📌 Core Information
🔹 Job Title: Group Head of Marketing, Events and Communications (B2B) - Maternity Cover (12-14 months)
🔹 Company: Medica Group
🔹 Location: Hastings, East Sussex, United Kingdom
🔹 Job Type: Full-Time, Hybrid (1 day per month in the office)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 7-10+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading a cross-functional team of nine across Marketing, Events, and Communications
- Driving internal and external communications, brand development, lead generation, and supporting commercial initiatives
- Collaborating with executive stakeholders and contributing to strategic planning
- Focusing on digital channels, thought leadership, events, and overall content strategy
- Supporting revenue growth and market positioning
ASSUMPTION: This role requires a strategic and commercially minded leader with significant B2B marketing experience, including senior leadership roles. The successful candidate will be comfortable working with executive stakeholders and managing cross-functional teams.
📋 Key Responsibilities
✅ Lead a team of nine across Marketing, Events, and Communications, driving strategy and execution
✅ Develop and implement marketing strategies aligned with business goals, with a focus on digital channels
✅ Collaborate with executive stakeholders, including the Group CEO, country MDs, and Commercial Heads
✅ Support revenue growth, campaign direction, and market positioning
✅ Manage budgets, ensure adherence to GDPR, DPO, and ICO rules, and maintain productive working relationships
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and stakeholder management. Strong leadership, commercial acumen, and digital marketing expertise are essential for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or related field; CIM qualification preferred
Experience: 7-10+ years' B2B marketing experience, including 3-4 years in a senior leadership role
Required Skills:
- Proven track record in commercial marketing roles, supporting revenue generation
- Excellent communication skills and comfort engaging with executive stakeholders
- Expertise in digital marketing platforms, including website development, content strategy, SEO, paid advertising, and events delivery and management
- Strategic thinking, hands-on execution, and commercial acumen
- Ability to manage cross-functional teams of six or more
Preferred Skills:
- Healthcare sector experience
- International marketing/acquisition experience
ASSUMPTION: While healthcare sector experience is a bonus, it is not essential. The ideal candidate will have a strong background in B2B marketing, with a focus on digital channels and commercial acumen.
💰 Compensation & Benefits
Salary Range: £85,000 to £100,000 p/a dependent on experience
Benefits:
- Flexible and hybrid working
- A company culture that promotes work-life balance
- Commitment from employers to continued learning and development
- Access to Employee Assistance Programme
- Annual bonus
- Enhanced holiday allowance + bank holidays
- Group life assurance
- Pension
- Social events
- Sick pay
- Cycle to work scheme
- Access to free and regular personal development & wellbeing events
Working Hours: Monday to Friday, 8.30am to 5.00pm
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the UK. The benefits package is competitive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare technology and services, focusing on telemedicine and radiology
Company Size: Medium (201-500 employees)
Founded: 2004
Company Description:
- Medica Group is a leading provider of diagnostic services, specializing in telemedicine and radiology
- The company offers routine reporting, subspecialty cross-sectional reporting, mammography, CT colonography, nighthawk, dayhawk, teleradiology, and pathology reporting services
- Medica Group serves over 50% of the NHS and has an international presence in 19 countries
Company Specialties:
- Routine reporting
- Subspecialty cross-sectional reporting
- Mammography
- CT colonography
- Nighthawk
- Dayhawk
- Teleradiology
- Radiology
- Radiologist
- Pathology reporting
Company Website: https://medica.co.uk/
ASSUMPTION: Medica Group is a well-established company in the healthcare technology and services sector, with a strong focus on telemedicine and radiology. The company's size and industry position offer opportunities for growth and professional development.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Group CEO
Reporting Structure: Five direct reports, with a team of nine across Marketing, Events, and Communications
Work Arrangement: Hybrid, with a minimum of one visit per month to the Hastings office
Growth Opportunities:
- Potential for long-term career growth within the company
- Opportunity to make a significant impact on the company's marketing strategy and revenue growth
- Chance to develop leadership and management skills
ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a significant impact on the company's growth and development. The role also provides opportunities for career growth and professional development.
