Group GM of Marketing - The Mahony Group

📌 Core Information

🔹 Job Title: Group GM of Marketing - The Mahony Group

🔹 Company: BlueRock

🔹 Location: Melbourne, Victoria, Australia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for multiple hospitality venues
• Managing digital and print marketing, public relations, communications, and advertising
• Conducting market research and competitive analysis
• Creating and executing growth campaigns to increase sales and ROI
• Collaborating with venue operations managers to create bespoke campaigns
• Managing social media accounts and growing online presence
• Reporting on campaign outcomes and providing data-driven insights

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a passion for the hospitality industry. The ideal candidate will have experience in marketing, preferably within the hospitality sector, and be comfortable working across multiple venues and digital platforms.

📋 Key Responsibilities

✅ Develop marketing campaigns for all food and beverage venues, including short- and long term online marketing strategies

✅ Regular reporting on sales and success of marketing campaigns, including analysis on areas for improvement as well as reporting through Google Analytics

✅ Conduct market research and competitive analysis

✅ Identify growth opportunities

✅ Create and execute paid and non-paid growth campaigns to increase sales and report on ROI

✅ Review and monitor corporate websites and recommend improvements

✅ Design, identify, and create automated email campaigns

✅ Work with Venue Operations Managers to create bespoke campaigns for each venue

✅ Develop strategies for increasing social media presence

✅ Manage social media accounts, including posting content and implementing strategies for growing followers

✅ Develop a reporting process that provides both quantitative and qualitative feedback as to the outcomes of each campaign undertaken

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working independently and collaboratively to achieve marketing objectives.

🎯 Required Qualifications

Education: Degree or diploma in marketing or a related field

Experience: Leadership experience in a marketing role with a passion for the digital space and the hospitality sector

Required Skills:

• Marketing strategy development and execution
• Digital marketing expertise
• Public relations and communications skills
• Advertising and promotional strategy creation
• Strong analytical skills and attention to detail
• Leadership and team management abilities
• Customer experience focus
• Campaign development and management
• Email marketing and automation
• Social media management and growth strategies
• Reporting and data analysis

Preferred Skills:

• Experience with Google Analytics
• Familiarity with hospitality industry trends
• Bilingual or multilingual skills (advantageous but not required)

ASSUMPTION: Candidates with relevant marketing experience and a strong passion for the hospitality industry are most likely to succeed in this role. Familiarity with the Melbourne hospitality scene would be beneficial but not essential.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a marketing role with 5-10 years of experience in Melbourne, the estimated salary range is AU$120,000 - AU$160,000 per annum. This role offers a competitive salary and benefits package.

Benefits:

• Opportunity to be part of a rising player in the hospitality industry, contributing to the growth of innovative projects
• Engaging work environment with a collaborative team focused on achieving shared goals
• Chance to develop and implement improved operations processes across multiple venues

Working Hours: Full-time, Monday to Friday, with flexibility to work additional hours as required to meet campaign deadlines

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may include health insurance, superannuation, and other perks typically offered by companies of this size in the hospitality industry.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on entrepreneurial advisory and business growth

Company Size: 201-500 employees, offering a mid-sized company environment with opportunities for growth and collaboration

Founded: 2008, with over a decade of experience in the industry

Company Description:

• BlueRock is an entrepreneurial advisory firm that works with businesses to help them grow and succeed
• The company offers a range of services, including accounting, law, finance, bookkeeping, business, life, and wealth management
• BlueRock is recognized as a 'Best Place to Work' company and is committed to giving back to the community through its Be BlueRock Foundation and B Corporation certification

Company Specialties:

• Accounting
• Law
• Finance
• Bookkeeping
• Business
• Life
• Business & Domestic Insurance
• Grants & Incentives
• Self Managed Super Funds
• Startups
• Wealth
• Corporate Advisory
• Payroll
• Tax Advisory
• Digital Transformation
• Funding and Capital
• Wills and Estates
• Home Loans
• Investment Management
• Superannuation
• Financial Planning
• Life Insurance
• Commercial Law
• Manufacturing
• Allied Health
• Construction and Property
• Franchising
• Pharmacy
• Retail & eCommerce
• Family Law
• Cash Flow Management
• Paid Media
• Asset Finance

