Graduate Assistant - Marketing - AY 25-26

📌 Core Information

🔹 Job Title: Graduate Assistant - Marketing - AY 25-26

🔹 Company: Franklin Pierce University

🔹 Location: Rindge, New Hampshire, United States

🔹 Job Type: Part-time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting with in-house design needs and social media management
• Preserving the University's visual identity through design implementation
• Supporting department administrative tasks and project requests
• Collaborating with staff, faculty, and vendors to ensure project success

ASSUMPTION: This role requires a strong balance of creative and organizational skills, with a focus on maintaining the University's brand identity across various platforms.

📋 Key Responsibilities

✅ Contribute to the University's visual identity and messaging through the conception and creation of multifaceted materials and collateral, including print and digital pieces.

✅ Work with staff and faculty from throughout the University to assist with project and material requests, guiding them to the marketing request form on the Intranet and other resources.

✅ Maintain follow-up communication on projects in process.

✅ Monitor and respond to requested projects submitted through email, web-based project management (Asana).

✅ Communicate with and maintain professional contacts with various print vendors to facilitate print quoting, proofing as needed. Contribute to the development of quotes and proof collateral, as requested.

✅ Maintain physical document library and records including materials order list.

✅ Assess marketing analytics from various campaigns, as needed, in support of the Director.

ASSUMPTION: This role involves a mix of creative tasks, administrative duties, and data analysis, requiring the ability to multitask and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field. Must present a design portfolio for review.

Experience: Minimum of two years of graphic design experience (may be in a classroom setting).

Required Skills:

• Graphic design and production skills
• Adaptability to integrate new developments in design
• Working knowledge of graphic design techniques, design trends, and media
• Ability to balance priorities and accomplish assigned tasks
• Good time management and organizational skills
• Proficiency in design software (InDesign, Illustrator, Photoshop)
• Strong conceptual, creative skills, and the ability to communicate ideas effectively
• Ability to maintain professionalism when dealing with faculty, staff, students, and outside vendors

Preferred Skills:

• Photography, social media, and web design skills
• Knowledge of prepress technologies and print production processes

ASSUMPTION: Candidates should have a strong portfolio showcasing their design skills and be comfortable working in a fast-paced, collaborative environment.

💰 Compensation & Benefits

Salary Range: $15,000 - $18,000 per academic year (part-time). This is an estimate based on similar part-time marketing roles in the higher education sector.

Benefits:

• Tuition waiver for graduate courses
• Health insurance (part-time employees may be eligible)
• Retirement plan (part-time employees may be eligible)

Working Hours: Approximately 20 hours per week during the academic year, with flexible scheduling.

ASSUMPTION: The salary range is an estimate and may vary based on the candidate's qualifications and experience. Benefits are subject to change and may be dependent on the number of hours worked.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education

Company Size: Small (approximately 2,500 students)

Founded: 1962

Company Description:

• Franklin Pierce University empowers students to achieve academic excellence and lead meaningful, successful lives through a strong foundation in liberal education.
• The University offers majors and programs that develop essential, professional skills and promote close connections between students, faculty members, and staff.
• Franklin Pierce encompasses a far-reaching geographic and virtual network, educating a diverse population of residential undergraduates, online learners, and full-time graduate students through its main campus in Rindge, NH, and online and graduate centers in Manchester, Lebanon, NH, and Goodyear, AZ.

Company Specialties:

• Liberal Arts Education
• Graduate Programs
• Online Learning
• Athletics

Company Website: http://franklinpierce.edu

ASSUMPTION: Franklin Pierce University is a small, close-knit institution that values personal connections and student success. The University's focus on liberal education allows for a diverse range of academic offerings and a strong emphasis on student development.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing professional

Reporting Structure: The Graduate Assistant will report directly to the Director of Marketing and Communication.

Work Arrangement: This is a part-time, on-site position with flexible scheduling. The Graduate Assistant will work approximately 20 hours per week during the academic year.

Growth Opportunities:

• Gain experience working in a marketing and communication department within a higher education setting.
• Develop skills in social media management, data analysis, and project management.
• Potential for full-time employment or advancement within the University after graduation.