🌍 Location & Work Environment
Office Type: Hybrid, with a minimum of one visit per month to the Hastings office
Office Location(s): Hastings, East Sussex, United Kingdom
Geographic Context:
- The Hastings office is located in the heart of Hastings, a coastal town in East Sussex, with easy access to local amenities and public transportation
- The area offers a mix of urban and rural living, with nearby countryside and coastal walks
- Hastings is well-connected by road and rail, with easy access to London and other major cities
Work Schedule: Monday to Friday, 8.30am to 5.00pm, with flexible working arrangements available
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility. The Hastings office is conveniently located, with easy access to local amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant stakeholders
- Final interview with the Group CEO
Key Assessment Areas:
- Strategic thinking and commercial acumen
- Leadership and management skills
- Digital marketing expertise
- Communication and stakeholder engagement skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience, leadership skills, and digital marketing expertise
- Prepare examples of your past marketing campaigns, their outcomes, and the impact you made on revenue growth
- Research Medica Group and the role to demonstrate your understanding of the company and the industry
ATS Keywords: B2B marketing, senior leadership, digital marketing, commercial acumen, stakeholder engagement, revenue growth, marketing strategy, team management
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, digital marketing expertise, and communication skills. The application process is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Teams, Excel, Outlook, PowerPoint)
- Digital marketing platforms (website development, content strategy, SEO, paid advertising, events delivery and management)
- CRM and marketing automation tools
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and digital marketing platforms. Familiarity with CRM and marketing automation tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Expert
- Commercial
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving results and revenue growth
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment focused on driving results and revenue growth?
- Are you comfortable working with and giving direction to executive stakeholders and direct reports across the business?
- Do you have a proven track record of delivery in a commercial, revenue-driven business?
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and will have a proven track record of delivery in a commercial, revenue-driven business. They will also be comfortable working with and giving direction to executive stakeholders and direct reports across the business.
⚠️ Potential Challenges
- The role requires a significant amount of stakeholder engagement and management, which may be challenging for candidates without senior leadership experience
- The role involves a mix of strategic planning and hands-on execution, which may be demanding for candidates who prefer one over the other
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
- The role is a maternity cover position, with a duration of 12-14 months, which may present challenges for candidates seeking long-term career growth within the company
ASSUMPTION: The role presents several potential challenges, including the need for significant stakeholder engagement and management, a mix of strategic planning and hands-on execution, a hybrid work arrangement, and the temporary nature of the role. Candidates should carefully consider these challenges before applying.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the B2B market, with a particular emphasis on digital channels, thought leadership, events, and overall content strategy
- Industry-specific context: The role is within the healthcare technology and services sector, with a focus on telemedicine and radiology
- Career path comparison: This role offers opportunities for career growth and professional development, with the potential for long-term growth within the company
ASSUMPTION: This role offers unique opportunities for candidates with significant B2B marketing experience, with a focus on digital channels, thought leadership, events, and overall content strategy. The role also offers opportunities for career growth and professional development within the healthcare technology and services sector.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to support revenue growth and market positioning
- Collaborating with executive stakeholders to plan and execute a major international event or conference
- Managing a team to create and implement a successful brand refresh campaign, including brand guidelines and visual identity
ASSUMPTION: These sample projects are designed to highlight the strategic, collaborative, and hands-on nature of the role, with a focus on driving results and revenue growth.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the company's long-term growth plans?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company's growth plans, and the opportunities for professional development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://medica.recruitee.com/o/group-head-of-marketing-apr25
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience, leadership skills, and digital marketing expertise
- Prepare examples of your past marketing campaigns, their outcomes, and the impact you made on revenue growth
- Research Medica Group and the role to demonstrate your understanding of the company and the industry
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
