📌 Core Information
🔹 Job Title: Group Head - Media Planning
🔹 Company: dentsu
🔹 Location: Gurugram, India
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day planning on key accounts
- Building and developing media owner relationships
- Ensuring campaigns run smoothly and meet Service Level Agreements
- Guiding investment towards appropriate advertising partners
- Creating and managing digital media plans
- Tracking campaign performance and providing recommendations
- Monitoring market trends and identifying new opportunities
ASSUMPTION: This role requires a balance of strategic thinking, operational execution, and strong relationships with both clients and media owners.
📋 Key Responsibilities
✅ Effectively runs the day-to-day planning on key accounts
✅ Builds and develops media owner relationships to drive market leading planning for clients
✅ Works with other departments to ensure campaigns go live on time and adhere to Service Level Agreements
✅ Uses understanding of commercial opportunities and trading focuses to guide investment
✅ Creates, manages, and coordinates the implementation of digital media plans
✅ Tracks digital campaign performance and maintains post evaluations
✅ Prepares and delivers presentations
✅ Monitors market trends and identifies new digital opportunities and advertising spaces
✅ Performs ad-hoc and other job-related duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and relationship management, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: At least 4-7 years of agency experience in Digital advertising
Required Skills:
- Proven experience in Digital advertising, with a strong knowledge of Display, Paid Search, and Paid Media Advertising
- Hands-on experience with Google Ads, Meta Ads, LinkedIn, and X(Twitter) Ads
- Experience with campaign management and ad serving technology like Sizmek and Google Analytics
- Familiarity with tools such as SimilarWeb and ComScore
- Excellent organizational and time management skills
Preferred Skills:
- Experience with additional advertising platforms
- Fluency in additional languages
ASSUMPTION: Candidates should have a solid foundation in digital advertising and a proven track record of successful campaign management.
💰 Compensation & Benefits
Salary Range: INR 15-25 lakhs per annum (Based on experience and market standards)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Learning and development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on market standards for similar roles in the advertising industry in Gurugram, India.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Global), with a significant presence in Gurugram, India
Founded: 1901 (as a predecessor agency)
Company Description:
- dentsu is a global media, creative, and digital agency that helps brands connect with consumers in meaningful ways
- The company offers a wide range of services, including media planning and buying, creative services, and digital marketing
- dentsu is known for its innovative approach to advertising and its commitment to sustainability
Company Specialties:
- Media planning and buying
- Creative services
- Digital marketing
- Data and technology
Company Website: dentsu.com
ASSUMPTION: As a large, global agency, dentsu offers numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (Group Head)
Reporting Structure: Reports directly to the Senior Media Director
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to advance to a Senior Media Director role
- Opportunities to work on diverse clients and projects
- Access to learning and development programs
ASSUMPTION: This role offers opportunities for career growth within the agency, as well as the chance to work on high-profile clients and campaigns.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): AIHP Horizon, Gurugram
Geographic Context:
- Gurugram is a major tech hub and a significant market for the advertising industry
- The office is located in a bustling business district with easy access to public transportation
- The area offers numerous dining, shopping, and entertainment options
Work Schedule: Monday-Friday, 9:30 AM - 6:30 PM (with flexibility for remote work as needed)
ASSUMPTION: The office environment is dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-person interview with the hiring manager and/or team members
- Final interview with the Senior Media Director
Key Assessment Areas:
- Digital advertising expertise
- Campaign management skills
- Relationship-building abilities
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience and achievements in digital advertising
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful campaigns you've managed and the results you've achieved
ATS Keywords: Digital Advertising, Media Planning, Campaign Management, Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads, Display Advertising, Paid Search, Sizmek, Google Analytics, SimilarWeb, ComScore, Organizational Skills, Time Management
ASSUMPTION: The application process is competitive, and candidates should emphasize their relevant experience and skills to stand out.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- LinkedIn Ads
- Twitter Ads
- Sizmek
- Google Analytics
- SimilarWeb
- ComScore
ASSUMPTION: Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Accountability
- Passion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on delivering results and driving growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about staying up-to-date with the latest digital advertising trends?
- Do you have a proven track record of driving results and exceeding client expectations?
ASSUMPTION: Candidates who are innovative, collaborative, and results-driven will be a strong fit for dentsu's culture.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously
- Keeping up with the fast-paced nature of the advertising industry
- Building and maintaining strong relationships with clients and media owners
- Adapting to changes in the market and client needs
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to Media Planner/Buyer roles in other agencies, but with additional responsibilities and a higher level of strategic input
- In comparison to in-house media planning roles, this position offers the opportunity to work on a diverse range of clients and campaigns
- Career progression in this role could lead to Senior Media Director or other leadership positions within the agency
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a digital media plan for a major retail client, resulting in a 20% increase in sales
- Managing a complex, multi-channel campaign for a global tech brand, achieving a 15% increase in brand awareness
- Identifying and capitalizing on new advertising opportunities, such as emerging social media platforms or programmatic advertising
ASSUMPTION: These projects demonstrate the strategic and tactical aspects of the role, as well as the potential for innovation and growth.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the agency support the professional development of its employees?
- What is the team structure, and how does this role fit into it?
- How does the agency approach innovation and staying ahead of industry trends?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the agency's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in digital advertising
- Prepare a cover letter that demonstrates your passion for the industry and your fit for the role
- Prepare examples of successful campaigns you've managed and the results you've achieved
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
