📌 Core Information
🔹 Job Title: Group Director, Product Marketing, Walmart Connect
🔹 Company: Walmart
🔹 Location: San Bruno, CA & Hoboken, NJ
🔹 Job Type: On-site
🔹 Category: Retail & Consumer Goods
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leadership and team management in a dynamic, fast-paced environment
- Strategic planning and operational execution of go-to-market strategies
- Cross-functional collaboration with Product, Marketing, and other stakeholders
- Data-driven decision making and continuous performance optimization
- Fostering a culture of innovation, collaboration, and executional excellence
ASSUMPTION: This role requires a high level of strategic thinking and operational execution, with a strong focus on team leadership and cross-functional collaboration.
📋 Key Responsibilities
✅ Lead, inspire, and scale a high-performing product marketing team
✅ Set vision and direction for product marketing, aligning with business objectives
✅ Drive go-to-market strategy and execution, ensuring product adoption, engagement, and retention
✅ Champion product growth by identifying, prioritizing, and advocating for new and enhanced product opportunities
✅ Ensure commercial success through monetization strategies, including pricing, packaging, and value positioning
✅ Craft compelling solution-based narratives, working cross-functionally with various teams
✅ Enable Sales and Customer Success teams with best-in-class enablement materials
✅ Optimize messaging, targeting, and campaign effectiveness using automation and analytics
✅ Measure and optimize performance, aligning efforts with business goals
ASSUMPION: This role involves a mix of strategic planning and hands-on execution, requiring strong leadership and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: 15+ years of experience in product marketing, ideally in AdTech
Required Skills:
- Proven track record of building, leading, and scaling high-performing teams
- Strong strategic and operational balance, with the ability to define high-level positioning and execute hands-on launches and GTM plans
- Expertise in competitive, evolving markets with a focus on driving adoption and revenue growth
- Outstanding leadership, communication, and collaboration skills, with the ability to influence senior stakeholders and maintain team engagement
- Data-driven approach with strong ability to synthesize insights, measure effectiveness, and optimize strategies
- Experience managing and mentoring teams in a high-performance, results-driven environment
Preferred Skills:
ASSUMPTION: Given the strategic and leadership nature of this role, candidates with an MBA and a proven track record in AdTech product marketing are preferred.
💰 Compensation & Benefits
Salary Range: $192,000 - $384,000 per year (San Bruno, CA) / $208,000 - $416,000 per year (Hoboken, NJ)
Benefits:
- Medical, vision, and dental coverage
- 401(k), stock purchase, and company-paid life insurance
- Paid time off (PTO) and/or paid time off with pay (PPTO)
- Short-term and long-term disability
- Company discounts, military leave pay, adoption expense reimbursement, and surrogacy expense reimbursement
- Education benefits, including tuition, books, and fees paid for by Walmart
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on the location and experience level required for this role. Benefits are subject to change and may be subject to specific plan or program terms.
📌 Applicant Insights
🔍 Company Context
Industry: Retail & Consumer Goods
Company Size: 10,001+ employees
Founded: 1962 (as Walmart Inc.)
Company Description:
- Walmart is the world’s biggest retailer, operating a chain of hypermarkets, discount department stores, and neighborhood markets
- The company was founded by Sam Walton in 1962 and is headquartered in Bentonville, Arkansas
- Walmart Connect is the retailer's advertising platform, offering a range of advertising solutions for brands and agencies
Company Specialties:
- Retail
- Technology
- Transportation
- Logistics
- Merchandising
- Marketing
- Operations
- Health & Wellness
- eCommerce
- Management
Company Website: corporate.walmart.com
ASSUMPTION: Walmart's extensive resources and market reach provide ample opportunities for growth and impact in this role.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the Senior Director, Product Marketing, Walmart Connect
Work Arrangement: On-site, full-time (40 hours/week)
Growth Opportunities:
- Potential to lead and grow a large, high-performing team
- Chance to shape the future of Walmart Connect's product marketing efforts
- Opportunity to collaborate with and learn from senior leaders within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on Walmart Connect's product marketing strategy.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): San Bruno, CA & Hoboken, NJ
Geographic Context:
- San Bruno, CA: Located in the San Francisco Bay Area, with a mild Mediterranean climate and a cost of living slightly above the national average
- Hoboken, NJ: Situated across the Hudson River from Manhattan, with a humid subtropical climate and a cost of living comparable to other major East Coast cities
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for the right candidate)
ASSUMPTION: Both San Bruno, CA and Hoboken, NJ offer vibrant, multicultural environments with easy access to major cities and amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the Talent Acquisition team
- Behavioral and situational interviews with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Cross-functional collaboration and communication skills
- Data-driven decision making and analytical skills
- Cultural fit and alignment with Walmart's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your leadership and problem-solving skills
- Research Walmart Connect and the broader retail media landscape to demonstrate your industry knowledge
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Product Marketing, Leadership, Strategic Planning, Go-to-Market Strategy, Team Management, AdTech, Retail Media, Data Analysis, Cross-Functional Collaboration
ASSUMPTION: Walmart's application process is designed to assess candidates' leadership, strategic thinking, and cultural fit for this role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Proficiency in relevant tools and technologies is required for this role, with a focus on project management, data analysis, and marketing automation.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- Strive for excellence
- Act with integrity
- Spark creativity and innovation
- Respect the individual
- Collaborate and build relationships
- Inclusive team
Work Style:
- Fast-paced and dynamic environment
- Strong focus on team collaboration and cross-functional partnership
- Data-driven decision making and continuous improvement
- Results-oriented and action-oriented culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do your leadership and team management skills align with Walmart's values and work style?
- How do you approach strategic planning and execution in a fast-paced, evolving environment?
- How do you foster a culture of innovation, collaboration, and executional excellence within your team?
ASSUMPTION: Walmart's culture emphasizes customer focus, collaboration, and continuous improvement, with a strong commitment to diversity, equity, and inclusion.
⚠️ Potential Challenges
- Managing a large, high-performing team in a fast-paced, dynamic environment
- Balancing strategic thinking with operational execution
- Navigating a complex, matrixed organization with multiple stakeholders
- Adapting to changes in the retail media landscape and consumer behavior
- Maintaining team morale and engagement in a high-pressure, results-driven environment
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- Compared to other product marketing leadership roles, this position offers a unique opportunity to shape the future of a major retailer's advertising platform
- Unlike other roles, this position requires a strong balance of strategic thinking and operational execution, with a focus on team leadership and cross-functional collaboration
- Career progression in this role may lead to senior leadership positions within Walmart Connect or other divisions of the company
ASSUMPTION: This role offers a distinct blend of strategic and operational responsibilities, with a strong focus on team leadership and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, driving adoption, engagement, and revenue growth
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating and delivering best-in-class enablement materials for Sales and Customer Success teams, supporting product adoption and engagement
- Optimizing campaign performance using data analysis and automation, ensuring continuous improvement and maximum ROI
ASSUMPTION: These projects demonstrate the strategic and operational balance required for success in this role, with a focus on data-driven decision making and continuous improvement.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product marketing strategy for Walmart Connect?
- What are the key priorities for the first 90 days in this role?
- How does the team structure and reporting lines support the goals of this role?
- What are the most significant challenges facing the product marketing team, and how can this role address them?
- How does Walmart Connect support the professional development and growth of its employees?
ASSUMPTION: These questions help assess the strategic alignment, team dynamics, and growth opportunities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your leadership and problem-solving skills
- Research Walmart Connect and the broader retail media landscape to demonstrate your industry knowledge
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring manager one week after your final interview, expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