Company Website: http://www.bluerock.com.au

ASSUMPTION: BlueRock's diverse range of services and commitment to community engagement make it an attractive employer for candidates seeking a well-rounded and socially responsible work environment.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with the opportunity to grow and develop within the company

Reporting Structure: This role reports directly to the Hiring Manager and works collaboratively with venue operations managers and other marketing team members

Work Arrangement: Full-time, on-site role with the opportunity for flexible working arrangements to meet campaign deadlines

Growth Opportunities:

• Progression to a senior marketing role or management position within the company
• Expanding marketing expertise and skills through hands-on experience and professional development opportunities
• Contributing to the growth and success of the hospitality venues and the broader BlueRock organization

ASSUMPTION: This role offers significant growth potential for candidates with strong marketing skills and a desire to progress their career within the hospitality industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office environment with a focus on employee well-being and engagement

Office Location(s): 525 Collins St, Rialto Towers East Podium, Melbourne, Victoria 3000, AU

Geographic Context:

• Melbourne is a vibrant, multicultural city with a thriving hospitality industry
• The city offers a high quality of life, with numerous cultural attractions, sporting events, and outdoor activities
• Melbourne's central business district (CBD) is home to a diverse range of businesses and industries, providing ample networking opportunities

Work Schedule: Standard full-time work hours, with flexibility to work additional hours as required to meet campaign deadlines

ASSUMPTION: The central location of the office and the vibrant nature of Melbourne make it an attractive place to work for candidates seeking a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or video interview with the Hiring Manager and other team members
• Final interview with the Hiring Manager and/or other senior team members
• Job offer and onboarding

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and interpersonal skills
• Cultural fit and alignment with BlueRock's values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare for behavioral and situational interview questions that focus on your marketing expertise and problem-solving abilities
• Research BlueRock and the hospitality industry to demonstrate your enthusiasm and understanding of the role and company
• Be prepared to discuss your experience with marketing campaigns, data analysis, and social media management

ATS Keywords: Marketing strategy, digital marketing, public relations, advertising, market research, competitive analysis, social media management, campaign development, email marketing, reporting, data analysis, hospitality industry, customer experience

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their marketing expertise and cultural fit with BlueRock to increase their chances of success.

🛠️ Tools & Technologies

• Google Analytics
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor, Constant Contact)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Project management software (e.g., Asana, Trello, Jira)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial spirit
• Collaboration and teamwork
• Client-focused approach
• Integrity and professionalism
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing campaigns in the hospitality industry?
• Are you comfortable working collaboratively with venue operations managers and other marketing team members to achieve shared goals?
• Do you have strong analytical skills and the ability to make data-driven decisions?
• Are you passionate about the hospitality industry and committed to delivering outstanding customer experiences?
• Do you thrive in a dynamic and fast-paced work environment, and are you able to adapt to change and meet tight deadlines?

ASSUMPTION: Candidates who align with BlueRock's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously for various hospitality venues
• Keeping up with industry trends and best practices in digital marketing
• Balancing the needs of multiple stakeholders, including venue operations managers and other marketing team members
• Adapting to changes in marketing strategies and priorities
• Meeting tight deadlines and maintaining a high level of accuracy and attention to detail

ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing for multiple hospitality venues within a single organization
• Compared to marketing roles in other industries, this role requires a strong understanding of the hospitality industry and its unique marketing challenges and opportunities
• Career progression in this role may involve moving into a senior marketing role or management position within the company, or transitioning into a marketing role within another hospitality venue or organization

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing roles in the hospitality industry when evaluating their fit for the position.

📝 Sample Projects

• Developing and executing a marketing campaign for a new hospitality venue launch
• Conducting market research and competitive analysis to identify growth opportunities for an existing hospitality venue
• Creating and implementing a social media strategy to increase online presence and drive sales for a hospitality venue

ASSUMPTION: These sample projects illustrate the range of marketing activities and responsibilities required for this role, and candidates should be prepared to discuss their experience with similar projects during the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with venue operations managers and other marketing team members to achieve shared goals?
• What are the most significant marketing challenges and opportunities facing the hospitality venues in the coming year?
• How does BlueRock support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in and understanding of the role and company, and can help to differentiate them from other applicants.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare for behavioral and situational interview questions that focus on your marketing expertise and problem-solving abilities
• Research BlueRock and the hospitality industry to demonstrate your enthusiasm and understanding of the role and company
• Follow up with the Hiring Manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.