I

Group Content Manager

Incubeta
Full-time
On-site
London, London, City of, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Group Content Manager

πŸ”Ή Company: Incubeta

πŸ”Ή Location: London, UK

πŸ”Ή Job Type: Full-time, Hybrid (2 days in office per week)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 8, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing a global content strategy and calendar
  • Managing content production and quality control across digital platforms
  • Collaborating with stakeholders across multiple markets
  • Maintaining industry knowledge and trends
  • Analyzing content performance and optimizing engagement

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.

πŸ“‹ Key Responsibilities

βœ… Develop, execute, and maintain a robust content strategy in line with Incubeta’s core content threads and brand values.

βœ… Manage and deliver the group multi-media content calendar, liaising with key channel owners to ensure a consistent online presence.

βœ… Curate and execute key pieces of content, including blogs, whitepapers/reports, case studies, audio, and PR.

βœ… Ensure written excellence across all content outputs, proofreading, editing, and executing lead-driving assets that align with Incubeta’s tone of voice.

βœ… Collaborate closely with stakeholders across Incubeta’s key markets (US, UK, and APAC), aligning content production with regional and sales needs.

βœ… Maintain a deep understanding of the industry, target audience, and key trends that impact Incubeta and its clients.

βœ… Analyze content performance metrics to optimize engagement and produce in-depth reports for stakeholder visibility that align with personal, team, and company OKRs.

βœ… Maintain and manage Incubeta’s PR agency, synchronizing marketing and business strategies with PR initiatives to ensure a seamless brand narrative and messaging.

ASSUMPTION: The successful candidate will have experience managing content teams and working with various stakeholders to deliver high-quality content that drives business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: Minimum of 4 years in a content marketing, content creation, or digital content-based role

Required Skills:

  • Excellent writing, editing, and proofreading skills
  • Strong understanding and application of Content SEO best practices
  • Excellent prioritization, multi-tasking, and communication skills
  • Proficiency in digital marketing tools and platforms (such as Google Analytics 4, Monday.com, Hubspot, Semrush, and Wordpress)
  • Strong strategic and analytical skills with data-driven decision-making abilities
  • Robust portfolio showcasing successful content creation and management across digital platforms
  • Prior experience with PR and stakeholder management
  • Exposure to AI tools (e.g., Gemini) for content creation and optimization (bonus)
  • Managerial experience

Preferred Skills:

  • Experience working with global teams
  • Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong background in content marketing, excellent communication skills, and the ability to manage multiple projects simultaneously.

πŸ’° Compensation & Benefits

Salary Range: Β£55,000 - Β£70,000 per annum (based on industry standards for a mid-level content manager role in London)

Benefits:

  • Industry benchmarked salary reviewed regularly
  • Credit-based benefits package (including health care, additional pension, gym memberships, etc.)
  • Flexi-hours scheme
  • 6 charity or training days per year
  • 3 mental health days per year ('Me Days')
  • Office Christmas and Summer socials
  • Regular development reviews

Working Hours: Full-time, typically 9:00 AM - 5:30 PM, Monday to Friday (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level content manager role in London. The final offer may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: Medium (501-1,000 employees) - Incubeta offers a structured environment with opportunities for growth and collaboration.

Founded: 2001 - Incubeta has over two decades of experience in the marketing industry.

Company Description:

  • Global marketing agency empowering ambitious brands to unlock sustainable growth and long-term business success
  • Partners with leading brands like L’Oreal, ING, M&S, Les Mills, and Vodafone to transform complexity into clarity, drive innovation, prove value, and achieve measurable growth
  • Offers a seamless approach that integrates creative, media, data, and technology across platforms, partners, and teams to deliver transformative strategies and award-winning execution

Company Specialties:

  • Paid Search
  • Display Advertising
  • Social Advertising
  • Analytics
  • DoubleClick Technology Partner
  • Digital Marketing
  • Performance Marketing
  • Creative
  • Google Partner
  • Marketplace
  • GA Platforms
  • Digital Transformation
  • and Digital Media

Company Website: incubeta.com

ASSUMPTION: Incubeta is a well-established global marketing agency with a strong reputation in the industry. They offer a comprehensive range of marketing services and have a proven track record of delivering results for their clients.

πŸ“Š Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: The Group Content Manager reports directly to the Group Director of Marketing and has one direct report, a Multi-Media Content Executive based in Cape Town, South Africa.

