Google Search Media Buyer

📌 Core Information

🔹 Job Title: Google Search Media Buyer

🔹 Company: Landed

🔹 Location: Indonesia (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Anywhere with reliable WiFi)

🚀 Job Overview

Key aspects of this role include:

• Managing high-budget Google Ads campaigns (up to $10K/month)
• Driving high-quality leads and maximizing ROI
• Collaborating with cross-functional teams to align strategy and messaging
• Continuously optimizing campaigns based on performance data

ASSUMPTION: This role requires a strong focus on direct response campaigns and a proven track record in managing high-budget Google Ads accounts.

📋 Key Responsibilities

✅ Plan, launch, and optimize paid search campaigns on Google Ads with $10K+ monthly budgets.

✅ Implement keyword strategies, audience targeting, and bidding optimizations to drive conversions.

✅ Monitor performance metrics (CTR, CPA, ROAS, Conversion Rate) and make real-time adjustments.

✅ Develop high-converting ad copy aligned with search intent and funnel stages.

✅ Conduct A/B testing on ads and landing pages to improve performance.

✅ Manage budgets across campaigns, ensuring efficient spend and maximum ROI.

✅ Prepare performance reports with actionable insights and recommendations.

✅ Stay updated on Google Ads platform changes, new features, and best practices.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field (preferred but not required)

Experience: 3-5 years of experience running Google Ads search campaigns

Required Skills:

• Deep knowledge of Google Ads (Search, Display is a plus), including manual and automated bidding strategies.
• Proficiency with conversion tracking setups, offline conversion imports, UTM structures, and attribution models.
• Strong ad copywriting skills focused on conversion.
• Ability to analyze performance data and make informed optimization decisions.

Preferred Skills:

• Google Ads Certification
• Strong understanding of landing page optimization and funnel strategies.
• Experience with tools like Google Analytics 4, Google Tag Manager, and Looker Studio.
• Passion for digital advertising and staying ahead of PPC trends.

ASSUMPTION: Candidates with a proven track record in managing high-budget Google Ads campaigns and strong analytical skills will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 USD per year (Estimated based on industry standards for the role and experience level)

Benefits:

• Great Salary
• Time Off

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for a Google Search Media Buyer role with 3-5 years of experience. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: Small (11-50 employees)

Founded: 2024

Company Description:

• Landed connects top creative talent with growth opportunities and financial stability.
• The company provides competitive salaries, benefits, and job security for top-tier creatives.
• Landed is a remote-first company, allowing employees to work from anywhere with reliable WiFi.

Company Specialties:

• Staffing and Recruiting
• Creative Talent Solutions

Company Website: careerslanded.com

ASSUMPTION: Landed is a growing company focused on connecting creative talent with remote job opportunities in the US.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: This role reports directly to the Hiring Manager or Marketing Director.

Work Arrangement: Remote (Anywhere with reliable WiFi)

Growth Opportunities:

• Potential to take on more responsibilities and manage larger budgets as the company grows.
• Opportunities to collaborate with cross-functional teams and contribute to overall marketing strategy.
• Possibility to advance to a senior role or team lead position with proven success.

ASSUMPTION: This role offers growth opportunities as the company expands and gains more clients.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): N/A (Work from anywhere with reliable WiFi)

Geographic Context:

• Indonesia has a tropical climate and is the fourth most populous country in the world.
• Working remotely allows for flexibility in choosing a comfortable work environment.
• Reliable internet connection is essential for this remote role.

Work Schedule: Full-time (40 hours/week) with flexible hours

ASSUMPTION: This role requires a reliable internet connection and a comfortable workspace for extended periods.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Hiring Manager
• Technical assessment or case study presentation
• Final interview with the Marketing Director or other stakeholders

Key Assessment Areas:

• Google Ads expertise and campaign management skills
• Data analysis and optimization strategies
• Ad copywriting and creative problem-solving
• Communication and collaboration skills

Application Tips:

• Highlight your experience with high-budget Google Ads campaigns and successful optimization strategies.
• Tailor your resume to emphasize relevant skills and experiences for this role.
• Prepare examples of successful ad copy and landing page optimizations for the interview.
• Research Landed's company culture and be prepared to discuss how your values align with theirs.

ATS Keywords: Google Ads, Campaign Management, Data Analysis, Ad Copywriting, A/B Testing, Budget Management, Conversion Tracking, Landing Page Optimization, PPC Trends

ASSUMPTION: The application process may vary depending on the hiring manager and the number of applicants. Stay flexible and adaptable throughout the process.

🛠️ Tools & Technologies

• Google Ads (Search, Display)
• Google Analytics 4
• Google Tag Manager
• Looker Studio
• Other relevant marketing and project management tools

ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Talent-driven
• Opportunity-focused
• Results-oriented

Work Style:

• Remote and flexible
• Collaborative and cross-functional
• Data-driven and innovative

Self-Assessment Questions:

• Do you thrive in a remote work environment and have a reliable internet connection?
• Are you comfortable collaborating with cross-functional teams and adapting to new technologies?
• Do you have a strong passion for digital advertising and staying ahead of PPC trends?

ASSUMPTION: Landed values candidates who are self-motivated, results-driven, and comfortable working remotely with minimal supervision.

⚠️ Potential Challenges

• Managing multiple high-budget campaigns simultaneously may be challenging for less experienced candidates.
• Working remotely requires strong self-motivation and time management skills.
• Keeping up with Google Ads platform changes and best practices may be demanding.
• Candidates may face competition from other experienced Google Search Media Buyers.

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and a commitment to staying up-to-date with industry trends.

📈 Similar Roles Comparison

• This role is similar to a PPC Specialist or Search Engine Marketing (SEM) Specialist position, but with a focus on direct response campaigns and higher budgets.
• Compared to a Digital Marketing Manager, this role has a more narrow focus on Google Ads campaign management.
• Career progression may include advancing to a Senior Media Buyer or Marketing Manager role with more strategic responsibilities.

ASSUMPTION: Candidates should research similar roles and compare their responsibilities, required skills, and career growth opportunities to make an informed decision.

📝 Sample Projects

• Scaling a Google Ads campaign from $5,000 to $10,000 monthly spend while maintaining or improving ROI.
• Optimizing ad copy and landing pages to increase conversion rates by 20% or more.
• Implementing advanced bidding strategies and audience targeting to drive high-quality leads.

ASSUMPTION: These sample projects demonstrate the types of challenges and opportunities candidates may face in this role. Successful candidates will be able to provide similar examples from their past experiences.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most significant challenges facing the company in the next 12 months, and how can this role contribute to addressing them?
• How does Landed support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What is the company's approach to work-life balance, and how is that supported in this role?

ASSUMPTION: Asking thoughtful questions demonstrates a candidate's interest in the role and helps them make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your Google Ads campaign management experience and optimization strategies.
• Prepare examples of successful ad copy and landing page optimizations for the interview.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.