Graphic Designer - Growth Marketing

📌 Core Information

🔹 Job Title: Graphic Designer - Growth Marketing

🔹 Company: Huckberry

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Design

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with relocation support

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the Growth Marketing team to design high-performing visual assets for paid social, affiliate, and email channels
• Creating captivating and platform-specific content, including static and dynamic ads, performance-first ad landing pages, and affiliate creative
• Driving customer growth, loyalty, and engagement by fueling Huckberry's paid social and growth marketing efforts
• Flexing into creative requests for other channels, such as email marketing, e-commerce, and social media
• Maintaining brand guidelines and staying up-to-date with design trends and best practices

ASSUMPTION: This role requires a strong understanding of growth marketing concepts and how design impacts KPIs such as click-through rates, conversion rates, and engagement metrics.

📋 Key Responsibilities

✅ Design and execute high-quality visual assets for Growth Marketing, including:

• Paid social: Static and dynamic ads, performance-first ad landing pages, and affiliate creative
• Email marketing: Visually rich emails featuring curated products and stories, and promotional graphics
• E-commerce: Compelling campaign assets utilizing product imagery, lifestyle photography, and type for website banners, landing pages, and other placements
• Social media: Posts, stories, and carousels that resonate with the audience and drive community interaction

✅ Maintain and adhere to Huckberry's brand guidelines across all channels

✅ Collaborate closely with marketing managers, Creative Directors, Art Directors, photographers, and other stakeholders to understand project objectives, target audience, and brand messaging, translating them into effective visual solutions

✅ Manage multiple tasks simultaneously, ensuring timely delivery of high-quality assets and adherence to deadlines in a fast-paced environment

✅ Stay up-to-date with the latest design trends, technologies, and best practices, particularly within the outdoor, lifestyle, and e-commerce spaces

✅ Ensure all designs are optimized for their intended platform (e.g., responsive design for web and email)

✅ Maintain organized design files and asset libraries

ASSUMPTION: This role requires strong organizational and project management skills, as well as the ability to work independently and collaboratively within a fast-paced team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, or equivalent

Experience: 3-5 years of professional graphic design experience, with a strong online portfolio showcasing a diverse range of digital projects, ideally within the e-commerce, lifestyle, menswear, or outdoor/active industries

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator)
• Experience with Figma for design, collaboration, and managing design assets
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design concepts and collaborate across teams
• Strong organizational and project management skills with the ability to prioritize, manage multiple projects simultaneously, and meet deadlines
• Attention to detail and a keen eye for aesthetics, typography, and visual storytelling that aligns with the Huckberry brand
• Familiarity with growth marketing concepts and best practices
• Proven experience designing for various digital channels, including email marketing, social—both organic and paid, media, and e-comm

Preferred Skills:

• Experience with motion graphics or video editing (Adobe After Effects or similar)
• Basic understanding of HTML and CSS as it relates to email and web design
• Familiarity with project management tools such as AirTable
• Experience with print design

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Graphic Designer with 3-5 years of experience in Austin, TX)

Benefits:

• Medical, Dental, Vision benefits
• 401(k) and employer match
• WFH flexibility
• Annual shopping credits
• Paid Sabbatical leave at 4 years
• Summer Fridays
• Mental health resources
• Paid Parental Leave
• Paid Time Off & Paid Sick Leave
• Volunteer Time Off
• Generous employee discount

Working Hours: Full-time, 40 hours per week, with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Graphic Designer with the required experience level in Austin, TX. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically focused on men's lifestyle and outdoor gear

Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration

Founded: 2011, with a history of innovating in the men's retail space and building a strong brand community

Company Description:

• Huckberry is a one-stop men's shop that combines a lifestyle retailer and media brand, offering a curated selection of emerging and heritage brands to inspire and equip a more active, adventurous, and stylish lifestyle
• Their unique business model combines retail, media, and community, pioneering a new lifestyle category called Everyday Adventure
• Huckberry is headquartered in Austin, TX, with additional offices in San Francisco, CA, and Columbus, OH

Company Specialties:

• Curated men's lifestyle and outdoor gear products
• Storytelling and content creation
• Growth marketing and community building

Company Website: Huckberry.com

ASSUMPTION: Applicants should be passionate about the Huckberry brand, its values, and the lifestyle it represents to thrive in this role.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the creative team and the company as a whole

Reporting Structure: This role reports directly to the Creative Director and collaborates closely with the Growth Marketing team, as well as other creative team members and stakeholders

Work Arrangement: Hybrid, with on-site work required at the Austin headquarters and relocation support provided for remote hires

Growth Opportunities:

