📌 Core Information
🔹 Job Title: Group Director Online Marketing
🔹 Company: Olympic Entertainment Group
🔹 Location: Tallinn, Estonia
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of online marketing efforts for the casino and sportsbook brand across multiple countries
- Development and execution of comprehensive marketing strategies to drive customer acquisition, retention, and brand growth
- Collaboration with cross-functional teams to ensure marketing efforts align with business objectives
- Analysis of marketing performance metrics to optimize campaigns and maximize LTV and revenue growth
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and leadership skills to drive marketing efforts across diverse regions and teams.
📋 Key Responsibilities
✅ Lead the development and execution of comprehensive marketing strategies for the online casino and sportsbook brand
✅ Collaborate with cross-functional teams to ensure marketing efforts align with business objectives and regulatory requirements
✅ Analyze marketing performance metrics to optimize campaigns and maximize LTV and revenue growth
✅ Manage marketing budgets and performance metrics to ensure financial efficiency
✅ Stay up-to-date with the iGaming landscape, regulatory considerations, and digital performance marketing trends
ASSUMPTION: This role involves a high degree of strategic planning, data analysis, and stakeholder management to drive successful marketing outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in marketing or CRM teams, ideally in the online gaming industry or a similar fast-paced environment
Required Skills:
- Deep understanding of the iGaming landscape, regulatory considerations, and digital performance marketing
- Proven success in marketing online casino verticals
- Strong knowledge of digital marketing channels and best practices
- Excellent leadership, communication, and project management skills
- Fluency in English, with strong written and verbal communication skills
Preferred Skills:
- Familiarity with key regulatory bodies and region-specific marketing restrictions
- Experience with CRM tools and digital marketing platforms
- Ability to work effectively with cross-functional teams
ASSUMPTION: Candidates with a strong background in iGaming marketing and a proven track record of driving customer acquisition and retention are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a marketing director role in Estonia with 5-10 years of experience)
Benefits:
- Health insurance
- Pension plan
- Performance-based bonuses
- Opportunities for professional development and growth
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for occasional overtime or remote work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Olympic Entertainment Group operates in the entertainment industry, offering sports betting, online games, and gambling services across Europe
Company Size: With over 550 employees, Olympic Entertainment Group is a mid-sized company that offers opportunities for growth and collaboration
Founded: In 2010, Olympic Entertainment Group has since grown to become one of Europe's leading sports entertainment brands
Company Description:
- OlyBet, part of Olympic Entertainment Group, is a multinational leader providing sports, games, and entertainment online and offline
- OlyBet partners with clubs in LaLiga, Serie A, and the DP World Tour to offer unique experiences for customers and sports fans
- OlyBet creates content and offers gaming and sports entertainment through various platforms, including sports betting, casino games, poker, F2P games, and e-sports
Company Specialties:
- Entertainment
- Nightlife
- Sports betting
- Casino
- Poker
Company Website: olybet.eu
ASSUMPTION: Olympic Entertainment Group's focus on partnerships and diverse entertainment offerings creates an exciting and dynamic work environment.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring strategic thinking and leadership skills to drive marketing efforts
Reporting Structure: The Group Director Online Marketing will report directly to the Chief Marketing Officer and oversee a team of marketing professionals
Work Arrangement: This role is primarily on-site, with occasional flexibility for remote work or overtime as needed
Growth Opportunities:
- Potential to expand the role's scope as the company grows and enters new markets
- Opportunities for professional development and training
- Career progression within the marketing department or other areas of the business
ASSUMPTION: This role offers significant growth potential as Olympic Entertainment Group continues to expand its online presence and enter new markets.
🌍 Location & Work Environment
Office Type: The office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): Tallinn, Estonia
Geographic Context:
- Tallinn is the capital and largest city of Estonia, offering a vibrant cultural scene and a high quality of life
- Estonia is a member of the European Union and has a strong focus on technology and innovation
- The city is home to a diverse international community, with English widely spoken
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for occasional overtime or remote work as needed)
ASSUMPTION: The modern office environment and vibrant city setting create an engaging and inspiring work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site interviews with hiring managers and team members
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Knowledge of the iGaming industry and digital marketing trends
- Leadership and communication abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience in iGaming marketing and customer acquisition strategies
- Demonstrate your ability to analyze marketing performance metrics and optimize campaigns
- Showcase your leadership and communication skills through examples of successful team collaborations
ATS Keywords: iGaming, marketing strategy, customer acquisition, retention marketing, digital marketing, performance metrics, leadership, project management, regulatory considerations
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, industry knowledge, and leadership skills to ensure a strong fit for the role.
🛠️ Tools & Technologies
- CRM tools (e.g., Salesforce, HubSpot)
- Digital marketing platforms (e.g., Google Ads, Facebook Ads, SEO tools)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or adapted to as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for entertainment
- Customer focus
- Integrity
- Collaboration
- Innovation
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you share a passion for entertainment and a commitment to delivering exceptional customer experiences?
- Are you comfortable working in a dynamic, collaborative environment and adapting to change?
- Do you have strong leadership and communication skills, with the ability to inspire and motivate team members?
ASSUMPTION: Candidates who align with Olympic Entertainment Group's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing marketing efforts across multiple countries and regulatory environments
- Keeping up with the fast-paced and ever-changing iGaming industry
- Balancing strategic planning with day-to-day campaign management
- Adapting to the unique cultural and regulatory requirements of each market
ASSUMPTION: These challenges can be overcome through strong leadership, strategic planning, and a deep understanding of the iGaming landscape and regulatory considerations.
📈 Similar Roles Comparison
- This role is similar to a Marketing Director or Head of Online Marketing in the iGaming industry, with a focus on strategic planning and leadership
- Unlike some marketing roles, this position requires a strong understanding of the iGaming landscape and regulatory considerations
- Career progression in this role could lead to senior marketing or executive positions within the company
ASSUMPTION: This role offers a unique combination of strategic leadership, industry-specific knowledge, and cross-functional collaboration opportunities.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new online casino vertical in a target market
- Analyzing marketing performance metrics to optimize campaigns and maximize LTV and revenue growth
- Collaborating with cross-functional teams to ensure marketing efforts align with business objectives and regulatory requirements
ASSUMPTION: These sample projects reflect the strategic, data-driven, and collaborative nature of the Group Director Online Marketing role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and business objectives?
- What are the key challenges facing the online marketing efforts in the current markets, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the most important priorities for this role in the first 90 days?
- How does the company ensure compliance with regulatory requirements across multiple markets?
ASSUMPTION: Asking these questions will help candidates better understand the role's priorities, challenges, and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in iGaming marketing and customer acquisition strategies
- Prepare examples of successful marketing campaigns and their results to discuss during the interview
- Follow up with the hiring manager, Katriin Laanet, within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
