📌 Core Information
🔹 Job Title: Group Digital Marketing Manager
🔹 Company: HUB24 Group
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing the HUB24 Group Digital Marketing Strategy
- Driving digital initiatives to enhance campaign performance and support growth
- Collaborating with internal and external stakeholders to execute digital initiatives
- Analyzing digital performance data and providing actionable insights
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to develop and execute effective digital marketing campaigns.
📋 Key Responsibilities
✅ Deliver digital marketing initiatives aligned with business goals, including lead generation, brand awareness, and speed-to-market
✅ Drive and optimize digital campaigns using a test-and-learn approach to improve engagement, conversions, and ROI
✅ Enhance lead acquisition by refining digital funnels and applying CRO best practices across HUB24 Group brands
✅ Manage and maintain website content and landing pages to ensure a high-performing digital experience
✅ Oversee SEO, SEM, and paid media execution, ensuring alignment with brand and business objectives
✅ Manage campaign budgets and performance targets to maximize ROI and meet strategic goals
✅ Coordinate content, creative, and media across channels in collaboration with internal and external stakeholders
✅ Monitor digital trends and identify new opportunities to expand reach and improve campaign performance
✅ Analyze digital performance data and provide actionable insights through dashboards and reporting tools
✅ Maintain strong agency and supplier relationships, serving as the main contact for briefs, campaigns, and performance updates
✅ Partner closely with internal teams and external partners to ensure cohesive execution of digital initiatives
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple priorities and stakeholders in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: A minimum of 5 years' experience in dedicated digital marketing roles; experience in SaaS and Fintech is highly regarded
Required Skills:
- Proven experience delivering digital initiatives or campaigns that drive performance outcomes within SaaS, B2B, or financial services environments
- Proven experience in executing digital marketing campaigns across SEO, SEM, paid media, and managing websites through content management systems (CMS)
- Strong working knowledge of digital advertising platforms including Google, Meta, and LinkedIn, along with marketing analytics tools
- Proficient in analyzing digital performance data and turning insights into actionable campaign improvements
- Demonstrated experience with conversion rate optimisation (CRO) strategies to enhance lead quality and improve ROI
- Excellent organisational and project management skills, with the ability to manage multiple priorities and stakeholders in a fast-paced environment
- A confident, proactive individual with a can-do attitude, strong problem-solving skills, and a desire to understand the 'why' behind decisions. Enjoys collaborating and contributing to team success
Preferred Skills:
- Experience in the wealth industry or related sectors
- Familiarity with HUB24 Group brands (HUB24, Class, and myprosperity)
ASSUMPTION: Candidates with experience in the wealth industry or related sectors may have a better understanding of the target audience and market trends.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level digital marketing role in Sydney, the estimated salary range is AU$120,000 - AU$160,000 per annum. This estimate takes into account the candidate's experience level, the company's size, and the location.
Benefits:
- Competitive salary and benefits package
- Flexible working arrangements
- Learning and development opportunities
- Employee share scheme
- Health and wellness programs
Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 5:00 PM). However, flexibility is available for the right candidate.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. HUB24 Group is a leading provider of integrated platform, technology, and data solutions for the wealth industry.
Company Size: Medium-sized company with 501-1,000 employees. This size allows for a more agile and collaborative work environment while still offering the resources and stability of a larger organization.
Founded: HUB24 Group was founded in 2014 and has since grown to become a publicly listed company on the Australian Securities Exchange (ASX: HUB).
Company Description:
- HUB24 Group leads the wealth industry by providing innovative, integrated platform, technology, and data solutions
- The company aims to empower better financial futures for more Australians by collaborating with the industry and leveraging its technology and data expertise
- HUB24 Group's solutions include Australia's best platform HUB24, leading SMSF software Class, and myprosperity's innovative client portal technology
Company Specialties:
- Managed Portfolios (SMAs), Managed funds, Listed securities, ETFS, LICs, Term deposits, Administration, Investments, Super, Account-based pensions, Transition to retirement pensions, SMSFs, Group and retail insurance, Direct market trading, Online account access, Fintech, SMSF software, and Client portal technology
Company Website: http://www.hub24.com.au
ASSUMPTION: HUB24 Group's focus on innovation and collaboration creates an environment that values creativity and strategic thinking.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers an opportunity to grow and make a significant impact on the company's digital marketing strategy.