• Expanding creative skills and expertise within the design team and across other departments
• Taking on more responsibilities and leadership roles as the team and company grow
• Potential career progression into senior design roles, creative management, or other related positions

ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of on-site and remote work

Office Location(s): 220 Industrial Blvd, Austin, Texas 78745, US

Geographic Context:

• Austin, TX is known for its vibrant music and arts scene, outdoor activities, and tech industry
• The cost of living in Austin is relatively affordable compared to other major US cities
• Austin's central location in the US makes it an ideal hub for travel and exploration

Work Schedule: Full-time, 40 hours per week, with flexible work arrangements and the potential for remote work

ASSUMPTION: Applicants should be comfortable with a hybrid work arrangement and be prepared to commute to the Austin office as needed.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• Design challenge or portfolio review with the Creative Director
• Final interview with the Creative Director and/or other team members
• Background check and offer extension

Key Assessment Areas:

• Design skills and portfolio quality
• Understanding of growth marketing concepts and how design impacts KPIs
• Communication and collaboration skills
• Cultural fit and alignment with Huckberry's values

Application Tips:

• Tailor your resume and portfolio to highlight relevant skills and experiences for this role
• Demonstrate your understanding of growth marketing and how design can drive results
• Showcase your ability to work collaboratively and manage multiple projects simultaneously
• Prepare questions that demonstrate your interest in the role and the company

ATS Keywords: Graphic Design, Visual Communication, Adobe Creative Suite, Figma, Growth Marketing, Email Marketing, Social Media, E-commerce, Project Management, Collaboration, Attention to Detail, Typography, Visual Storytelling, Creativity, Communication, Organizational Skills

ASSUMPTION: Applicants should focus on demonstrating their design skills, understanding of growth marketing, and ability to work collaboratively in their application materials and interviews.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator)
• Figma
• AirTable (for project management, if applicable)
• Adobe After Effects (for motion graphics, if applicable)

ASSUMPTION: Applicants should be proficient in the required tools and technologies, with a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Curiosity and a passion for discovery
• Authenticity and integrity
• Community and collaboration

Work Style:

• Creative and innovative
• Data-driven and results-oriented
• Collaborative and team-focused

Self-Assessment Questions:

• How do you stay curious and passionate about discovery in your daily work?
• Can you provide an example of a time when you demonstrated authenticity and integrity in a professional setting?
• How do you approach collaboration and teamwork, particularly in a fast-paced environment?

ASSUMPTION: Applicants should be prepared to demonstrate their alignment with Huckberry's values and work style in their application materials and interviews.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines in a fast-paced environment
• Adapting to the unique business model and culture of a mid-sized retail and media company
• Relocating to Austin, TX, if not already based in the area
• Balancing the need for creativity and innovation with the requirement to adhere to brand guidelines

ASSUMPTION: Applicants should be prepared to address these potential challenges in their application materials and interviews, demonstrating their ability to thrive in a dynamic and demanding work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on growth marketing and paid social within the men's lifestyle and outdoor gear retail space
• Compared to traditional graphic design roles, this position requires a stronger understanding of growth marketing concepts and how design impacts KPIs
• Career progression in this role could lead to senior design roles, creative management, or other related positions within Huckberry or the broader retail and media industry

ASSUMPTION: Applicants should research similar roles and industries to better understand the unique aspects of this position and how it fits into their long-term career goals.

📝 Sample Projects

• Designing a series of dynamic ads for a paid social campaign promoting a new line of outdoor gear
• Creating visually rich emails featuring curated products and stories to drive engagement and conversions for an email marketing campaign
• Developing a set of brand guidelines for a new e-commerce platform, ensuring consistency and optimization across various digital channels

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them in their application materials and interviews.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and collaboration process between the Growth Marketing team and the creative team?
• How does Huckberry measure the success of its growth marketing campaigns, and how does design factor into those metrics?
• What opportunities are there for professional growth and development within the creative team and the company as a whole?
• How does Huckberry support work-life balance and employee well-being, particularly in a fast-paced and demanding role like this one?
• What are the most rewarding and challenging aspects of working in a hybrid environment, and how does Huckberry support its employees in navigating that dynamic?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their interest in the role and the company, as well as their understanding of the unique aspects of this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your relevant skills and experiences for this role, with a focus on your understanding of growth marketing and how design can drive results
• Prepare a cover letter that demonstrates your passion for the Huckberry brand, its values, and the lifestyle it represents, as well as your alignment with the company's work style and cultural fit
• If applicable, prepare examples of your work that showcase your ability to design for various digital channels and manage multiple projects simultaneously
• Follow up with the Huckberry HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.