effectively.
📋 Key Responsibilities
✅ Drive consistent lead generation and customer acquisition through Google Ads campaigns (Search, Display, Shopping, Performance Max, YouTube, and LSAs)
✅ Build and optimize high-performing campaign structures aligned with KPIs such as ROAS, CPL, and conversion volume
✅ Conduct strategic keyword research, audience segmentation, and competitive analysis to uncover growth opportunities
✅ Write compelling, conversion-focused ad copy and collaborate with creatives for high-impact visual assets
✅ A/B test headlines, creatives, bidding strategies, and landing pages to maximize performance
✅ Set up and maintain accurate tracking (GA4, GTM, Conversion Tracking, and Looker Studio) to attribute results and optimize spend
✅ Provide actionable insights through data analysis and deliver clear, strategic reporting
✅ Stay ahead of industry trends, platform changes, and beta features to maintain a competitive edge
✅ Partner with internal teams to align campaign strategy with broader marketing goals and sales targets
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization to maximize campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 3+ years of hands-on experience managing Google Ads campaigns
Required Skills:
- Proven success with Performance Max, LSAs, and full-funnel strategies
- Deep understanding of bidding strategies, conversion tracking, and attribution models
- Proficient with Google Analytics 4 (GA4), Tag Manager, and Looker Studio
- Strong analytical skills with the ability to draw insights from data
- Excellent written and verbal communication skills
Preferred Skills:
- Google Ads Certification (Search, Display, Shopping, etc.)
- Experience with other paid platforms (e.g., Bing Ads, Meta Ads)
- Familiarity with landing page CRO and A/B testing tools (e.g., Unbounce, VWO)
- Background in legal, healthcare, or professional services advertising
ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have a strong command of the English language, as this is a remote role with international clients.
💰 Compensation & Benefits
Salary Range: PHP 50,000/month (Based on industry standards for a PPC Manager role with 2-5 years of experience in the Philippines)
Benefits:
- Weekly payments
- Opportunity to work with a diverse, international client base
- Remote work flexibility
Working Hours: 40 hours/week during US business hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a PPC Manager role with the given experience level and location. Actual compensation may vary based on factors such as performance and client projects.
📌 Applicant Insights
🔍 Company Context
Industry: OutSta is a market leader in providing top-quality, affordable remote staff for small businesses, startup companies, private investors, and self-employed professionals. They specialize in recruiting remote professionals who are college-educated, fluent in English, hard-working, flexible, and multi-skilled.
Company Size: OutSta has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: OutSta was founded in 2015 and has since grown to become one of the leading remote staffing solutions providers.
Company Description:
- OutSta focuses on recruiting top-quality remote staff for small businesses, startup companies, private investors, and self-employed professionals.
- Their remote professionals are college-educated, fluent in English, hard-working, flexible, and multi-skilled.
- OutSta aims to provide affordable, high-quality remote staffing solutions to help businesses grow and succeed.
Company Specialties:
- Remote staff
- Virtual assistants
- Online specialists
Company Website: outsta.io
ASSUMPTION: OutSta's focus on providing affordable, high-quality remote staff makes it an attractive option for small businesses and startups looking to outsource specific tasks or functions.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in PPC management.
Reporting Structure: The Google Ads PPC Manager will report directly to the Marketing Manager or a similar role within the organization.
Work Arrangement: This role is remote and requires working 40 hours/week during US business hours. The successful candidate should be comfortable working independently and managing their own time effectively.
Growth Opportunities:
- As OutSta works with a diverse range of clients, there may be opportunities to gain experience in various industries and verticals.
- With strong performance, the candidate may have opportunities to take on more responsibility or move into a management role.
- OutSta's focus on continuous improvement and staying ahead of industry trends may provide opportunities for professional development and skill-building.
ASSUMPTION: Given the remote nature of this role, the successful candidate should be comfortable working independently and managing their own time effectively. They should also be able to thrive in a dynamic, fast-paced environment with a diverse range of clients.
🌍 Location & Work Environment
Office Type: Remote (100% remote work)
Office Location(s): Philippines
Geographic Context:
- The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 91°F (25°C to 33°C) throughout the year.
- The country has a rich cultural heritage and is known for its friendly and welcoming people.
