📌 Core Information
🔹 Job Title: Group Account Director
🔹 Company: IPG Mediabrands
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading planning teams for large corporate clients' paid performance media activities
- Overseeing full funnel channel strategy, including paid search, programmatic, and paid social
- Guiding Performance Media teams and providing team leadership
- Managing client service delivery, process development, and quality control
ASSUMPTION: This role requires a high level of experience in account management, digital marketing, and team leadership within a media or performance agency setting.
📋 Key Responsibilities
✅ Develops, manages, and monitors client service delivery executions
✅ Oversees process development and execution management
✅ Assures quality control of all media strategy, planning, and implementation
✅ Implements Planning Process for the client portfolio and holistic media planning across all offline and digital media
✅ Coordinates efforts across different digital media channels to drive optimized recommendations
✅ Attends client meetings as needed, being the interface with executive level on the client side during meetings and presentations
✅ Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
✅ Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet clients’ performance and business objectives
ASSUMPTION: The role involves a mix of strategic planning, client management, and team leadership, with a strong focus on digital media channels.
🎯 Required Qualifications
Education: Bachelor’s degree, preferably in business, marketing, or advertising
Experience: 10+ years of account management experience in media or performance agencies
Required Skills:
- Proven experience in account management and team leadership
- Strong background in digital marketing and online marketing principles (ROAS)
- Excellent knowledge of the Google platform (SA360, GA360, CM360)
- Proficiency in MS Office, with strength on PowerPoint and Excel
- Proven knowledge of the mathematics and statistics basic principles
- Experience in working with Multi Touch Attribution and Econometric models
- High competency in business English and proven ability to manage conversations
Preferred Skills:
- Experience with cross media planning and optimization best practices
- Knowledge of the Italian market and local media landscape
ASSUMPTION: Candidates should have a strong background in account management, digital marketing, and team leadership within a media or performance agency setting. Familiarity with the Italian market is a plus.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Estimated based on market research for similar roles in Milan)
Benefits:
- Health insurance and pension plans
- Flexible working hours and remote work options
- Professional development opportunities
- Employee discounts and perks
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on market research for similar roles in Milan. Benefits may vary and are subject to confirmation with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Global)
Founded: 1999 (Global headquarters in New York)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers full-service agency networks (UM, Initiative, Mediahub) and specialized business units
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online, Mobile, and Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: https://www.ipgmediabrands.com/
ASSUMPTION: IPG Mediabrands is a large, global advertising agency with a diverse portfolio of clients and services. The company offers extensive experience and resources to support its clients' marketing needs.
📊 Role Analysis
Career Level: Senior-level role with significant experience required
Reporting Structure: Reports directly to the Head of Digital
Work Arrangement: On-site, with flexible remote work options available
Growth Opportunities:
- Potential to lead larger accounts or teams as experience and performance grow
- Opportunities for professional development and training within the IPG Mediabrands network
- Possibility to work on international accounts and gain global experience
ASSUMPTION: This role offers opportunities for career growth and development within the global IPG Mediabrands network.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Milan, Lombardy, Italy
Geographic Context:
- Milan is the second-largest city in Italy and a major economic, financial, and cultural hub
- Lombardy is a wealthy and highly industrialized region, with Milan being its capital and largest city
- Italy is a member of the European Union and has a strong economy with a diverse range of industries
Work Schedule: Standard business hours (Monday-Friday), with flexibility for remote work
ASSUMPTION: The Milan office offers a dynamic and collaborative work environment, with opportunities for professional growth and development within the global IPG Mediabrands network.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and team members
- Final interview with the Head of Digital or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Digital marketing expertise and knowledge of relevant tools and platforms
- Team leadership and management capabilities
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past work and achievements to showcase during the interview
- Research IPG Mediabrands and the client to demonstrate your understanding of the company and its clients
ATS Keywords: Account Management, Team Leadership, Digital Marketing, Performance Media, Cross Media Planning, Client Relations, Process Development, Quality Control, Financial Planning, Training, Mathematics, Statistics, Multi Touch Attribution, Econometric Models, Google Platform, MS Office
ASSUMPTION: The application process may vary, and it is essential to research the company and its clients to demonstrate a strong fit for the role.
🛠️ Tools & Technologies
- Google Platform (SA360, GA360, CM360)
- MS Office (PowerPoint, Excel)
- Multi Touch Attribution and Econometric models
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the client.
👔 Cultural Fit Considerations
Company Values:
- Courage: Taking risks to set new industry standards
- Curiosity: Driving relentless innovation
- Commitment: Uncovering better opportunities for clients and the community
- Community: Fostering a diverse and inclusive work environment
- Caring: Supporting employee motivation and growth
- Candor: Encouraging open and constructive dialogue
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and responsive to client needs
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse teams and managing multiple projects simultaneously?
- Do you have a proven track record of driving results and exceeding client expectations?
ASSUMPTION: IPG Mediabrands values a diverse and inclusive work environment that fosters collaboration, innovation, and accountability.
⚠️ Potential Challenges
- Managing multiple clients and projects simultaneously
- Adapting to the unique needs and preferences of each client
- Keeping up with the latest trends and developments in digital marketing and media
- Balancing the demands of client service and team leadership
ASSUMPTION: The role may present challenges related to time management, adaptability, and staying current with industry trends.
📈 Similar Roles Comparison
- Group Account Director vs. Account Director: The Group Account Director role typically involves managing a larger team and more significant client portfolios
- Industry-specific context: IPG Mediabrands operates globally, offering opportunities to work with international clients and teams
- Career path comparison: This role can lead to senior leadership positions within IPG Mediabrands or other advertising agencies
ASSUMPTION: The Group Account Director role at IPG Mediabrands offers a unique blend of strategic, leadership, and client management responsibilities within a global advertising agency setting.
📝 Sample Projects
- Developing and implementing a comprehensive media strategy for a large corporate client
- Managing a team to execute a multi-channel digital marketing campaign for an international brand
- Conducting market research and analysis to inform strategic decision-making for a client's marketing efforts
ASSUMPTION: Sample projects may vary depending on the specific needs and goals of the client and the IPG Mediabrands team.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader organizational structure and strategy of IPG Mediabrands?
- What are the most significant challenges facing the team and clients currently, and how can this role address them?
- What opportunities are there for professional development and growth within IPG Mediabrands?
- How does IPG Mediabrands support work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past work and achievements to showcase during the interview
- Research IPG Mediabrands and the client to demonstrate your understanding of the company and its clients
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
