📌 Core Information
🔹 Job Title: Graphic Designer & Social Media Marketing
🔹 Company: Career Directions Limited (CDL)
🔹 Location: Nairobi, Kenya
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing & Creative
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing engaging social media strategies
- Creating visually appealing graphics and video reels
- Collaborating with the marketing team to design content aligned with brand messaging
- Analyzing performance metrics to optimize campaigns and strategies
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on understanding and engaging audiences on social media platforms.
📋 Key Responsibilities
✅ Develop, implement, and manage social media strategies across various platforms
✅ Create visually appealing graphics and video reels
✅ Collaborate with the marketing team to design engaging content that aligns with overall brand messaging
✅ Monitor social media channels for trends, audience engagement, and feedback; respond to comments and messages in a timely manner
✅ Analyze performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly
✅ Conduct photo manipulation and video editing to enhance visual content for posts
✅ Stay updated on industry trends and best practices in social media marketing and digital design
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring the candidate to be proactive, detail-oriented, and adaptable.
🎯 Required Qualifications
Education: Fresh graduates from a recognized Kenyan University
Experience: Entry-level (0-2 years) in graphic design and social media management
Required Skills:
- Proficient in graphic design software (e.g., Adobe Creative Suite, Canva, etc.)
- Proven experience in managing social media pages
- Familiarity with AI software/apps for enhancing pictures/videos
- Excellent written and verbal communication skills
- Strong analytical skills and data-driven mindset
Preferred Skills:
- Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, etc.)
- Fluency in additional languages
ASSUMPTION: While fresh graduates are preferred, candidates with relevant skills and experience may also be considered.
💰 Compensation & Benefits
Salary Range: KES 50,000 - 70,000 per month (Estimated, based on industry standards for entry-level roles in Nairobi)
Benefits:
- Health insurance
- Retirement benefits
- Professional development opportunities
Working Hours: Monday - Friday, 8:00 AM - 5:00 PM (40 hours/week)
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level roles in Nairobi. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting, with a focus on Human Resource Management consultancy
Company Size: 51-200 employees, providing a supportive and collaborative work environment
Founded: 2003, with over two decades of experience in the HR industry
Company Description:
- CDL specializes in Strategic Labour Force Outsourcing, Recruitment, Training, Payroll Processing, and Total Human Resource Management
- The company aims to support and contribute to its partners' success while improving the lives of the community
- CDL champions best practice in Human Resource management and goes the extra mile to proactively address workers' needs
Company Specialties:
- Human Resource Consultancy
- Labour Force Management
- Payroll Processing
- Recruitment Services
- Training Services
Company Website: www.cdl.co.ke
ASSUMPTION: CDL's focus on best practices and community improvement creates a positive work environment that values employee growth and success.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth in the marketing and creative fields
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
- Advancement to senior roles within the marketing department
- Expanding skills and expertise in graphic design, social media marketing, and digital strategy
- Potential opportunities in other departments, such as HR consultancy or training services
ASSUMPTION: This entry-level role offers a strong foundation for career growth within the marketing and creative fields.
🌍 Location & Work Environment
Office Type: Modern office space in a professional plaza
Office Location(s): Simco Plaza, Lusaka Road, 3rd Floor, Nairobi
Geographic Context:
- Nairobi is a vibrant, multicultural city with a thriving job market and numerous opportunities for professional growth
- The office is located in a bustling business district, with easy access to public transportation and amenities
- The city offers a mix of urban and outdoor activities, catering to various interests
Work Schedule: Standard office hours, with flexibility for occasional overtime or remote work as needed
ASSUMPTION: The modern office environment and central location provide an ideal setting for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person interview with the Marketing Manager
- Portfolio presentation and assessment (if applicable)
- Final decision and offer
Key Assessment Areas:
- Creative portfolio and design skills
- Social media strategy and content creation
- Analytical skills and data-driven mindset
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best graphic design and social media marketing work
- Research CDL's company values and be prepared to discuss how your skills and experiences align with them
ATS Keywords: Graphic Design, Social Media Marketing, Video Editing, Photo Manipulation, Brand Messaging, Digital Design, Social Media Strategies, Creative Thinking, Detail Orientation, Software Proficiency
ASSUMPTION: The application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on their ability to contribute to CDL's mission and values.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Social media management platforms (Hootsuite, Sprout Social, etc.)
- Analytics tools (Google Analytics, social media analytics platforms, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Familiarity with industry-standard tools and software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Professionalism
- Respect
- Passion
- Integrity
Work Style:
- Collaborative and team-oriented
- Adaptable and proactive
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do your creative and analytical skills align with the responsibilities of this role?
- How do you stay updated on industry trends and best practices in social media marketing and digital design?
- How do you approach collaboration and teamwork in a professional setting?
ASSUMPTION: Candidates who demonstrate a strong fit with CDL's company values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithms
- Balancing creative and analytical tasks, requiring strong multitasking skills
- Occasional weekend or evening work for events or campaigns
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role combines graphic design and social media marketing responsibilities, making it unique compared to specialized roles in either field
- In the Kenyan job market, similar roles may be found in marketing agencies, advertising firms, or in-house marketing departments for various industries
- Career paths for this role may include advancement to senior marketing roles, specializing in graphic design or social media strategy, or transitioning to other creative or marketing fields
ASSUMPTION: Understanding the unique aspects of this role and its potential career paths can help candidates make informed decisions about their application and long-term career goals.
📝 Sample Projects
- Developing and implementing a social media strategy for a new product launch
- Creating visually appealing graphics and video content for a brand's social media channels
- Analyzing performance metrics to optimize social media campaigns and improve engagement
- Collaborating with the marketing team to design content that aligns with overall brand messaging
ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and tasks required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall marketing strategy for the company?
- What are the most significant challenges facing the social media marketing efforts for the company, and how can this role address them?
- How does the company support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for success in this role, and how are they measured?
- How does the company foster a collaborative and innovative work environment for its marketing team?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's needs and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio showcasing your best graphic design and social media marketing work
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
