Google Display & Youtube Media Buyer

📌 Core Information

🔹 Job Title: Google Display & Youtube Media Buyer

🔹 Company: QuinStreet

🔹 Location: United States

🔹 Job Type: Full-time

🔹 Category: Media & Advertising

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing large-budget campaigns across Google Display Network (GDN), YouTube Ads, and Microsoft Audience Network (MSAN)
• Optimizing campaigns to aggressively scale performance-driven, lead-generation campaigns
• Collaborating with account managers and network reps to implement best practices and advanced targeting strategies
• Conducting competitive research to uncover new creative testing opportunities and inform strategic planning

ASSUMPTION: This role requires a strong focus on data-driven decision making and a passion for performance marketing to drive measurable results.

📋 Key Responsibilities

✅ Plan, launch, optimize, and manage large-scale YouTube and GDN campaigns from end to end, ensuring alignment with key KPIs and business goals

✅ Leverage experience with Microsoft Audience Network to explore and scale new traffic opportunities across diverse publisher inventory

✅ Collaborate with account managers and network reps to implement best practices and advanced targeting strategies

✅ Conduct competitive research to uncover new creative testing opportunities and inform strategic planning

✅ Guide creative development by providing input on images, videos, and advertorials to ensure testing is aligned with performance goals

✅ Regularly report to the Director of Google on campaign results, insights, and actionable recommendations to improve margin and scale

✅ Continuously test and optimize ad copy, creatives, audiences, and funnels to maximize performance through rigorous A/B testing

✅ Identify and explore new traffic sources, including direct media partnerships and alternative ad networks

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of hands-on experience running performance-based campaigns on Google Display Network and YouTube Ads, ideally in lead generation

Required Skills:

• Advanced skills in performance analysis using Microsoft Excel and data visualization/reporting tools
• Solid grasp of direct response marketing and conversion-driven copywriting
• Working knowledge of landing page strategy, A/B testing, and funnel optimization
• Strong interpersonal and communication skills; able to collaborate effectively across teams

Preferred Skills:

• Strong familiarity with Microsoft Audience Network or other native/display platforms
• Deep understanding of Google Ads platform tools, campaign structures, and optimization strategies
• Proven ability to manage multiple campaigns while delivering consistent results and scaling success
• Creative problem-solver with a performance-first mindset and strong business acumen

ASSUMPTION: While a Bachelor's degree is preferred, relevant work experience may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 USD annually

Benefits:

• Health Care Benefits
• Retirement Benefits
• Paid Days Off
• Stock Options
• Equity

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate and may vary based on the Company’s compensation practices and the applicant’s geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: QuinStreet operates in the Technology, Information, and Internet industry, focusing on online performance marketing and advertising.

Company Size: QuinStreet has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: QuinStreet was founded in 1999 and has since grown to become a pioneer in powering decentralized online marketplaces.

Company Description:

• QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and “research and compare” consumers with brands
• The company runs these virtual and private-label marketplaces in one of the nation’s largest media networks
• QuinStreet’s industry-leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster

Company Specialties:

• Online Performance Marketing
• Marketing
• Advertising
• Internet
• Performance Marketing

Company Website: http://www.quinstreet.com

ASSUMPTION: QuinStreet's focus on performance marketing and data-driven decision making creates an environment that values results-oriented employees.

📊 Role Analysis

Career Level: This role is suitable for an experienced media buyer looking to take on more responsibility and drive significant growth in Google Display and YouTube channels.

Reporting Structure: The media buyer will report directly to the Director of Google and collaborate with account managers and network reps.

Work Arrangement: This role is remote-friendly, with the option to work from home or in the office.

Growth Opportunities:

• As the Google Display and YouTube channels grow, there may be opportunities for the media buyer to take on more responsibility or move into a management role
• QuinStreet's focus on performance marketing provides opportunities for career growth in related fields, such as account management or strategy

ASSUMPTION: The success of the media buyer in this role will be closely tied to the growth and performance of the Google Display and YouTube channels.

🌍 Location & Work Environment

Office Type: QuinStreet's headquarters is located in Foster City, CA, with remote work options available.