Reporting Structure: The Group Digital Marketing Manager will report directly to the Head of Marketing and work closely with internal teams and external partners.
Work Arrangement: On-site, full-time position located in Sydney, New South Wales, Australia. However, flexibility is available for the right candidate.
Growth Opportunities:
- Progression to a leadership role within the marketing department
- Expansion into new markets or product lines
- Gaining experience in the wealth industry and related sectors
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.
Office Location(s): Level 17, 5 Martin Place, Sydney, NSW 2000, AU
Geographic Context:
- Sydney is the largest and most populous city in Australia, offering a vibrant cultural scene, diverse neighborhoods, and numerous job opportunities
- The city is known for its beautiful harbor, iconic landmarks, and stunning beaches
- Sydney's central business district (CBD) is a major financial hub, with numerous multinational corporations and financial institutions
Work Schedule: Standard business hours with flexibility available for the right candidate.
ASSUMPTION: Sydney's dynamic and multicultural environment offers a unique blend of professional opportunities and lifestyle benefits.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent team
- Interview with the hiring manager
- Final interview with the Head of Marketing or another senior stakeholder
- Police check for successful candidates
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Collaboration and stakeholder management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Provide specific examples of your experience with digital marketing campaigns, SEO, SEM, and CRO
- Demonstrate your understanding of the wealth industry and HUB24 Group's products and services
ATS Keywords: Digital Marketing, SEO, SEM, Paid Media, Conversion Rate Optimization, Marketing Analytics, Stakeholder Management, Project Management, Strategic Thinking, Wealth Industry, Fintech, SaaS
ASSUMPTION: HUB24 Group's recruitment process is designed to be transparent and inclusive, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Meta Ads (Facebook, Instagram)
- LinkedIn Ads
- SEMrush or similar SEO tools
- Content management systems (CMS) such as WordPress or Adobe Experience Manager
- Marketing automation platforms such as HubSpot or Marketo
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovative: We think creatively and are not constrained by traditional thinking or barriers to success
- Bold: We are led by experts who are realists with ideas, grounded in commercial reality, and advocate for what matters to our clients
- Empowering: We are committed to empowering better financial futures for more Australians
Work Style:
- Collaborative: We work closely with internal teams and external partners to deliver cohesive digital initiatives
- Agile: We move fast and adapt to change in a dynamic and evolving market
- Data-driven: We make informed decisions based on digital performance data and insights
Self-Assessment Questions:
- Do you have a proven track record of delivering digital marketing campaigns that drive performance outcomes?
- Are you comfortable working in a fast-paced, collaborative environment with multiple priorities and stakeholders?
- Do you have strong analytical skills and the ability to turn data insights into actionable campaign improvements?
ASSUMPTION: HUB24 Group values candidates who align with their company values and work style, and who are eager to contribute to their team's success.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced environment
- Keeping up with the latest digital marketing trends and best practices
- Balancing strategic thinking with day-to-day campaign execution
- Working with external agencies and suppliers to ensure cohesive execution of digital initiatives
ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position offers a unique opportunity to work in the wealth industry and make a significant impact on a company's digital marketing strategy
- HUB24 Group's focus on innovation and collaboration creates an environment that values creativity and strategic thinking
- This role offers opportunities for professional growth and development within the marketing department and the broader organization
ASSUMPTION: Candidates with experience in the wealth industry or related sectors may have a better understanding of the target audience and market trends.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch
- Optimizing website content and landing pages to improve digital experience and conversions
- Conducting A/B tests and analyzing data to inform campaign optimizations and improve ROI
ASSUMPTION: These sample projects demonstrate the strategic and analytical skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current digital marketing landscape for HUB24 Group and the key priorities for this role?
- How does the Group Digital Marketing Manager collaborate with internal teams and external partners to ensure cohesive execution of digital initiatives?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does HUB24 Group support the professional development and growth of its employees?
- What are the biggest challenges facing the digital marketing team, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the organization's needs and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Provide specific examples of your experience with digital marketing campaigns, SEO, SEM, and CRO
- Demonstrate your understanding of the wealth industry and HUB24 Group's products and services
- Follow up with the HUB24 Group Talent team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
