Group Head of Marketing

📌 Core Information

🔹 Job Title: Group Head of Marketing

🔹 Company: Infopro Digital Services Limited

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (Remote/On-site)

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Leading global marketing efforts for Central Banking and Risk Learning brands
• Developing and executing marketing growth strategies
• Managing a team of three and collaborating with cross-functional stakeholders
• Driving innovation, engagement, and revenue growth across global markets

ASSUMPTION: This role requires a strategic mindset with hands-on execution ability, as well as strong analytical and leadership skills.

📋 Key Responsibilities

✅ Strategic Leadership & Team Management: Define and execute marketing growth strategy, lead a high-performing team, and contribute to brand leadership teams.

✅ Campaign Management & Lead Generation: Oversee marketing activities, campaigns, and lead generation through HubSpot and Salesforce.

✅ Subscriptions & Engagement: Develop and optimize onboarding, engagement, and re-engagement journeys for subscribers using Piano, Google Analytics, HubSpot, and Salesforce.

✅ Events & Training Promotion: Curate and build targeted audiences for global in-person events and expand the reach of bespoke and enterprise learning offerings.

✅ Research & Product Insight: Conduct market research, build segmentation strategies, and maintain deep product knowledge to enhance campaign effectiveness.

✅ Reporting & Analytics: Present monthly reports on the subscriptions business at board level, monitor website performance, and track ROI.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven decision making, requiring a versatile and adaptable candidate.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in senior B2B marketing, ideally within financial services, digital media, or professional training sectors

Required Skills:

• Deep knowledge of subscription marketing, marketing automation, and CRM systems (HubSpot, Salesforce, Piano)
• Strong analytical mindset and data-driven decision making
• Excellent stakeholder engagement and cross-functional collaboration
• Inspirational team leadership with experience managing high-performing marketers
• Strategic thinker with hands-on execution ability
• Passion for audience development, product marketing, and client-centred campaign design

Preferred Skills:

• Fluency in additional languages
• Experience working with global teams

ASSUMPTION: Candidates with experience in B2B marketing, particularly within financial services or digital media, will be best suited for this role.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (Based on industry standards for senior B2B marketing roles in London)

Benefits:

• 25–30 days annual leave (based on tenure)
• Private medical and dental insurance
• Group personal pension plan and life assurance
• Hybrid working from central London HQ
• Paid birthday off and volunteer days
• Bonusly peer recognition programme
• On-site wellbeing support including massages and mental health services
• Structured learning through Generation Infopro platform
• Cycle-to-work scheme, gym discounts, and more

Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior B2B marketing roles in London. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Infopro Digital is a leading global B2B information and technology group, connecting professional communities with insights, content, and platforms that drive business performance.

Company Size: Infopro Digital has 4,000 employees across 18 countries, making it a large organization with significant resources and opportunities for growth.

Founded: Infopro Digital was founded in 2001 and has since grown to become a leading player in the business-to-business information and services sector.

Company Description:

• Infopro Digital offers multi-media products and solutions, including software, tradeshows, databases, digital solutions, lead generation, analysis & insight, events, and training
• The Group covers several sectors, including Risk & Insurance, Automotive aftermarket, Construction, Retail, Industry, and the Public Sector
• Infopro Digital helps its customers and clients improve efficiency, make informed decisions, and grow revenue by generating new business and sales opportunities

Company Specialties:

• Information professional
• Salons
• Events
• Editor of software
• Data
• Technologies
• B2B
• Marketplaces
• Formation
• Automobile
• Assurance
• Sector public
• Construction
• Médias
• Industrie
• Distribution
• Medias
• Leads
• Events
• Trade shows
• Softwares publisher
• Insurance
• Public sector
• Retail
• And industry

Company Website: Infopro Digital

ASSUMPTION: Infopro Digital's diverse range of products and services, as well as its global presence, offer unique opportunities for growth and development within this role.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Global Marketing Director and leading a team of three marketing professionals.

Reporting Structure: The Group Head of Marketing will report directly to the Global Marketing Director and collaborate with stakeholders across editorial, commercial, product, and digital functions.

