Graphic Designer. Social Media & Digital Marketing

📌 Core Information

🔹 Job Title: Graphic Designer. Social Media & Digital Marketing

🔹 Company: tarte cosmetics

🔹 Location: New York, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Designing visually engaging content for tarte's social media platforms, email campaigns, website, and digital marketing initiatives.
• Collaborating with Marketing, Social, and Creative teams to develop compelling visuals that drive engagement.
• Staying up-to-date with social media trends, design best practices, and emerging technologies.
• Organizing and maintaining digital design files and templates.
• Supporting the production of paid social acquisition videos by designing animated elements, overlays, and other creative assets.

ASSUMPTION: This role requires a strong understanding of digital design, social media trends, and a passion for beauty and fashion. The ideal candidate will be able to work in a fast-paced environment and manage multiple projects at once.

📋 Key Responsibilities

✅ Design engaging and on-brand social media content for platforms like Instagram, TikTok, Reddit, Pinterest, and Facebook.

✅ Assist in creating email graphics, website banners, and digital ads to support marketing campaigns.

✅ Support the production of paid social acquisition videos by designing animated elements, overlays, and other creative assets for performance marketing campaigns.

✅ Ensure brand consistency across all creative assets while staying innovative and trend-forward.

✅ Collaborate with the Marketing, Social, and Creative teams to develop compelling visuals that drive engagement.

✅ Edit and resize images, retouch product photos, and prepare assets for multiple digital platforms.

✅ Stay up to date with social media trends, design best practices, and emerging technologies.

✅ Organize and maintain digital design files and templates.

✅ Assist with additional creative projects, such as presentations and promotional materials.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design, Digital Design, Marketing, or a related field (preferred).

Experience: 1-2 years of experience in graphic design, social media design, or digital marketing (internship experience counts!).

Required Skills:

• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Experience designing for social media, email marketing, digital advertising, and paid social content.
• Basic knowledge of motion graphics, video editing (Premiere Pro or After Effects), and Canva or Figma.
• Understanding of typography, composition, and color theory in a digital space.
• Ability to work in a fast-paced environment and manage multiple projects at once.
• Passion for beauty, fashion, and digital marketing trends.

Preferred Skills:

• Experience with project management tools (e.g., Asana, Trello).
• Knowledge of SEO best practices for digital design.
• Fluency in additional languages (a plus).

ASSUMPTION: While a Bachelor's degree is preferred, tarte may consider candidates with relevant experience and a strong portfolio who do not meet the degree requirement.

💰 Compensation & Benefits

Salary Range: $64,350 - $65,000 (This is an AI-estimated range based on the provided salary range and industry standards for entry-level graphic designers in the New York area. The actual salary may vary based on factors such as skill level, relevant work experience, and education.)

Benefits:

• Medical, dental, vision, 401K plan, and access to health & wellness programs.
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time, and more.
• Makeup gratis, employee discount on tarte.com, team give back initiatives.
• Friendly, fun, creative, and collaborative work environment.

Working Hours: Full-time (40 hours per week). This role may require occasional work outside of standard business hours to meet project deadlines.

ASSUMPTION: The provided salary range is an estimate based on industry standards and may not reflect the actual salary offered by tarte cosmetics. Applicants should research industry-standard salary ranges for entry-level graphic designers in the New York area to better understand the potential compensation for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing. tarte cosmetics specializes in high-performance natural beauty products and is known for its cruelty-free formulations and commitment to using good-for-you ingredients.

Company Size: 51-200 employees. As a mid-sized company, tarte offers a collaborative work environment with opportunities for growth and cross-functional collaboration.

Founded: 2000. tarte was founded by Maureen Kelly with a mission to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise.

Company Description:

• tarte is the pioneer of high-performance naturals™ and one of the fastest-growing cosmetic companies in the U.S.
• The brand is committed to using naturally-derived ingredients and avoiding harmful chemicals like parabens, mineral oil, phthalates, and more.
• tarte offers a full assortment of award-winning, highly-pigmented, and long-wearing cosmetics, as well as skincare products.

Company Specialties:

• High-performance natural beauty products.
• Cruelty-free formulations.
• Commitment to using good-for-you ingredients.
• Innovative packaging and design.

Company Website: tartecosmetics.com

ASSUMPTION: tarte cosmetics is a well-established brand in the beauty industry with a strong commitment to using natural ingredients and avoiding harmful chemicals. The company's focus on innovation and high-quality products has contributed to its success and rapid growth.

📊 Role Analysis

Career Level: Entry-Level. This role is ideal for recent graduates or early-career graphic designers looking to gain experience in the beauty industry and digital marketing.

Reporting Structure: The Graphic Designer will report directly to the Creative Director and collaborate with various teams, including Marketing, Social Media, and Digital Marketing.

Work Arrangement: Remote (Telecommute). This role allows for a flexible work arrangement, enabling employees to work from home or a remote location.

Growth Opportunities:

• As tarte continues to grow, there may be opportunities for the Graphic Designer to take on additional responsibilities or move into a more senior role within the creative team.
• The company's commitment to professional development may provide opportunities for the Graphic Designer to learn new skills and advance their career.
• Collaborating with various teams may expose the Graphic Designer to new aspects of the business and open up career paths in other areas of the company.

ASSUMPTION: tarte cosmetics offers a dynamic work environment with opportunities for growth and development. The company's commitment to innovation and high-quality products may provide unique challenges and learning experiences for the Graphic Designer.

🌍 Location & Work Environment

Office Type: Remote. This role does not require the Graphic Designer to be based in a physical office, allowing for a flexible work arrangement.

