Graphic Designer (Social Media)

📌 Core Information

🔹 Job Title: Graphic Designer (Social Media)

🔹 Company: Trusted Media Brands

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: Full-Time

🔹 Category: Design

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (aligned with U.S. time zones)

🚀 Job Overview

Key aspects of this role include:

• Creating high-volume daily social graphics using brand-approved templates
• Collaborating with senior team members to develop new design systems and templates
• Contributing to original creative ideas for social campaigns around editorial features, seasonal events, and brand initiatives
• Working in a fast-paced, high-volume environment while maintaining accuracy and creativity
• Staying current on social media and design trends to inspire fresh, relevant visual ideas

ASSUMPTION: This role requires a strong understanding of social media platforms and how design can maximize engagement. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with a team to bring ideas to life.

📋 Key Responsibilities

✅ Template-Based Design Execution: Create daily social graphics using pre-established templates across multiple brands and formats (Instagram, Facebook, TikTok, etc.).

✅ Template Development: Work with the Sr. Graphic Designer and Sr. Art Director to build and iterate new design systems and templates for use in daily and tentpole content.

✅ Tentpole Campaign Support: Contribute to original creative ideas for social campaigns around editorial features, seasonal events, and brand initiatives.

✅ Creative Iteration: Apply feedback and performance learnings to improve designs and maintain brand relevance across platforms.

✅ File Management: Maintain organized design files and templates for team use and scalability.

✅ Trend Awareness: Stay current on social media and design trends to inspire fresh, relevant visual ideas.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in graphic design or similar experience, specializing in visual assets for digital platforms.

Experience: 2-3 years of experience designing graphics for social media or digital platforms.

Required Skills:

• Fluency in Adobe Creative Suite (especially Photoshop, Illustrator, InDesign)
• Experience designing across formats including Instagram Stories, carousels, Reels covers, Pinterest Pins, Facebook banners, etc.
• Ability to thrive in a high-volume, fast-paced environment while maintaining accuracy and creativity
• Experience working remotely and collaborating across time zones
• Strong organizational skills and an eye for visual consistency across assets

Preferred Skills:

• Basic motion graphics or animated GIF skills
• Proficiency in Figma, Canva, or Adobe Express

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's global presence.

💰 Compensation & Benefits

Salary Range: INR 5,00,000 - 7,00,000 per annum (Estimated based on industry standards for a mid-level graphic designer in Gurgaon, India)

Benefits:

• Comprehensive Time Off Policies
• Maternity and Paternity Time Off
• Health Insurance & Wellness Benefits
• Access to Mental Health Reimbursement
• Annual Sport Reimbursement
• Home Office Reimbursement

Working Hours: Evening shift (aligned with U.S. business hours, Eastern Time preferred)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level graphic designer in Gurgaon, India. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production

Company Size: 501-1,000 employees (Large company with established processes and a clear brand identity)

Founded: 1922 (Well-established company with a long history in the media industry)

Company Description:

• Trusted Media Brands is a community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web, and print.
• The company's portfolio of brands includes FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, all powered by content that's inspired and created by fans.
• The company's mission is to spark curiosity, fuel laughter, and inspire people to live big, full, fantastic lives.

Company Specialties:

• Content creation and distribution across multiple platforms
• Data-driven marketing solutions
• Award-winning licensing services

Company Website: http://www.tmbi.com

ASSUMPTION: Trusted Media Brands is a well-established company with a strong brand presence and a clear focus on community-driven entertainment. The company's large size and extensive portfolio of brands suggest a high level of organization and a well-defined brand identity.

📊 Role Analysis

Career Level: Mid-level (Requires 2-3 years of experience in graphic design, with a focus on social media and digital platforms)

Reporting Structure: This role reports directly to the Senior Graphic Designer and works closely with the Senior Art Director.

Work Arrangement: Remote (aligned with U.S. time zones, requiring evening work hours in India)

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Graphic Designer to take on more responsibilities and advance their career within the design team.
• The role's focus on trend awareness and creative iteration may also provide opportunities for the Graphic Designer to contribute to the development of new design systems and templates.

ASSUMPTION: This role offers opportunities for growth and development within the design team, as well as the potential to contribute to the company's overall brand identity and visual language.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the company's office in Gurgaon, India)

Office Location(s): Gurgaon, India

Geographic Context:

• Gurgaon is a major IT and commercial hub in the northern Indian state of Haryāna, located near the capital city of Delhi.
• The city is well-connected by road, rail, and air transportation, making it an attractive location for both local and international companies.
• Gurgaon offers a mix of urban and suburban living, with a range of housing options, amenities, and recreational facilities.