Work Arrangement: This role offers a hybrid work arrangement, with a mix of remote and on-site work from the company's central London headquarters.

Growth Opportunities:

• Potential to shape growth strategy and product development for two of the company's most respected B2B verticals
• Opportunity to lead a high-performing marketing team and contribute to brand leadership teams
• Possibility to expand the reach and impact of bespoke and enterprise learning offerings through targeted digital campaigns and CRM strategies

ASSUMPTION: This role offers significant opportunities for growth and development within a large, global organization, with the potential to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Central London headquarters with hybrid work arrangement

Office Location(s): 133 Houndsditch, London, England EC3A 7BX, GB

Geographic Context:

• London is a major global city with a thriving business ecosystem, offering ample opportunities for networking and professional growth
• The city is home to a diverse range of industries, including finance, technology, and media
• London's central location makes it an ideal hub for global business operations

Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a balance between remote work and on-site collaboration, allowing for flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager (Global Marketing Director) and a member of the HR team
• Final interview with senior stakeholders

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Data-driven decision making and analytical mindset
• Stakeholder engagement and cross-functional collaboration
• Alignment with company values and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the company, its products, and services, and how your skills and experience make you a strong fit for the position
• Prepare examples of your marketing campaigns, their outcomes, and the impact you've made in previous roles

ATS Keywords: Marketing strategy, team management, lead generation, digital marketing, CRM systems, data analysis, stakeholder engagement, product development, campaign management, audience development, subscription marketing, event promotion, market research, automation workflows, client engagement, revenue growth

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to demonstrate your qualifications and fit for the position.

🛠️ Tools & Technologies

• HubSpot (marketing automation and CRM platform)
• Salesforce (CRM platform)
• Piano (subscription management platform)
• Google Analytics (web analytics service)
• BB8 (internal content management system)

ASSUMPTION: Familiarity with these tools and technologies will be beneficial for success in this role, as they are integral to the company's marketing operations.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Expertise
• Innovation
• Collaboration
• Integrity

Work Style:

• Strategic and data-driven approach to marketing
• Collaborative and cross-functional teamwork
• Focus on continuous learning and improvement
• Results-oriented and accountable for driving growth and revenue

Self-Assessment Questions:

• How do you align with Infopro Digital's customer-centric approach to marketing?
• Describe your experience working with global teams and managing remote team members
• How do you ensure that your marketing campaigns are data-driven and results-oriented?

ASSUMPTION: Candidates who demonstrate a strong fit with Infopro Digital's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a team remotely and ensuring their engagement and productivity
• Balancing strategic planning with hands-on execution and day-to-day tasks
• Adapting to a fast-paced and dynamic work environment within a large, global organization
• Navigating a complex and evolving marketing technology stack

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset, as well as a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on two of the company's most respected B2B verticals (Central Banking and Risk Learning)
• Compared to other senior marketing roles, this position offers a broader scope of responsibilities and the opportunity to shape growth strategy and product development
• Career progression in this role may lead to broader leadership opportunities within the company's global marketing function

ASSUMPTION: Candidates with experience in senior B2B marketing roles within related industries will find this role to be a unique and attractive opportunity for growth and development.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new product launch, driving adoption and revenue growth
• Optimizing marketing automation workflows to improve lead quality and conversion rates, resulting in a 20% increase in marketing-qualified leads
• Conducting market research and analysis to inform product development and positioning, leading to a 15% increase in customer satisfaction scores

ASSUMPTION: These sample projects demonstrate the strategic and data-driven approach required for success in this role, as well as the potential impact on the company's growth and revenue.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for Central Banking and Risk Learning, and how this role will contribute to its evolution?
• How does the Global Marketing Director support the growth and development of the marketing team, and what opportunities are there for professional growth within this role?
• What are the key priorities for the first 90 days in this role, and how will the Global Marketing Director and other stakeholders support my success in achieving them?
• How does Infopro Digital foster a culture of innovation and continuous learning, and what resources are available to support my professional development in this role?
• What are the most significant challenges facing the marketing function within the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing campaigns, their outcomes, and the impact you've made in previous roles
• Follow up with the hiring manager (Global Marketing Director) one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.