Google Search Media Buyer

📌 Core Information

🔹 Job Title: Google Search Media Buyer

🔹 Company: Landed

🔹 Location: Philippines

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Anywhere with reliable WiFi)

🚀 Job Overview

Key aspects of this role include:

• Managing high-budget Google Ads campaigns (up to $10K/month)
• Optimizing campaigns for maximum ROI and conversions
• Collaborating with cross-functional teams to align strategy and messaging
• Staying updated on Google Ads platform changes and best practices

ASSUMPTION: This role requires a strong focus on direct response campaigns and a data-driven approach to maximize results.

📋 Key Responsibilities

✅ Plan, launch, and optimize paid search campaigns on Google Ads with $10K+ monthly budgets.

✅ Implement keyword strategies, audience targeting, and bidding optimizations to drive conversions.

✅ Monitor performance metrics (CTR, CPA, ROAS, Conversion Rate) and make real-time adjustments.

✅ Develop high-converting ad copy aligned with search intent and funnel stages.

✅ Conduct A/B testing on ads and landing pages to improve performance.

✅ Manage budgets across campaigns, ensuring efficient spend and maximum ROI.

✅ Prepare performance reports with actionable insights and recommendations.

✅ Stay updated on Google Ads platform changes, new features, and best practices.

ASSUMPTION: This role involves continuous learning and adaptation to changes in the Google Ads platform.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field (preferred but not required)

Experience: 3-5 years of experience running Google Ads search campaigns

Required Skills:

• Deep knowledge of Google Ads (Search, Display is a plus), including manual and automated bidding strategies.
• Proficiency with conversion tracking setups, offline conversion imports, UTM structures, and attribution models.
• Strong ad copywriting skills focused on conversion.
• Ability to analyze performance data and make informed optimization decisions.
• Highly organized, detail-oriented, and able to manage multiple campaigns at once.
• Strong communication skills to align internal teams and present results clearly.

Preferred Skills:

• Google Ads Certification
• Strong understanding of landing page optimization and funnel strategies.
• Experience with tools like Google Analytics 4, Google Tag Manager, and Looker Studio.
• Passion for digital advertising and staying ahead of PPC trends.

ASSUMPTION: Candidates with a proven track record in managing high-budget Google Ads campaigns and a strong analytical mindset will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $40,000 - $60,000 per year (Based on industry standards for a mid-level PPC specialist in the Philippines)

Benefits:

• Great Salary
• Time Off

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees (Small to medium-sized company, offering a close-knit work environment and opportunities for growth)

Founded: 2024 (Relatively new company, focused on connecting top creative talent with growth opportunities)

Company Description:

• Landed is where top creative talent can find work with US companies as a valued creative team member.
• Their mission is to connect the world's best creative talent with growth opportunities and financial stability.
• They provide a competitive salary, benefits, and remote work opportunities.

Company Specialties:

• Staffing and Recruiting
• Creative Talent Acquisition
• Remote Work Opportunities

Company Website: careerslanded.com

ASSUMPTION: Landed is a growing company focused on connecting creative talent with remote work opportunities, offering a dynamic work environment and competitive benefits.

📊 Role Analysis

Career Level: Mid-level (Requires 3-5 years of experience in Google Ads campaign management)

Reporting Structure: This role may report to the Marketing Manager or a similar position, depending on the company's organizational structure.

Work Arrangement: Remote (Anywhere with reliable WiFi)

Growth Opportunities:

• Potential career progression to Senior PPC Specialist or Marketing Manager roles.
• Opportunities to work with diverse clients and industries, expanding skillsets and knowledge.
• Chance to contribute to the growth and success of a relatively new, dynamic company.

ASSUMPTION: This role offers growth opportunities through career progression, skill development, and contributing to the company's success.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): Anywhere with reliable WiFi

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year.
• The country has a rich cultural heritage and is known for its friendly people and vibrant festivals.
• The cost of living in the Philippines is generally lower than in many other countries, with affordable housing, food, and transportation options.

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely

ASSUMPTION: Working remotely in the Philippines offers a unique blend of cultural experiences, affordability, and flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Marketing Manager or a senior team member
• Final interview with the company's founders or decision-makers

Key Assessment Areas:

• Google Ads campaign management experience
• Data analysis and optimization skills
• Communication and presentation skills
• Cultural fit and alignment with Landed's mission

Application Tips:

• Highlight your experience with high-budget Google Ads campaigns and specific optimizations that drove results.
• Tailor your resume to emphasize skills and experiences relevant to this role, using keywords like "Google Ads," "PPC," "campaign management," and "data analysis."
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work remotely.

ATS Keywords: Google Ads, PPC, Campaign Management, Data Analysis, Ad Copywriting, Conversion Optimization, Budget Management, Performance Monitoring, A/B Testing, Google Analytics, Google Tag Manager, Looker Studio

ASSUMPTION: Landed's application process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a remote work environment.

🛠️ Tools & Technologies

• Google Ads (Search, Display)
• Google Analytics 4
• Google Tag Manager
• Looker Studio
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Connecting talent with opportunity
• Providing competitive salaries and benefits
• Fostering a dynamic and inclusive work environment

Work Style:

• Remote work and flexible hours
• Data-driven decision-making
• Collaboration and open communication

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable managing multiple campaigns and optimizing performance based on data analysis?
• Do you possess strong communication skills and enjoy working collaboratively with cross-functional teams?

ASSUMPTION: Landed values candidates who are self-motivated, data-driven, and able to thrive in a remote work environment while collaborating effectively with team members.

⚠️ Potential Challenges

• Managing time zones and communication with team members and clients in different locations
• Staying up-to-date with Google Ads platform changes and best practices
• Balancing multiple campaigns and priorities while maintaining a strong focus on results
• Adapting to a remote work environment and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and adaptation.

📈 Similar Roles Comparison

• This role focuses on Google Ads campaign management, while similar roles may involve broader digital marketing or advertising responsibilities.
• Landed's focus on connecting creative talent with remote work opportunities sets it apart from traditional staffing agencies.
• Career progression in this role may lead to senior PPC specialist or marketing management positions, depending on the company's growth and structure.

ASSUMPTION: This role offers a unique blend of campaign management responsibilities, remote work opportunities, and the chance to contribute to a growing company's success.

📝 Sample Projects

• Developing and implementing a keyword strategy for a high-budget e-commerce campaign, resulting in a 20% increase in conversions
• Conducting A/B testing on ad copy and landing pages for a lead generation campaign, improving CTR by 15% and reducing CPA by 10%
• Optimizing bidding strategies for a B2B campaign, increasing ROAS by 25% and driving high-quality leads

ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities candidates can expect in this role, with a focus on data-driven optimizations and campaign performance improvement.

❓ Key Questions to Ask During Interview

• Can you describe the typical structure of a Google Ads campaign for one of your clients?
• How do you approach A/B testing, and can you share an example of a successful test you've conducted?
• How does Landed support its remote team members, and what resources are available to help us succeed in our roles?
• What are the most significant challenges facing the company or this role in the next 6-12 months, and how can this role help address them?
• How does Landed measure the success of its campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company's values, and the challenges they may face in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through careerslanded.com
• Tailor your resume to highlight your experience with Google Ads, PPC campaigns, and data-driven optimizations
• Prepare for interviews by researching Landed's mission, values, and company culture, as well as brushing up on your Google Ads knowledge
• Follow up with the hiring manager within 48 hours of your interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.