ASSUMPTION: This role offers an excellent opportunity for a recent graduate to gain valuable experience in marketing and communication, while also pursuing their graduate degree.

🌍 Location & Work Environment

Office Type: On-site, with a flexible work arrangement that may include remote work during certain periods.

Office Location(s): Rindge, New Hampshire

Geographic Context:

• Rindge is a small town located in southwestern New Hampshire, with a population of approximately 2,500 residents.
• The area offers a mix of rural and suburban living, with easy access to outdoor recreation and cultural attractions in nearby cities like Manchester and Concord.
• Rindge is located approximately 70 miles from Boston, MA, and 120 miles from Portland, ME.

Work Schedule: The Graduate Assistant will work approximately 20 hours per week during the academic year, with flexible scheduling to accommodate the University's academic calendar.

ASSUMPTION: The work environment at Franklin Pierce University is collaborative and supportive, with a strong emphasis on student success and personal growth.

💼 Interview & Application Insights

Typical Process:

• Submit application through the provided link.
• Phone or video screen with the Director of Marketing and Communication.
• On-campus interview with the Director and other members of the Marketing and Communication team.
• Final decision and offer.

Key Assessment Areas:

• Design skills and portfolio
• Communication and interpersonal skills
• Organizational skills and time management
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your design skills and relevant experience.
• Include a link to your design portfolio in your application.
• Prepare examples of your work that demonstrate your ability to create visually appealing and on-brand materials.
• Be prepared to discuss your design process and the thought behind your creative decisions.

ATS Keywords: Graphic Design, Social Media Management, Marketing, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Project Management, Higher Education

ASSUMPTION: The application process for this role may be competitive, and candidates should be prepared to demonstrate their skills and experience through a strong portfolio and well-crafted application materials.

🛠️ Tools & Technologies

• Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Asana (project management)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter)

ASSUMPTION: The Graduate Assistant will be expected to learn and utilize new tools and technologies as needed to complete their assigned tasks.

👔 Cultural Fit Considerations

Company Values:

• Student-centered
• Inclusive
• Collaborative
• Innovative
• Committed to excellence

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Detail-oriented and organized
• Creative and innovative

Self-Assessment Questions:

• How do you incorporate Franklin Pierce University's values into your daily work?
• Describe a time when you had to manage multiple projects and priorities. How did you ensure that each project was completed successfully?
• How do you approach learning new design tools or techniques? Can you provide an example from your past experiences?

ASSUMPTION: Franklin Pierce University values candidates who are passionate about student success, collaborative, and committed to maintaining the University's brand identity.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with a diverse range of stakeholders, including faculty, staff, students, and outside vendors
• Maintaining a strong work-life balance while pursuing a graduate degree

ASSUMPTION: The Graduate Assistant should be prepared to manage their time effectively, prioritize tasks, and communicate clearly with stakeholders to ensure project success.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Graphic Designer position in a higher education setting, but with a focus on supporting the University's visual identity and managing project requests.
• Unlike other marketing roles, this position requires a strong balance of creative and administrative skills, as well as the ability to work collaboratively with a diverse range of stakeholders.
• Career progression in this role may include advancement to a full-time marketing or communication position within the University or a related organization.

ASSUMPTION: Candidates should research similar roles in higher education to better understand the unique aspects of this position and how it may differ from other marketing or graphic design roles.

📝 Sample Projects

• Designing promotional materials for University events, such as posters, flyers, and social media graphics
• Managing the University's social media accounts, including creating and scheduling posts, engaging with followers, and analyzing metrics
• Assisting with the production of the University's annual report or other marketing collateral

ASSUMPTION: The Graduate Assistant will have the opportunity to work on a variety of projects that showcase their design skills and contribute to the University's marketing and communication efforts.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role support the University's overall marketing and communication strategy?
• What opportunities are there for professional development and growth within the Marketing and Communication department?
• How does the University support work-life balance for graduate students in this role?
• Can you provide an example of a successful project or campaign that the Marketing and Communication team has worked on in the past?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the University's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your design skills and relevant experience.
• Include a link to your design portfolio in your application.
• Prepare examples of your work that demonstrate your ability to create visually appealing and on-brand materials.
• Follow up with the Director of Marketing and Communication one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.