Graphic Designer – Digital Marketing

📌 Core Information

🔹 Job Title: Graphic Designer – Digital Marketing

🔹 Company: Indian Institute of Management Bangalore (IIMB)

🔹 Location: Bangalore, India

🔹 Job Type: Full time

🔹 Category: Education Management

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating visually compelling designs for digital marketing materials
• Collaborating with marketing teams to align designs with campaign objectives
• Analyzing design performance and making data-driven improvements
• Working with various digital platforms including social media, websites, email campaigns, and digital ads

ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and the ability to work efficiently with marketing teams.

📋 Key Responsibilities

✅ Ideate and deliver high-impact and high-quality creative brand solutions with an astute understanding and adherence of brand specifications/guidelines.

✅ Create visually engaging graphics for digital marketing materials, including social media posts, banner ads, email newsletters, website assets, infographics, and more.

✅ Collaborate with marketing teams efficiently to understand campaign objectives and design briefs. Create designs that align with IIMB’s marketing goals and wider business objectives.

✅ Develop and execute digital design concepts that represent the brand's visual identity across all platforms.

✅ Optimize designs for different digital formats, ensuring they are optimized for mobile and desktop views.

✅ Stay updated on design trends and digital marketing best practices to bring fresh, innovative ideas to campaigns.

✅ Work closely with content creators and video editors to ensure that design elements complement written content, enhancing the overall marketing message.

✅ Maintain consistency in design across all digital touchpoints, ensuring the brand’s voice and aesthetic is reflected accurately.

✅ Create responsive and adaptive designs for various screen sizes, especially for social media platforms and display adverts.

✅ Prepare final design files for digital publication and assist in the production process. Accordingly, prioritize deadlines and effectively manage multiple creative projects parallelly.

✅ Analyze design performance and make data-driven improvements to designs, based on engagement metrics, conversion rates, and recommendations from internal stakeholders.

ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work effectively under tight deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in graphic design/arts/fine arts

Experience: Minimum of 2 years of experience working with marketing automation platforms

Required Skills:

• Proven experience as a Graphic Designer in digital marketing, with a portfolio demonstrating your creative skills.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) or other graphic design tools.
• Solid understanding of design principles, typography, color theory, and layout design for digital media.
• Strong understanding of digital marketing concepts and strategies, including social media, email marketing, and paid media.
• Ability to work on multiple projects simultaneously while meeting deadlines.
• Excellent communication skills and attention to detail.

Preferred Skills:

• Experience with web design principles, and familiarity with HTML/CSS
• Knowledge of UX/UI design principles
• Basic understanding of SEO best practices for image optimization
• Knowledge of motion graphics or video editing tools

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the industry.

💰 Compensation & Benefits

Salary Range: INR 4,00,000 - 8,00,000 per annum (Estimated based on industry standards for a mid-level graphic designer in Bangalore)

Benefits:

• Medical insurance
• Retirement benefits
• On-site cafeteria

Working Hours: 40 hours per week, with flexibility for project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level graphic designer in Bangalore. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Education Management. IIMB is a leading graduate school of management in Asia, offering a wide range of executive programs and research activities.

Company Size: IIMB has 51-200 employees, providing a mid-sized work environment with ample opportunities for collaboration and growth.

Founded: 1973. IIMB was established as an autonomous institution under the Indian Institutes of Management Act, 2017.

Company Description:

• IIMB is a public business school located in Bangalore, Karnataka, India.
• It provides an idyllic environment to engage in management studies, academics, and learning.
• IIMB offers a wide range of executive programs, including postgraduate programs, executive education, and custom programs.

Company Specialties:

• Executive Management Studies

Company Website: http://www.iimb.ernet.in/

ASSUMPTION: IIMB's focus on executive education and management studies makes it an ideal place for a graphic designer looking to work in the education sector and gain experience in digital marketing for academic institutions.

📊 Role Analysis

Career Level: Mid-level. This role offers an opportunity for a graphic designer with 2-5 years of experience to grow within the digital marketing team and contribute significantly to IIMB's brand presence.

Reporting Structure: The Graphic Designer will report directly to the Digital Marketing Manager and collaborate with various marketing teams, content creators, and video editors.

Work Arrangement: On-site, with flexibility for remote work based on project requirements and team collaboration.

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior role within the digital marketing team.
• Opportunity to work on diverse projects and gain experience in various aspects of digital marketing.
• Possibility to collaborate with international faculty and participants, expanding professional networks.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given IIMB's focus on executive education and its commitment to fostering a collaborative work environment.

