I

Graduate Trainee - Marketing

Informa Group Plc.
Full-time
On-site
Vietnam
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Graduate Trainee - Marketing

πŸ”Ή Company: Informa Group Plc.

πŸ”Ή Location: Ho Chi Minh City, Vietnam

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Hands-on experience in event management
  • Collaboration with industry experts on high-profile exhibitions and conferences
  • Structured guidance and support from mentors
  • Rotation through different areas: Sales, Marketing, and Event Operations

ASSUMPTION: This role is ideal for recent graduates looking to kickstart their career in event management and gain valuable industry experience.

πŸ“‹ Key Responsibilities

βœ… Support sales team in generating leads and achieving sales targets

βœ… Assist in event marketing campaigns and create marketing collateral

βœ… Conduct market research and analyze campaign performance

βœ… Work on logistics planning and on-site event management

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to prioritize tasks effectively.

🎯 Required Qualifications

Education: Recent graduate (within the past 1 year) with a degree in event management, business administration, marketing, or a related field.

Experience: No prior experience required, as this is an entry-level role.

Required Skills:

  • Excellent communication and interpersonal skills
  • Highly organized and detail-oriented
  • Strong problem-solving skills
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
  • Familiarity with event management software is a plus

Preferred Skills:

  • Bilingual in Vietnamese and English

ASSUMPTION: While not explicitly stated, proficiency in both written and spoken Vietnamese and English is highly preferred for this role.

πŸ’° Compensation & Benefits

Salary Range: Industry standard for entry-level marketing roles in Ho Chi Minh City, Vietnam is approximately VND 8-12 million per month. However, Informa Group Plc. does not provide salary information for this role.

Benefits:

  • Structured guidance and mentorship program
  • Dynamic and inclusive workplace culture
  • Opportunities for career progression

Working Hours: Full-time position with standard office hours, Monday to Friday.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on individual performance and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, and event management.

Company Size: Informa Group Plc. is a large company with over 10,000 employees globally. This size offers numerous opportunities for growth and collaboration.

Founded: Informa Group Plc. was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business.

Company Description:

  • Informa champions specialists working in academic and business-to-business markets
  • Connects people with knowledge to help them learn more, know more, and do more
  • Headquartered in the UK and a member of the UK’s FTSE 100 group of public companies

Company Specialties:

  • Academic Publishing
  • Marketing Services
  • Data & Intelligence
  • Digital events
  • Exhibitions
  • Specialist content
  • Research
  • Consultancy
  • Digital services
  • Lead generation
  • B2B markets
  • Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa Group Plc. is a well-established company with a strong global presence, offering numerous opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates seeking to begin their career in event management.

Reporting Structure: The Graduate Trainee will report directly to their mentor and work closely with various teams in sales, marketing, and event operations.

Work Arrangement: This is an on-site role, requiring the trainee to work from the company's office in Ho Chi Minh City, Vietnam.

Growth Opportunities:

  • Structured guidance and mentorship program
  • Rotation through different areas of the business
  • Clear pathway for career progression

ASSUMPTION: This role offers excellent opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Informa Group Plc.'s office in Ho Chi Minh City is a modern, professional environment that fosters collaboration and innovation.

Office Location(s): 5 Howick Place, London, SW1P 1WG, GB

Geographic Context:

  • Ho Chi Minh City is the largest city in Vietnam and a major economic hub in Southeast Asia
  • The city offers a vibrant culture, rich history, and numerous entertainment options
  • Ho Chi Minh City has a tropical monsoon climate, with hot and humid weather year-round

Work Schedule: Standard office hours, Monday to Friday, with the possibility of occasional weekend work for events.

ASSUMPTION: The work environment at Informa Group Plc. is dynamic and inclusive, offering a supportive and collaborative atmosphere for professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager and mentor
  • Background check and offer

Key Assessment Areas:

  • Communication and interpersonal skills
  • Organizational skills and attention to detail
  • Problem-solving abilities
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your passion for the events industry and eagerness to learn
  • Prepare examples of your problem-solving skills and ability to work under pressure

ATS Keywords: Event Management, Sales Support, Lead Generation, Marketing Campaigns, Market Research, Logistics Planning, Communication Skills, Interpersonal Skills, Organizational Skills, Detail-Oriented, Problem-Solving, Microsoft Office Suite, Event Management Software, Written Vietnamese, Spoken Vietnamese, Written English, Spoken English

ASSUMPTION: Informa Group Plc. uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Event management software (specific tools may vary)

ASSUMPTION: Familiarity with Microsoft Office Suite and event management software is essential for this role, as they are commonly used tools in the events industry.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Connecting people with knowledge
  • Champions specialists working in academic and business-to-business markets
  • Fostering a dynamic and inclusive workplace culture

Work Style:

  • Collaborative and supportive environment
  • Opportunities for professional growth and development
  • Focus on delivering high-quality events and connecting people with knowledge

Self-Assessment Questions:

  • Do you have a strong passion for the events industry and a desire to build a career in event management?
  • Are you highly organized, detail-oriented, and able to prioritize tasks effectively?
  • Do you possess excellent communication and interpersonal skills, with the ability to interact confidently with internal teams, clients, and external stakeholders?

ASSUMPTION: Informa Group Plc. values candidates who are passionate about the events industry, highly organized, and effective communicators, as these qualities are essential for success in this role.

⚠️ Potential Challenges

  • Adapting to the fast-paced and dynamic nature of the events industry
  • Managing multiple responsibilities and priorities during rotations through different areas
  • Working under pressure and meeting tight deadlines
  • Navigating a large and diverse company with numerous opportunities and potential career paths

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to learn and adapt in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to entry-level marketing or event management positions in other companies, but offers a structured guidance and mentorship program, as well as rotations through different areas of the business
  • Informa Group Plc. is a large, well-established company with a strong global presence, offering numerous opportunities for professional growth and development
  • Career paths in event management can vary depending on the specific industry and company, but may include roles such as Event Coordinator, Event Manager, or Senior Event Manager

ASSUMPTION: While this role shares similarities with other entry-level marketing or event management positions, the structured guidance and mentorship program, as well as rotations through different areas of the business, set it apart and offer unique opportunities for professional growth and development.

πŸ“ Sample Projects

  • Supporting the sales team in generating leads and achieving sales targets for an upcoming exhibition
  • Assisting in the creation of marketing collateral for a conference, such as brochures, flyers, and social media content
  • Conducting market research and analyzing campaign performance for a series of webinars
  • Working on logistics planning and on-site event management for a trade show

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Graduate Trainee may encounter during their rotations through different areas of the business.

❓ Key Questions to Ask During Interview

  • Can you describe the typical day-to-day responsibilities of a Graduate Trainee in each rotation area?
  • How does the mentorship program support the professional growth and development of Graduate Trainees?
  • What opportunities exist for career progression within the company after completing the Graduate Trainee program?
  • How does Informa Group Plc. foster a dynamic and inclusive workplace culture?
  • What are the most challenging aspects of working in the events industry, and how can a Graduate Trainee overcome these challenges?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, mentorship program, career progression opportunities, company culture, and challenges of working in the events industry.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Informa Group Plc. careers page
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your problem-solving skills and ability to work under pressure
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.