Office Location(s): New York, United States. Although this role is remote, the Graphic Designer may be required to travel to the company's headquarters in New York for meetings or events.

Geographic Context:

• The New York area is known for its vibrant cultural scene, diverse communities, and numerous opportunities for professional growth and development.
• The region is home to a thriving beauty and fashion industry, providing ample opportunities for the Graphic Designer to network and learn from industry professionals.
• The New York area is also home to numerous art and design institutions, offering the Graphic Designer access to resources and inspiration for their work.

Work Schedule: Full-time (40 hours per week). The Graphic Designer's work schedule may vary depending on project deadlines and team needs. Occasional work outside of standard business hours may be required to meet project deadlines.

ASSUMPTION: The remote work arrangement for this role may provide the Graphic Designer with greater flexibility and a better work-life balance. However, the Graphic Designer must be self-motivated and able to manage their time effectively to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link.
• If your application is selected, you will be contacted for a phone or video screening with the HR team.
• Candidates who pass the screening will be invited to a virtual interview with the Creative Director and other team members.
• Finalists may be asked to complete a design test or project to assess their skills and fit for the role.
• Offers will be extended to the most qualified candidates, and background checks will be conducted before finalizing the hire.

Key Assessment Areas:

• Portfolio and design skills.
• Understanding of tarte's brand and aesthetic.
• Ability to work in a fast-paced environment and manage multiple projects at once.
• Cultural fit and alignment with tarte's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Include a link to your portfolio or attach samples of your work that demonstrate your design skills and understanding of the beauty industry.
• Research tarte cosmetics and be prepared to discuss your understanding of the brand and its products during the interview.
• Prepare questions to ask the interview panel about the role, the team, and the company to demonstrate your interest and engagement.

ATS Keywords: Graphic Design, Social Media Design, Digital Marketing, Adobe Creative Suite, Email Marketing, Digital Advertising, Paid Social Content, Motion Graphics, Video Editing, Typography, Composition, Color Theory, Fast-Paced Environment, Project Management, Creativity, Beauty Trends

ASSUMPTION: The application process for this role may be subject to change based on business needs and may involve additional steps or assessments. Applicants should research the company and role thoroughly to better understand the expectations and requirements for the position.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Motion graphics and video editing tools (Premiere Pro, After Effects).
• Project management tools (e.g., Asana, Trello).
• Design and prototyping tools (e.g., Canva, Figma).

ASSUMPTION: The tools and technologies listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to learn new tools and technologies as they become relevant to the role.

👔 Cultural Fit Considerations

Company Values:

• Cruelty-free and commitment to using good-for-you ingredients.
• Innovation and high-quality products.
• Collaboration and cross-functional teamwork.
• Passion for beauty and fashion.

Work Style:

• Fast-paced and dynamic work environment.
• Collaborative and team-oriented culture.
• Focus on results and continuous improvement.
• Emphasis on work-life balance and employee well-being.

Self-Assessment Questions:

• Do you share tarte's commitment to cruelty-free and natural ingredients?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects at once?
• Do you have a passion for beauty, fashion, and digital marketing trends?
• Are you able to work independently and manage your time effectively in a remote work arrangement?

ASSUMPTION: tarte cosmetics is a values-driven company with a strong commitment to its mission and brand. The ideal candidate will be able to demonstrate their alignment with tarte's values and commitment to its mission during the interview process.

⚠️ Potential Challenges

• The fast-paced nature of the role may require the Graphic Designer to work outside of standard business hours to meet project deadlines.
• The Graphic Designer may be required to manage multiple projects simultaneously, which can be challenging in a fast-paced environment.
• The role may require the Graphic Designer to work with various teams and stakeholders, which can be challenging in a remote work arrangement.
• The Graphic Designer may be required to stay up-to-date with social media trends and design best practices, which can be time-consuming and challenging.

ASSUMPTION: The potential challenges listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to navigate challenges and obstacles as they arise in the role.

📈 Similar Roles Comparison

• This role is unique in that it focuses specifically on graphic design for social media and digital marketing within the beauty industry.
• While there may be similar roles in other industries or companies, the specific focus on beauty and digital marketing sets this role apart from other graphic design positions.
• Career paths for this role may include advancement to a Senior Graphic Designer or Art Director within the creative team, or transition to a more strategic role within the marketing or digital marketing departments.

ASSUMPTION: The unique focus of this role on beauty and digital marketing may provide the Graphic Designer with a competitive advantage in the job market and open up opportunities for career growth and advancement within the industry.

📝 Sample Projects

• Design a social media campaign for a new product launch, including graphics for various platforms and a promotional video.
• Create a series of email newsletters to promote upcoming sales and events, including graphics, animations, and interactive elements.
• Design a digital advertising campaign to promote a limited-time offer, including banners, pop-ups, and other creative assets.

ASSUMPTION: The sample projects listed above are intended to provide the Graphic Designer with an understanding of the types of projects they may be required to complete in this role. The actual projects and responsibilities may vary based on business needs and may evolve over time.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the creative department?
• How does this role fit into the overall marketing and digital marketing strategies for the company?
• What are the most important qualities and skills for success in this role, according to the team?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the creative team and the company as a whole, and how can this role help address them?

ASSUMPTION: The key questions listed above are intended to provide the Graphic Designer with an understanding of the role, the team, and the company. Applicants should research the company and role thoroughly and prepare additional questions based on their findings.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Include a link to your portfolio or attach samples of your work that demonstrate your design skills and understanding of the beauty industry.
• Prepare questions to ask the interview panel about the role, the team, and the company to demonstrate your interest and engagement.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.