Work Arrangement: Hybrid (2 days in the office per week, with flexibility for remote work)

Growth Opportunities:

  • Potential to work on a broad range of exciting projects alongside day-to-day responsibilities, including events, press launches, and acquisitions
  • Opportunities for career progression and professional development within the company
  • Chance to work with a diverse range of clients and industries, gaining valuable experience and exposure

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): 16th Floor, The Bower, 207-211 Old Street, London, EC1V 9NR, UK

Geographic Context:

  • London is a vibrant, multicultural city with a thriving business environment
  • The office is located in the heart of Tech City, surrounded by other innovative and forward-thinking companies
  • The area offers excellent transport links, with numerous restaurants, cafes, and shops nearby

Work Schedule: Full-time, typically 9:00 AM - 5:30 PM, Monday to Friday (with flexibility for hybrid work arrangement)

ASSUMPTION: The office environment at Incubeta is designed to foster collaboration, creativity, and productivity, with a strong focus on employee well-being and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the Group Director of Marketing
  • In-depth interview with the Group Director of Marketing and a member of the HR team
  • Final interview with the Group Director of Marketing and the CEO

Key Assessment Areas:

  • Content strategy and planning
  • Writing and editing skills
  • Industry knowledge and trends
  • Stakeholder management and communication
  • Analytical and problem-solving skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
  • Provide specific examples of your content strategy, planning, and execution
  • Demonstrate your understanding of Incubeta's brand and values in your application materials
  • Prepare thoughtful questions to ask during the interview process

ATS Keywords: Content Strategy, Content Calendar, Content Production, Quality Control, Cross-Market Collaboration, Industry Knowledge, Content Analysis, PR Management, Writing, Editing, SEO, Digital Marketing Tools, Analytical Skills, Stakeholder Management, Managerial Experience, AI Tools Exposure

ASSUMPTION: The application process at Incubeta is designed to assess the candidate's skills, experience, and cultural fit for the role. The interview process is comprehensive and aims to provide a thorough understanding of the candidate's abilities and potential for success in the position.

πŸ› οΈ Tools & Technologies

  • Google Analytics 4
  • Monday.com
  • Hubspot
  • Semrush
  • Wordpress
  • AI tools (e.g., Gemini) for content creation and optimization

ASSUMPTION: The successful candidate will have experience using a range of digital marketing tools and platforms, with a strong focus on content creation, management, and optimization.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration
  • Creativity
  • Integrity
  • Excellence
  • Accountability

Work Style:

  • Dynamic and fast-paced environment
  • Strong focus on teamwork and collaboration
  • Results-driven and data-informed decision-making
  • Opportunities for professional growth and development

Self-Assessment Questions:

  • How do you align with Incubeta's core values, particularly collaboration and creativity?
  • How comfortable are you working in a dynamic, fast-paced environment with tight deadlines?
  • How do you approach continuous learning and professional development?

ASSUMPTION: Incubeta values a strong cultural fit and looks for candidates who align with their core values and work style. The self-assessment questions are designed to help candidates evaluate their fit for the role and the company's culture.

⚠️ Potential Challenges

  • Managing content production and quality control across multiple digital platforms
  • Collaborating with stakeholders across various markets and time zones
  • Keeping up with industry trends and best practices
  • Balancing multiple projects and deadlines

ASSUMPTION: The Group Content Manager role at Incubeta presents a unique set of challenges, requiring strong organizational skills, excellent communication, and the ability to manage multiple projects simultaneously.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional content marketing roles, this position requires a strong focus on global content strategy and cross-market collaboration
  • Incubeta's size and global presence offer unique opportunities for growth and exposure to diverse industries and clients
  • Career progression opportunities may vary depending on the company's growth and expansion plans

ASSUMPTION: This role offers a unique blend of global content strategy, cross-market collaboration, and exposure to diverse industries and clients, setting it apart from traditional content marketing roles.

πŸ“ Sample Projects

  • Developing and executing a global content calendar for Incubeta's key digital channels
  • Managing content production for a major client campaign, including blogs, whitepapers, and case studies
  • Analyzing content performance metrics and optimizing engagement for a key client's website

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the Group Content Manager may face, requiring strong strategic planning, execution, and analytical skills.

❓ Key Questions to Ask During Interview

  • Can you describe the typical content calendar for Incubeta's key digital channels?
  • How does Incubeta support the professional development and growth of its content team members?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Incubeta approach cross-market collaboration and alignment with regional and sales needs?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions are designed to provide a deeper understanding of the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
  • Prepare thoughtful questions to ask during the interview process
  • Prepare examples of your content strategy, planning, and execution to discuss during the interview
  • Follow up with the Group Director of Marketing one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.