Graphic Designer & Digital Content Specialist

📌 Core Information

🔹 Job Title: Graphic Designer & Digital Content Specialist

🔹 Company: WilkinGuttenplan, P.C.

🔹 Location: Remote (New Jersey, United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Leading and executing strategic, visually compelling design campaigns across digital and print mediums for marketing, recruiting, and firmwide initiatives.
• Collaborating with the marketing team to help practice groups develop creative strategies aligned with each industry’s unique needs and services.
• Managing and maintaining the firm’s website (WordPress), including content updates, backend changes, and SEO optimization.
• Designing and distributing external communications with consistency and clarity.
• Taking ownership of project timelines and deliverables, managing shifting priorities and urgent tasks while maintaining attention to detail.

ASSUMPTION: This role requires a strong balance of creative and project management skills, with a focus on delivering high-quality visual content that aligns with the firm's brand and marketing goals.

📋 Key Responsibilities

✅ Lead and execute strategic, visually compelling design campaigns across digital and print mediums for marketing, recruiting, and firmwide initiatives.

✅ Design and manage content for email blasts, advertisements, presentations, proposals, and promotional materials.

✅ Collaborate with the marketing team members to help practice groups develop creative strategies aligned with each industry’s unique needs and services.

✅ Manage and maintain the firm’s website (WordPress), including content updates, backend changes, and SEO optimization.

✅ Design and distribute external communications (alerts, articles, event materials, social media) with consistency and clarity.

✅ Take ownership of project timelines and deliverables—manage shifting priorities and urgent tasks while maintaining attention to detail.

✅ Edit and support podcast content, including branding, visual assets, and publishing logistics.

✅ Develop and format PowerPoint presentations and templates; provide art direction for headshots and internal campaigns.

✅ Serve as the primary point of contact for the firm’s external design agency, managing project intake, providing creative direction, ensuring brand consistency, and overseeing timely delivery of assets.

✅ Support the video production process from editing to final cut.

✅ Design and update visually consistent, on-brand proposal templates; experience with PandaDoc or similar tools is a plus, but not required.

ASSUMPTION: This role requires a high level of creativity, attention to detail, and strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.

Experience: 2+ years of experience in a design and/or digital marketing role.

Required Skills:

• Highly proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop), Canva, and Microsoft Office (especially PowerPoint and Excel).
• Strong knowledge of digital marketing, social media content strategy, SEO, and email marketing platforms (HubSpot experience strongly preferred).
• Working knowledge of HTML and backend website content management (WordPress).
• Strong collaborative skills with the ability to work effectively across teams, including non-design professionals such as accountants and subject-matter experts.
• Experience with video and podcast editing tools and social platforms.
• Excellent design sense with an eye for brand consistency, typography, layout, and detail.
• Strong writing, proofreading, and communication skills.
• Ability to manage multiple projects and prioritize effectively in a deadline-driven environment.
• A strategic mindset and curiosity to understand the industries we serve, tailoring design solutions to reflect our expertise and client needs.
• Positive attitude, adaptability, and a commitment to continuous improvement.

Preferred Skills:

• Experience with PandaDoc or similar tools.
• Fluency in additional languages.

ASSUMPTION: Given the firm's focus on various industries, candidates with experience in professional services or related fields may have an advantage in understanding the unique needs of each industry.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on experience level and industry standards for the New Jersey area)

Benefits:

• Generous PTO
• Medical
• Dental
• Vision
• 401(k) with Employer Match
• Summer Fridays
• Flexible Work Schedules

Working Hours: Full-time (40 hours per week) with flexible scheduling and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New Jersey area. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting

Company Size: 51-200 employees (Mid-sized firm)

Founded: 1983

Company Description:

• WilkinGuttenplan is a leading mid-sized accounting and advisory firm in New Jersey and New York City, serving a multitude of industries.
• The firm offers a unique culture that emphasizes work-life balance and values employee growth and success.
• WilkinGuttenplan is an independent member of the BDO Alliance USA.

Company Specialties:

• Audit
• Accounting
• Tax
• Consulting
• Estate & Trust
• Attest Services
• Business Valuations
• Peer Review
• Closely-Held Businesses
• Healthcare Professionals & Practices
• Real Estate
• Community Associations
• Sports & Entertainment
• International Tax
• Professional Services

Company Website: wgcpas.com

ASSUMPTION: WilkinGuttenplan's diverse range of services and industries served provide ample opportunities for the Graphic Designer & Digital Content Specialist to showcase their skills and contribute to various marketing initiatives.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Director and collaborates with various teams, including practice groups and subject-matter experts.