- The Philippines is in the Eastern Standard Time (EST) zone, which may require some flexibility in working hours to accommodate US business hours.
Work Schedule: 40 hours/week during US business hours
ASSUMPTION: The successful candidate should be comfortable working in a remote environment and be able to manage their own time effectively to meet deadlines and maintain productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (e.g., Google Ads certification, data analysis task)
- Final interview with the hiring manager
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Data analysis and reporting capabilities
- Communication and collaboration skills
- Problem-solving and critical thinking abilities
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management.
- Include specific examples of how you have driven measurable growth and ROI for previous clients or employers.
- Demonstrate your understanding of the role and OutSta's business by tailoring your application to the specific needs of the company and its clients.
ATS Keywords: Google Ads, PPC Management, Performance Max, Search Ads, Display Ads, YouTube Ads, Shopping Ads, Local Services Ads, Keyword Research, Audience Segmentation, Data Analysis, Conversion Tracking, Bidding Strategies, Google Analytics 4, Tag Manager, Looker Studio
ASSUMPTION: OutSta's recruitment process may involve the use of Applicant Tracking Systems (ATS) to screen and rank candidates based on the relevance of their skills and experience to the role. Including relevant keywords in your application can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Ads platform (Search, Display, Shopping, Performance Max, YouTube, LSAs)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Looker Studio
- Conversion tracking tools (e.g., Google Ads Conversion Tracking, GA4 Conversion Tracking)
- Landing page CRO and A/B testing tools (e.g., Unbounce, VWO) - optional
ASSUMPTION: The successful candidate should have a strong working knowledge of the Google Ads platform and related tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Quality-driven
- Innovative
- Collaborative
- Continuously improving
Work Style:
- Results-driven
- Data-informed
- Adaptable and flexible
- Strong communicator and collaborator
- Self-motivated and independent
Self-Assessment Questions:
- Do you have a proven track record of driving measurable growth and ROI through Google Ads campaigns?
- Are you comfortable working independently and managing your own time effectively in a remote environment?
- Do you thrive in a dynamic, fast-paced environment with a diverse range of clients?
ASSUMPTION: OutSta values candidates who are results-driven, data-informed, and able to thrive in a remote, dynamic environment. Strong communication and collaboration skills are also essential for success in this role.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, each with its own unique goals and requirements
- Keeping up with industry trends, platform changes, and beta features to maintain a competitive edge
- Working in a remote environment with a diverse, international client base, requiring strong communication and cultural sensitivity
- Balancing the need for data-driven decision making with the need for quick, agile execution to meet client deadlines
ASSUMPTION: The successful candidate should be able to manage multiple priorities effectively, adapt to change, and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a PPC Manager or Paid Search Specialist role, but with a focus on Google Ads and a remote work arrangement.
- Compared to other PPC roles, this position may offer more flexibility in working hours and the opportunity to work with a diverse range of clients.
- Career progression may involve moving into a management role, specializing in a specific industry or vertical, or transitioning into a related marketing or advertising role.
ASSUMPTION: While this role shares similarities with other PPC roles, its remote nature and focus on Google Ads make it a unique opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a full-funnel Google Ads strategy for a healthcare client, resulting in a 30% increase in conversions and a 20% reduction in CPA
- Optimizing a Performance Max campaign for an e-commerce client, leading to a 40% increase in ROAS and a 15% increase in sales
- Conducting a comprehensive keyword research and audience segmentation project for a legal client, uncovering new opportunities for growth and expansion
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the successful candidate may face in this role, as well as the potential impact they can have on client success.
❓ Key Questions to Ask During Interview
- Can you describe the typical client profile for OutSta, and how this role will support their marketing and advertising needs?
- How does OutSta support the professional development and growth of its employees, particularly in the area of PPC management?
- Can you provide examples of how OutSta has adapted to changes in the Google Ads platform or industry trends to maintain a competitive edge?
- How does OutSta ensure effective communication and collaboration among its remote teams and with its clients?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, informed questions during the interview process can help demonstrate your interest in the role and your understanding of the company and its clients.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in Google Ads campaign management
- Prepare for the technical assessment by reviewing your knowledge of the Google Ads platform and related tools
- Research OutSta's business and client base to demonstrate your understanding of the company and its needs
- Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
