📌 Core Information
🔹 Job Title: Group Marketing Lead, Digital
🔹 Company: IQ-EQ
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive digital strategy across all areas of the business
- Leading and mentoring the wider marketing team
- Enhancing and protecting the IQ-EQ brand through strategic digital initiatives
- Managing digital marketing campaigns and budgets
- Collaborating with cross-functional stakeholders to ensure digital marketing delivers results
ASSUMPTION: This role requires a digital marketing expert with a proven track record in senior leadership to drive digital transformation and elevate the company's brand presence.
📋 Key Responsibilities
✅ Design and implement a forward-thinking digital marketing strategy that aligns with commercial goals and objectives
✅ Lead, mentor, and inspire the wider marketing team, fostering a culture of innovation and excellence across all digital marketing touchpoints
✅ Enhance and protect the IQ-EQ brand through strategic digital initiatives, ensuring consistency and quality across all digital channels
✅ Be actively engaged in the planning, execution, and optimization of digital marketing campaigns, utilizing data-driven insights to maximize ROI
✅ Develop and curate high-quality content that engages and informs the target audience, supporting lead generation and customer retention efforts
✅ Lead efforts to improve search engine visibility and drive organic traffic through effective SEO strategies, as well as managing paid search campaigns for targeted reach
✅ Track, measure, and report on digital marketing performance, providing actionable insights to stakeholders
✅ Manage the digital marketing budget effectively, ensuring optimal allocation of resources to achieve strategic objectives
✅ Work closely with cross-functional stakeholders to ensure digital marketing delivers results
✅ Stay abreast of industry trends, emerging technologies, and best practices to continuously evolve and improve the digital marketing strategy
ASSUMPTION: This role involves a high level of strategic thinking, leadership, and hands-on campaign management to drive digital marketing success.
🎯 Required Qualifications
Education: Degree in digital marketing, business, or a related field; master's degree preferred
Experience: 8-10 years' experience in digital marketing with a proven track record of success in a senior leadership role
Required Skills:
- Strong leadership and management skills with the ability to inspire and drive a team towards achieving strategic goals
- Demonstrable expertise in digital marketing platforms, tools, and technologies, including SEO, SEM, social media, email marketing, and content management systems
- Exceptional analytical skills with the ability to interpret data and translate it into actionable strategies
- Excellent communication and interpersonal skills, capable of building relationships and collaborating with diverse teams and stakeholders
- Creative thinking and problem-solving abilities, with a passion for innovation and continuous improvement
- Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment
Preferred Skills:
- Experience in the financial services industry
- Fluency in multiple languages
ASSUMPTION: Candidates should possess a strong blend of strategic, leadership, and technical skills to excel in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a senior digital marketing role in London)
Benefits:
- Hybrid working approach, supporting employees in achieving balance and flexibility
- Learning and development programs, including PowerU and MyCampus
- Commitment to fostering an inclusive, equitable, and diverse culture
- Support for female managers launching their first fund through IQ-EQ Launchpad
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a senior digital marketing role in London, with consideration for the experience level and company size.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. IQ-EQ operates in the investor services sector, offering end-to-end services in administration, accounting, reporting, regulatory, and compliance needs of the investment sector worldwide.
Company Size: Large (5,001-10,000 employees). As a large organization, IQ-EQ offers extensive resources and opportunities for career growth and collaboration.
Founded: 1896. IQ-EQ has a long history and established reputation in the investor services industry.
Company Description:
- IQ-EQ is a leading investor services group offering end-to-end services in administration, accounting, reporting, regulatory, and compliance needs of the investment sector worldwide.
- The company employs a global workforce of 5,800+ people across 25 jurisdictions and has assets under administration (AUA) exceeding US$750 billion.
- IQ-EQ works with 13 of the world's top 15 private equity firms and is committed to ESG and best-in-class technology, including a global data platform and innovative proprietary tools supported by in-house experts.