Office Location(s): 950 Tower Lane, 6th floor, Foster City, CA 94404, US

Geographic Context:

• The United States offers a large and diverse market for online performance marketing and advertising
• QuinStreet's headquarters in Foster City, CA, provides access to the vibrant technology industry in the San Francisco Bay Area
• The remote-friendly work environment allows for flexibility and work-life balance

Work Schedule: The media buyer will work a standard 40-hour workweek, with flexibility for remote work.

ASSUMPTION: The remote-friendly work environment at QuinStreet allows for greater flexibility and work-life balance, while still providing opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-depth interview with the Director of Google and other team members
• Final interview with the CEO or another executive

Key Assessment Areas:

• Campaign management and optimization skills
• Data analysis and performance reporting
• Collaboration and communication skills
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience and achievements in performance-based campaigns on Google Display Network and YouTube Ads
• Demonstrate a strong understanding of data-driven decision making and performance marketing
• Tailor your resume and cover letter to emphasize your fit for this role and QuinStreet's company culture

ATS Keywords: Google Display Network, YouTube Ads, Microsoft Audience Network, performance marketing, campaign optimization, data analysis, A/B testing

ASSUMPTION: QuinStreet's hiring process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit for the company.

🛠️ Tools & Technologies

• Google Ads platform tools
• Microsoft Excel
• Data visualization/reporting tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The media buyer will be expected to have a strong working knowledge of Google Ads platform tools and proficiency in Microsoft Excel.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Data-informed
• Collaborative
• Innovative

Work Style:

• Results-oriented
• Data-driven
• Fast-paced and dynamic
• Collaborative and team-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable managing multiple campaigns simultaneously and delivering consistent results?
• Do you enjoy collaborating with team members to implement best practices and advanced targeting strategies?

ASSUMPTION: QuinStreet's company culture values performance, data-driven decision making, and collaboration, making it an ideal fit for results-oriented, data-driven professionals.

⚠️ Potential Challenges

• Managing large-budget campaigns across multiple platforms requires strong organizational skills and attention to detail
• QuinStreet's focus on performance marketing may require longer hours or more frequent communication with team members to optimize campaigns and drive results
• The remote-friendly work environment may present challenges in maintaining work-life balance for some individuals

ASSUMPTION: The media buyer in this role must be able to manage multiple campaigns simultaneously, prioritize tasks effectively, and maintain strong communication with team members to drive results.

📈 Similar Roles Comparison

• This role is similar to other media buyer positions, but with a greater emphasis on driving significant growth in Google Display and YouTube channels
• QuinStreet's focus on performance marketing sets it apart from other companies in the industry, with a greater emphasis on data-driven decision making and results-oriented culture
• Career progression in this role may involve moving into a management position or exploring related fields, such as account management or strategy

ASSUMPTION: The media buyer in this role will have the opportunity to drive significant growth in Google Display and YouTube channels, with potential career progression in related fields.

📝 Sample Projects

• Developing and executing a comprehensive campaign strategy to drive lead generation on Google Display Network and YouTube Ads
• Conducting competitive research to uncover new creative testing opportunities and inform strategic planning
• Optimizing ad copy, creatives, audiences, and funnels to maximize performance through rigorous A/B testing

ASSUMPTION: The media buyer in this role will be responsible for developing and executing comprehensive campaign strategies to drive lead generation and optimize performance across multiple platforms.

❓ Key Questions to Ask During Interview

• What are the key KPIs and business goals for the Google Display and YouTube channels, and how will my performance be measured against them?
• How does QuinStreet support the professional development and growth of its media buyers?
• What is the typical career path for a media buyer at QuinStreet, and what opportunities exist for growth and advancement?
• How does QuinStreet foster a collaborative and innovative work environment, and what tools and resources are provided to support media buyers in their roles?
• What is the expected timeline for onboarding and ramping up in this role, and what resources will be available to support my success?

ASSUMPTION: The media buyer in this role should ask thoughtful questions to demonstrate their interest in the position and QuinStreet's company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit for this role and QuinStreet's company culture
• Prepare for the interview by researching QuinStreet's company history, mission, and values
• Follow up with the hiring manager within one week of submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.