🌍 Location & Work Environment

Office Type: On-site, with a modern and well-equipped workspace designed to facilitate collaboration and creativity.

Office Location(s): Bangalore, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its pleasant climate, vibrant culture, and thriving tech industry.
• The city offers a mix of traditional and modern amenities, making it an attractive place to live and work.
• IIMB's campus is located in the southern part of Bangalore, providing easy access to residential areas, shopping centers, and entertainment options.

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Flexible hours may be required based on project deadlines.

ASSUMPTION: Bangalore's pleasant climate and vibrant culture make it an attractive location for professionals, while IIMB's campus provides a modern and well-equipped workspace designed to facilitate collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• On-site or virtual interview with the Digital Marketing Manager and other team members
• Portfolio review and creative challenge (if applicable)
• Final decision and offer extension

Key Assessment Areas:

• Creativity and design skills
• Understanding of digital marketing principles and trends
• Communication skills and ability to work effectively with marketing teams
• Problem-solving skills and ability to work under tight deadlines

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Include a portfolio of your best work, showcasing your creativity and versatility as a graphic designer
• Prepare for the interview by researching IIMB's brand guidelines and digital marketing strategies
• Be ready to discuss your design process, inspiration, and how you approach creative challenges

ATS Keywords: Graphic Designer, Digital Marketing, Adobe Creative Suite, Brand Guidelines, Marketing Automation, Social Media, Email Marketing, Paid Media, HTML, CSS, Typography, Color Theory, Layout Design, UX/UI Design, Motion Graphics, Video Editing, SEO

ASSUMPTION: IIMB's application process is likely to be competitive, with a focus on assessing creativity, communication skills, and cultural fit. Applicants should tailor their application materials and prepare thoroughly for the interview to increase their chances of success.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
• HTML and CSS for web design
• Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)

ASSUMPTION: While not explicitly stated, proficiency in the Adobe Creative Suite and familiarity with HTML and CSS are likely required for this role, given the nature of the work and the industry.

👔 Cultural Fit Considerations

Company Values:

• Excellence in education and research
• Collaboration and teamwork
• Integrity and ethical conduct
• Diversity and inclusivity

Work Style:

• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Results-driven and committed to delivering high-quality work
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with IIMB's commitment to excellence in education and research?
• Are you comfortable working in a collaborative and team-oriented environment?
• Do you have a strong work ethic and a commitment to delivering high-quality work?

ASSUMPTION: IIMB values excellence, collaboration, and integrity, making it an ideal place for a graphic designer who is committed to delivering high-quality work and thrives in a collaborative environment.

⚠️ Potential Challenges

• Meeting tight deadlines and managing multiple projects simultaneously
• Keeping up with design trends and digital marketing best practices
• Working effectively with various marketing teams and stakeholders
• Adapting to changes in project scope and priorities

ASSUMPTION: This role may present challenges in terms of managing multiple projects, keeping up with industry trends, and working effectively with various teams. However, these challenges can also provide opportunities for growth and learning.

📈 Similar Roles Comparison

• Compared to other graphic designer roles in digital marketing, this position offers a unique opportunity to work in the education sector and gain experience in academic institution branding.
• IIMB's focus on executive education and management studies makes it an ideal place for a graphic designer looking to work in the education sector and gain experience in digital marketing for academic institutions.
• This role offers significant growth opportunities for the right candidate, given IIMB's commitment to fostering a collaborative work environment and its focus on executive education.

ASSUMPTION: While this role shares similarities with other graphic designer positions in digital marketing, its unique focus on the education sector and academic institution branding sets it apart. Applicants should consider their long-term career goals and whether this role aligns with their interests and values.

📝 Sample Projects

• Designing a series of social media graphics to promote an upcoming executive program
• Creating a visually engaging email newsletter template to showcase IIMB's latest research and faculty achievements
• Developing a responsive website design for a new executive program, ensuring it is optimized for mobile and desktop views

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of work they might be expected to perform in this role. However, the specific projects assigned may vary based on the candidate's skills, experience, and the team's needs.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall digital marketing strategy for IIMB?
• What opportunities are there for professional development and growth within the digital marketing team?
• How does IIMB support work-life balance for its employees?
• What is the team structure and dynamic within the digital marketing department?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the team, and the company culture. Asking thoughtful questions during the interview demonstrates your interest in the position and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Include a portfolio of your best work, showcasing your creativity and versatility as a graphic designer
• Prepare for the interview by researching IIMB's brand guidelines and digital marketing strategies
• Follow up with the hiring manager within 3-5 business days after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.