Work Arrangement: Remote (Telecommute) with flexible scheduling options

Growth Opportunities:

• Potential career progression into senior design or management roles within the marketing department.
• Opportunities to work on diverse projects and gain experience in various industries.
• Access to the firm's coaching program for professional development and career growth.

ASSUMPTION: This role offers a unique opportunity for a creative professional to grow within a mid-sized firm, working on a wide range of projects and collaborating with diverse teams.

🌍 Location & Work Environment

Office Type: Remote (Telecommute) with occasional on-site meetings or events

Office Location(s): East Brunswick, NJ, and New York, NY

Geographic Context:

• New Jersey and New York City offer a diverse range of cultural, recreational, and professional opportunities.
• The East Brunswick office is located near major highways and public transportation, with ample parking available.
• The New York City office is conveniently located in Midtown Manhattan, close to various attractions and transportation options.

Work Schedule: Full-time (40 hours per week) with flexible scheduling and remote work options

ASSUMPTION: The remote work arrangement and flexible scheduling options provide a good work-life balance for employees, allowing them to manage their personal and professional responsibilities effectively.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit.
• Portfolio review and design challenge to evaluate creative skills and problem-solving abilities.
• Final interview with the Marketing Director and/or other team members to discuss the role, team dynamics, and career growth opportunities.

Key Assessment Areas:

• Creative problem-solving and design skills
• Project management and organizational skills
• Communication and collaboration skills
• Understanding of the firm's brand and marketing goals

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare a portfolio showcasing your design work, with a focus on projects that demonstrate your ability to create visually compelling content for various mediums and industries.
• Be ready to discuss your design process, creative choices, and how you approach project management and collaboration.
• Research the firm's brand, values, and marketing initiatives to show your enthusiasm and understanding of the role.

ATS Keywords: Graphic Design, Digital Marketing, Adobe Creative Suite, Canva, Microsoft Office, SEO, Email Marketing, HTML, WordPress, Video Editing, Podcast Editing, Brand Consistency, Communication Skills, Project Management, Collaboration, Strategic Mindset

ASSUMPTION: WilkinGuttenplan's hiring process is designed to assess candidates' creative, technical, and interpersonal skills, as well as their cultural fit within the organization.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, InDesign, Photoshop)
• Canva
• Microsoft Office (PowerPoint, Excel)
• WordPress
• HubSpot (or similar email marketing platforms)
• Video and podcast editing tools (e.g., Adobe Premiere Pro, Audacity)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard design, marketing, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Respect
• Collaboration
• Innovation
• Work-Life Balance

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and detail-oriented
• Adaptable and responsive to changing priorities

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working with diverse teams?
• Are you comfortable managing multiple projects and prioritizing tasks in a deadline-driven environment?
• Do you have a strong sense of brand consistency and attention to detail?
• Are you committed to continuous learning and professional development?

ASSUMPTION: WilkinGuttenplan values employees who embody their core values and work style, fostering a positive and productive work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, deadline-driven environment.
• Balancing creative and project management responsibilities.
• Adapting to the unique needs and preferences of various industries and practice groups.
• Occasional on-site meetings or events may require travel to East Brunswick, NJ, or New York, NY.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional in-house marketing roles, this position requires a strong balance of creative and project management skills.
• Working in an accounting firm offers unique opportunities to collaborate with various industries and practice groups, providing diverse project experiences.
• Career progression in this role may lead to senior design or management positions within the marketing department or related fields.

ASSUMPTION: This role offers a unique blend of creative and project management responsibilities, with ample opportunities for professional growth and development within the firm.

📝 Sample Projects

• Developing a visually compelling marketing campaign for a new service line, including digital and print materials, email blasts, and social media content.
• Managing the firm's website (WordPress) and creating on-brand, SEO-optimized content for various practice groups and industries.
• Designing and distributing external communications, such as client alerts, articles, and event materials, with consistent branding and clear messaging.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, showcasing the candidate's ability to create visually compelling content and manage projects effectively.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
• How does the firm support the professional development and growth of its employees, particularly within the marketing department?
• What are the most challenging aspects of working in an accounting firm, and how can this role help address or mitigate those challenges?
• How does the firm measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing with other departments or practice groups within the firm?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in and understanding of the role, as well as their commitment to professional growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your creative, technical, and interpersonal skills.
• Prepare a portfolio showcasing your design work, with a focus on projects that demonstrate your ability to create visually compelling content for various mediums and industries.
• Be ready to discuss your design process, creative choices, and how you approach project management and collaboration during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.