Company Specialties:
- Corporate administration services
- Family office services
- Global accounting and consolidation & tax compliance services
- Global support solutions in Plug&Play mode
- Fund administration services
- Depositary, custody & securitization services
- 3rd party AIFM
- Private clients, corporates, and investor solutions
Company Website: http://www.iqeq.com
ASSUMPTION: IQ-EQ's extensive experience and global presence provide a stable and supportive environment for employees to grow and succeed.
📊 Role Analysis
Career Level: Senior. This role is suitable for experienced digital marketing professionals seeking to advance their careers in a leadership capacity.
Reporting Structure: The Group Marketing Lead, Digital will report directly to the Chief Marketing Officer (CMO) and collaborate closely with other senior leaders to ensure alignment with overall business objectives. Line manager responsibility for one direct report.
Work Arrangement: Hybrid. Employees can enjoy balance and flexibility while remaining connected to their colleagues.
Growth Opportunities:
- Potential to progress to a more senior role within the marketing department or the wider organization
- Opportunities to work on diverse projects and campaigns, expanding skillsets and industry knowledge
- Access to learning and development programs to support career growth and professional development
ASSUMPTION: This role offers ample opportunities for career progression and skill development within a dynamic and growing organization.
🌍 Location & Work Environment
Office Type: Hybrid. Employees can work from the office or remotely, with flexibility to balance work-life responsibilities.
Office Location(s): London, England, United Kingdom
Geographic Context:
- London is a major global financial hub, offering ample opportunities for networking and professional growth
- The city is known for its vibrant culture, diverse communities, and rich history
- London offers excellent transportation links, making it easy to commute to and from work
Work Schedule: Full-time, 40 hours per week, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement and central London location provide a convenient and engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other senior team members
- Final round interviews, potentially including a presentation or case study
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Leadership and management skills
- Communication and interpersonal skills
- Problem-solving and analytical abilities
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Demonstrate your understanding of the role and company by referencing specific responsibilities and initiatives in your application
- Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview
- Research the company and industry to show your enthusiasm and commitment to the role
ATS Keywords: Digital Marketing, SEO, SEM, Content Creation, Campaign Management, Budget Management, Leadership, Strategy, Marketing Technology, Analytics, Brand Management
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing expertise, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush or similar SEO tools
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
ASSUMPTION: Candidates should possess experience with industry-standard digital marketing tools and platforms to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Responsibility
Work Style:
- Dynamic and challenging environment
- Focus on long-term strategic thinking and continuous improvement
- Collaborative and inclusive team culture
- Hybrid work arrangement, balancing flexibility and connectivity
Self-Assessment Questions:
- Do you thrive in a dynamic and transformational business environment?
- Are you passionate about digital marketing and committed to driving excellence and innovation within the team and across the Group?
- Do you possess strong leadership and management skills, with the ability to inspire and drive a team towards achieving strategic goals?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with IQ-EQ's values and work style, aligning with the company's commitment to excellence, innovation, and collaboration.
⚠️ Potential Challenges
- Managing a team across multiple time zones and locations
- Balancing strategic thinking with hands-on campaign management
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Ensuring consistent brand messaging and quality across all digital channels
ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and effective team management.
📈 Similar Roles Comparison
- This role differs from other digital marketing leadership positions in its focus on driving digital transformation and elevating the company's brand presence across all areas of the business
- IQ-EQ's global presence and extensive resources provide unique opportunities for career growth and impact
- Career progression may include moving into a more senior role within the marketing department or the wider organization
ASSUMPTION: This role offers a unique opportunity to drive digital marketing success within a large, global organization, with ample potential for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch
- Managing a team to create and implement a targeted SEO campaign, improving search engine visibility and organic traffic
- Collaborating with cross-functional stakeholders to enhance the company's brand presence and engagement across digital channels
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and hands-on aspects of the Group Marketing Lead, Digital role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for digital marketing and how this role contributes to achieving it?
- How does the marketing team collaborate with other departments to ensure digital marketing delivers results?
- What opportunities are there for professional development and career growth within the marketing department and the wider organization?
- How does the company support work-life balance and employee well-being, particularly in a hybrid work arrangement?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview
- Research the company and industry to show your enthusiasm and commitment to the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
