T

Group Account Director

Trailer Park Group
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Group Account Director

πŸ”Ή Company: Trailer Park Group

πŸ”Ή Location: West Hollywood, California, United States

πŸ”Ή Job Type: Full-time, Remote OK

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: April 10, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Remote (West Coast preferred)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading client engagements and managing relationships for three social-first retainers
  • Overseeing cross-functional teams to deliver creative work that meets client objectives and drives business success
  • Managing the financial health of accounts and ensuring agency profitability
  • Fostering positive internal relationships and contributing to agency culture
  • Participating in new business development and organic growth planning

ASSUMPTION: This role requires a strategic and assertive leader with a proven track record in managing social-forward clients in an agency environment.

πŸ“‹ Key Responsibilities

βœ… Monitor and evaluate the competitive landscape to provide senior-level strategic insights

βœ… Engage with clients at all levels and continue ongoing relationship development

βœ… Identify opportunities for account growth and drive annual fee negotiations

βœ… Demonstrate command over the entire business from a macro-business point of view to the details of key projects

βœ… Act as a go-to person for cross-functional team(s) and collaborate effectively with Strategic Planning, Creative, etc.

βœ… Own the account narrative internally and orchestrate agency-management involvement to drive the agency agenda and deepen the relationship

βœ… Strategically and assertively manage the financial health of accounts, ensuring agency profitability

βœ… Foster positive internal relationships, ensuring all parties understand deliverables and the client's needs

βœ… Actively seek opportunities to contribute to the agency culture above and beyond current assignments and responsibilities

βœ… Plot out organic growth with a clear strategy and plan

βœ… Participate in new business development

βœ… Lead client and agency team to deliver best-in-class creative work, responsible for quality of output and thinking on the account

βœ… Maintain total account oversight by putting the right team in place across client businesses and understand when to provide structure and when ideas need freedom to flourish

βœ… Be a trusted leader of the agency team across all disciplines and the operational leader ultimately accountable for client- and agency-business success

βœ… Set vision for the account in line with the agency's goals and outline clear, creative, and business growth expectations for the agency team

ASSUMPTION: The role requires a strong understanding of the client's business, objectives, and how the agency's work will drive their success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10+ years of experience at an integrated marketing agency with a focus on social-forward clients

Required Skills:

  • Proven track record of positive client and team leadership
  • Excellent communication and interpersonal skills
  • Self-starter with an entrepreneurial mindset
  • Love of video games
  • Ability to manage multiple projects and deadlines

Preferred Skills:

  • Experience working with gaming clients
  • Fluency in additional languages

ASSUMPTION: A deep understanding of the gaming industry and its target audiences is highly desirable for this role.

πŸ’° Compensation & Benefits

Salary Range: $175,000 - $200,000 USD per year

Benefits:

  • Unlimited PTO
  • 401(k) with company match
  • Medical, dental, and vision insurance
  • Life and disability insurance
  • Maternity and paternity benefits
  • Paid company holidays
  • TPG Academy: learning experiences and development programs

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as experience, unique skill set, location, job performance, and business considerations.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 501-1,000 employees

Founded: 1994

Company Description:

  • Trailer Park Group is the global leader in entertainment marketing and content production
  • Specializes in streaming, film, gaming, music, and sports across its specialty studios
  • Committed to driving equality and inclusion in its communities and workplaces

Company Specialties:

  • Entertainment marketing
  • Content production
  • Streaming services
  • Film marketing
  • Gaming marketing

Company Website: www.trailerparkgroup.com

ASSUMPTION: Trailer Park Group is a well-established company with a strong reputation in the entertainment marketing industry.

πŸ“Š Role Analysis

Career Level: Senior-level, strategic role with significant impact on client relationships and agency success

Reporting Structure: Reports directly to the President of Mutiny, with a team of account professionals reporting to them

Work Arrangement: Remote, with a preference for candidates living on the West Coast

Growth Opportunities:

  • Potential to grow into a leadership role within the agency
  • Opportunities to work on high-profile gaming clients and projects
  • Chance to develop and mentor junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate.

🌍 Location & Work Environment

Office Type: Remote-first, with offices in Los Angeles, Mumbai, New York, and London

Office Location(s): West Hollywood, California, United States

Geographic Context:

  • West Hollywood is a neighborhood in Los Angeles, California
  • Known for its vibrant arts and entertainment scene
  • Offers a mix of urban and suburban living

Work Schedule: Full-time, with flexible hours and unlimited PTO

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the expectation of being available during core business hours.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screening
  • In-depth behavioral and situational interviews
  • Final round interview with key stakeholders
  • Background check and reference check

Key Assessment Areas:

  • Client management and relationship-building skills
  • Strategic thinking and problem-solving abilities
  • Leadership and team management capabilities
  • Industry knowledge and understanding of gaming clients

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Prepare examples of successful client campaigns and projects
  • Research the company and its clients to demonstrate your understanding of the industry
  • Be prepared to discuss your love of video games and how it relates to the role

ATS Keywords: Client Management, Social Media, Integrated Campaigns, Influencer Marketing, Experiential Activations, Business Development, Team Leadership, Strategic Insights, Account Growth, Creative Thinking, Communication Skills, Interpersonal Skills, Entrepreneurial Mindset, Video Game Knowledge, Relationship Development, Financial Management

ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Project management tools (e.g., Asana, Trello, JIRA)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • CRM software (e.g., Salesforce, HubSpot)
  • Google Analytics

ASSUMPTION: Proficiency in relevant tools and technologies is essential for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity and innovation
  • Collaboration and teamwork
  • Integrity and respect
  • Accountability and excellence
  • Diversity, equity, and inclusion

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Results-driven and accountable
  • Adaptable and open to change
  • Passionate about entertainment and gaming

Self-Assessment Questions:

  • How do you approach building and maintaining strong client relationships?
  • Can you provide an example of a time when you had to manage a difficult client or project?
  • How do you balance providing structure and freedom for creative ideas to flourish?
  • How do you stay up-to-date with industry trends and developments in the gaming sector?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

  • Managing multiple retainer clients with varying needs and priorities
  • Balancing client expectations with agency resources and capabilities
  • Keeping up with the fast-paced and ever-changing gaming industry
  • Managing a remote team with members in different time zones
  • Dealing with tight deadlines and competing priorities

ASSUMPTION: The role presents unique challenges that require a strategic and adaptable approach.

πŸ“ˆ Similar Roles Comparison

  • This role is more focused on social-forward clients and gaming industry expertise compared to traditional account director roles
  • Requires a deeper understanding of gaming audiences and trends
  • Offers more opportunities to work on high-profile gaming clients and projects
  • Provides a unique chance to grow within a specialized agency focused on the gaming industry

ASSUMPTION: This role is distinct from other account director positions due to its focus on the gaming industry and social-forward clients.

πŸ“ Sample Projects

  • Managing a social media campaign for a AAA game launch, including influencer partnerships and community engagement
  • Developing an integrated marketing strategy for a gaming company looking to expand into new markets
  • Planning and executing an experiential activation at a major gaming conference, such as E3 or PAX

ASSUMPTION: These sample projects highlight the unique aspects of the role and the types of initiatives the Group Account Director might oversee.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the gaming industry today, and how does this role address them?
  • How does the agency support the growth and development of its employees?
  • What opportunities are there for collaboration with other departments or studios within the agency?
  • How does the agency measure the success of its campaigns and projects?
  • What are the most rewarding aspects of working at Trailer Park Group and Mutiny?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of successful client campaigns and projects
  • Research the company and its clients to demonstrate your understanding of the industry
  • Be prepared to discuss your love of video games and how it relates to the role
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.