Work Schedule: Evening shift (aligned with U.S. business hours, Eastern Time preferred)

ASSUMPTION: The remote work arrangement for this role allows for a high degree of flexibility, as long as the Graphic Designer is available during U.S. business hours. The role's focus on collaboration and teamwork suggests a strong emphasis on communication and project management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Design challenge or portfolio review
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Portfolio quality and relevance to the role
• Design skills and technical proficiency
• Cultural fit and alignment with company values
• Communication and collaboration skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and portfolio to highlight your relevant skills and experience for this role.
• Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit.
• If applicable, include examples of your work that demonstrate your ability to create engaging social media graphics.
• Be prepared to discuss your design process and how you approach creative challenges.
• Research the company and its brands to show your understanding of the role and the company's mission.

ATS Keywords: Graphic Design, Social Media, Adobe Creative Suite, Template-Based Design, Trend Awareness, Collaboration, Creativity, Organization

ASSUMPTION: The application process for this role is likely to be competitive, given the company's size and reputation in the industry. Applicants should be prepared to demonstrate their skills and experience through a strong portfolio and a well-structured resume.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Figma, Canva, or Adobe Express (optional)
• Basic motion graphics or animated GIF skills (optional)

ASSUMPTION: The required tools and technologies for this role are well-established in the graphic design industry and are widely used by professionals in the field. The optional tools listed may be useful for candidates looking to expand their skillset or gain an edge in the application process.

👔 Cultural Fit Considerations

Company Values:

• Community-driven
• Inspiring
• Collaborative
• Adaptable
• Creative

Work Style:

• Fast-paced and high-volume
• Collaborative and team-oriented
• Focused on trend awareness and creative iteration
• Adaptable and able to work in a dynamic environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-volume work environment?
• Are you comfortable working remotely and collaborating across time zones?
• Do you have a strong understanding of social media platforms and how design can maximize engagement?
• Are you able to maintain accuracy and creativity under pressure?
• Do you have a keen eye for visual storytelling and a strong portfolio demonstrating clean, modern, social-first design work?

ASSUMPTION: The ideal candidate for this role will be highly organized, detail-oriented, and able to thrive in a fast-paced, high-volume work environment. They will also have a strong portfolio demonstrating their ability to create engaging social media graphics and a keen eye for visual storytelling.

⚠️ Potential Challenges

• The high-volume, fast-paced nature of the role may be challenging for candidates who prefer a more laid-back work environment.
• The remote work arrangement may present challenges for candidates who prefer an on-site office environment or struggle with self-motivation and time management.
• The role's focus on trend awareness and creative iteration may require candidates to stay current on rapidly evolving social media and design trends.
• The competitive nature of the application process may present challenges for candidates who are new to the job market or lack relevant experience.

ASSUMPTION: The potential challenges listed above are not insurmountable, but they may require candidates to carefully consider their skills, experience, and work preferences before applying for the role.

📈 Similar Roles Comparison

• This role differs from other graphic design roles in its focus on social media and the need to create high-volume, template-based designs.
• Industry-specific context: The role's focus on community-driven entertainment and the company's extensive portfolio of brands suggest a strong emphasis on engagement, relevance, and brand consistency across platforms.
• Career path comparison: This role may provide opportunities for growth and development within the design team, as well as the potential to contribute to the company's overall brand identity and visual language.

ASSUMPTION: This role offers a unique opportunity for graphic designers with a strong portfolio and a keen eye for visual storytelling to contribute to the company's mission of sparking curiosity, fueling laughter, and inspiring people to live big, full, fantastic lives.

📝 Sample Projects

• Creating a series of Instagram Stories templates for a brand launch campaign
• Designing a set of Pinterest Pins for a seasonal recipe collection
• Developing a consistent visual style for a brand's social media presence across multiple platforms

ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of tasks the Graphic Designer may be expected to perform in this role. The actual projects and responsibilities may vary depending on the company's needs and the Graphic Designer's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the design team?
• What are the most important qualities you're looking for in a candidate for this role?
• How does this role contribute to the company's overall brand identity and visual language?
• What are the most challenging aspects of this role, and how can a successful candidate overcome them?
• What opportunities are there for growth and development within the design team?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company, and the team they will be working with. Asking thoughtful questions during the interview process can also demonstrate the candidate's interest and engagement with the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your relevant skills and experience for this role.
• Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit.
• If applicable, include examples of your work that demonstrate your ability to create engaging social media graphics.
• Be prepared to discuss your design process and how you approach creative challenges.
• Research the company and its brands to show your understanding of the role and the company's mission.
• Follow up with the hiring manager one week after your interview to reiterate your interest in the role and ask about next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.