📌 Core Information
🔹 Job Title: Google Paid Search
🔹 Company: TLNT & Spin Hire
🔹 Location: Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (work from home)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive paid strategies to drive brand visibility and user acquisition via Google campaigns
- Analyzing data to identify trends and optimize performance
- Collaborating with cross-functional teams to align strategies with client goals
- Creating and testing ad copy to engage target audiences
- Conducting competitive research and staying updated with industry trends
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving results through data-driven decision making.
📋 Key Responsibilities
✅ Develop and implement comprehensive paid strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Google campaigns
✅ Dive deep into client brands to understand key value propositions, products, and aesthetics
✅ Utilize Google Ads Manager, Analytics, and Supermetrics to develop insights and action items intended to increase client revenue month-over-month
✅ Prepare advertising timelines for client onboarding, launch, and ongoing account maintenance
✅ Create and test copy for Google campaigns to generate engagement from the targeted audience
✅ Keep up-to-date with target audience preferences to proactively suggest new campaigns
✅ Conduct thorough competitive research of products, markets, services, and current competitor strategies
✅ Surface new digital technologies developments, trends, techniques, and tools to the leadership
✅ Communicate updates, progress, and challenges with clients and internal stakeholders
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and creative problem-solving to drive successful Google campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of eCommerce, Google PPC Search, and Shopping experience
Required Skills:
- Expertise in Google Ads and Google Analytics in an eCommerce setting
- Strong data interpretation skills
- Excellent communication skills
- Creative problem-solving capabilities
- Ability to prioritize tasks and meet deadlines
- Collaboration skills in a team environment
- Integrity, optimism, and respect
Preferred Skills:
- Additional platform experience such as Facebook, Pinterest, and Snapchat
ASSUMPTION: Candidates should have a proven track record in Google PPC Search and a strong understanding of eCommerce principles to excel in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-level marketing role in Mexico)
Benefits:
- Competitive salary
- Full-time, long-term position
- Work from home
- Monday through Friday, during regular business hours
- Additional perks
Working Hours: 40 hours per week, with flexibility for project demands
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Mexico, with consideration for the candidate's experience and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Digital advertising and retention marketing
Company Size: Small (2-10 employees), which may offer a more agile and entrepreneurial work environment
Founded: 2019, with a focus on profitable growth for B2B and B2C partners across various industries
Company Description:
- Specializes in driving scalable, profitable growth through cutting-edge digital marketing strategies
- Works with clients ranging from startups to Fortune 500 brands across eCommerce, luxury, technology, finance, sports, and more
- Thrives in a fast-paced, results-focused environment, constantly pushing the boundaries of digital marketing excellence
Company Specialties:
- Data-driven digital advertising
- Retention marketing
- eCommerce marketing
- Cross-channel marketing strategies
Company Website: http://www.tlnt.com.au/
ASSUMPTION: TLNT & Spin Hire is a small, data-driven digital advertising agency that focuses on driving profitable growth for its clients through innovative marketing strategies.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the leadership team, with potential for cross-functional collaboration with other teams
Work Arrangement: Remote (work from home), with a flexible schedule and the ability to work independently
Growth Opportunities:
- Potential to take on more responsibilities and advance within the company as it grows
- Opportunity to work with a diverse range of clients and industries
- Chance to learn and implement new digital marketing strategies and tools
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): Mexico
Geographic Context:
- Mexico has a diverse economy with a strong focus on trade and manufacturing
- The country offers a mix of urban and rural environments, with vibrant cultural scenes and historical sites
- Mexico City, the capital, is a bustling metropolis with a thriving arts and culture scene
Work Schedule: Monday through Friday, during regular business hours, with flexibility for project demands
ASSUMPTION: Working remotely from Mexico offers a unique blend of cultural experiences and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the leadership team
- Final interview with the CEO or a senior team member
Key Assessment Areas:
- Google Ads and Google Analytics expertise
- Data interpretation and analysis skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on Google PPC Search and eCommerce
- Tailor your cover letter to demonstrate your understanding of the role and company, and explain why you're a strong fit
- Prepare examples of successful Google campaigns you've managed and the results you achieved
ATS Keywords: Google Ads, Google Analytics, PPC Search, eCommerce, data interpretation, creative problem-solving, communication skills, team collaboration
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates' technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads Manager
- Google Analytics
- Supermetrics
- Additional platforms such as Facebook, Pinterest, and Snapchat (if applicable)
ASSUMPTION: Candidates should have a strong working knowledge of Google Ads and Google Analytics, with experience using additional platforms a plus.
👔 Cultural Fit Considerations
Company Values:
- Prompt: Deliver high-quality work on time and meet deadlines
- Present: Communicate effectively and professionally with clients and team members
- Prepared: Be proactive, organized, and ready to take on new challenges
Work Style:
- Independent: Able to work remotely and manage your time effectively
- Collaborative: Able to work well with others and contribute to a positive team environment
- Adaptable: Able to pivot and adjust strategies based on new data or changing circumstances
Self-Assessment Questions:
- Do you have a proven track record of driving results through Google PPC Search campaigns?
- Are you comfortable working independently and managing your time effectively in a remote work environment?
- Do you thrive in a fast-paced, results-focused environment and enjoy collaborating with cross-functional teams?
ASSUMPTION: Candidates should be self-motivated, organized, and able to work effectively in a remote environment, with a strong focus on driving results through data-driven decision making.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced nature of the digital marketing industry, with new trends and tools emerging regularly
- Working remotely, which may require additional self-discipline and motivation
- Dealing with client expectations and feedback, which may require strong communication and negotiation skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on driving results through data-driven decision making.
📈 Similar Roles Comparison
- This role is similar to a Google Ads Manager or PPC Specialist role, but with a stronger focus on driving results through data analysis and strategic planning
- Compared to other marketing roles, this position requires a higher level of technical expertise in Google Ads and Google Analytics
- Career progression may involve moving into a senior marketing role or specializing in a specific industry or platform
ASSUMPTION: This role offers a unique blend of technical expertise and strategic planning, with opportunities for career growth and development within the digital marketing industry.
📝 Sample Projects
- Developing and implementing a comprehensive Google Ads strategy for an eCommerce client, resulting in a 20% increase in sales
- Conducting competitive research and identifying new opportunities for a luxury brand, leading to a 15% increase in market share
- Optimizing Google Ads campaigns for a financial services client, reducing cost per acquisition by 15% while maintaining or increasing conversion rates
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive results through data-driven decision making and strategic planning.
❓ Key Questions to Ask During Interview
- Can you describe the typical client profile for this role, and how the team works with clients to achieve their goals?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a successful Google Ads campaign that the team has implemented, and what made it successful?
- How does the company measure the success of its Google Ads campaigns, and what key performance indicators (KPIs) does it track?
- What is the company's approach to work-life balance, and how does it support employees working remotely?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and their understanding of the company's values and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills, with a focus on Google PPC Search and eCommerce
- Write a cover letter explaining why you're a strong fit for the role and how your skills and experience align with the company's values and goals
- Prepare examples of successful Google campaigns you've managed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
