📌 Core Information
🔹 Job Title: Group Marketing Lead, Private and Institutional Asset Owners
🔹 Company: IQ-EQ
🔹 Location: Port Louis, Mauritius
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing initiatives for the Private and Institutional Asset Owners segment
- Collaborating with subject matter experts and internal stakeholders
- Developing and executing global marketing strategies and campaigns
- Measuring and analyzing marketing efforts to maximize ROI
- Building strong relationships with key stakeholders across the commercial team
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a deep understanding of the Private and Institutional Asset Owners segment.
📋 Key Responsibilities
✅ Deliver best-in-class campaigns to build the IQ-EQ brand and drive commercial results
✅ Work with relevant SMEs to ensure end-to-end marketing support for the segment
✅ Develop and execute a global marketing strategy aligned with local markets
✅ Act as the segment's marketing point of contact to support growth targets
✅ Track, measure, and analyze marketing efforts to ensure maximum ROI
✅ Work with internal stakeholders to generate new opportunities and execute plans
✅ Collaborate with the communications team and external PR agency to secure brand coverage
✅ Provide marketing expertise to support the Group's growth targets
ASSUMPTION: This role involves managing multiple priorities and working in a fast-paced environment, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Third-level degree in marketing, digital marketing, or business studies
Experience: A minimum of 5 years' experience implementing global marketing campaigns in an in-house team
Required Skills:
- Brand management
- Integrated campaign planning
- Content creation
- Digital marketing
- Event management
- Stakeholder relationship management
- Strong communication, writing, and editing skills
- Fluency in English
- Proactivity, self-motivation, and ability to meet changing deadlines
- Team player with a sense of fun
Preferred Skills:
- Specific industry knowledge and experience
- Fluency in additional languages
ASSUMPTION: Candidates with a strong commercial mindset, agility, resilience, and a 'can-do' attitude are likely to excel in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between 150,000 - 200,000 MUR (Mauritian Rupees) per annum, based on industry standards for a marketing lead role with 5-10 years of experience in the financial services sector.
Benefits:
- Competitive benefits package
- Learning and development programs (PowerU and MyCampus)
- Hybrid working approach
- Diversity, Equity, and Inclusion initiatives
Working Hours: Full-time, with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The final salary offer will be made by the hiring manager.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 5,001-10,000 employees
Founded: 1896
Company Description:
- IQ-EQ is a leading investor services group offering end-to-end services in administration, accounting, reporting, regulatory, and compliance needs of the investment sector worldwide.
- The company employs a global workforce of 5,800+ people across 25 jurisdictions and has assets under administration (AUA) exceeding US$750 billion.
- IQ-EQ works with 13 of the world's top 15 private equity firms and is committed to ESG and best-in-class technology.
Company Specialties:
- Corporate administration services
- Family office services
- Global accounting and consolidation services
- Fund administration services
- Depositary, custody, and securitization services
- 3rd party AIFM
- Private clients and investor solutions
Company Website: http://www.iqeq.com
ASSUMPTION: IQ-EQ's extensive global presence and client base make it an attractive employer for marketing professionals seeking international exposure and growth opportunities.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Global Head of Marketing and works closely with regional marketing teams and subject matter experts
Work Arrangement: Hybrid working approach, with a combination of on-site and remote work
Growth Opportunities:
- Progression to a senior marketing role or leadership position within the marketing team
- Expanding industry knowledge and expertise in the financial services sector
- Developing skills in strategic planning, campaign management, and stakeholder engagement
ASSUMPTION: This role offers a unique opportunity for a driven marketing professional to make a significant impact on IQ-EQ's global marketing efforts and contribute to the company's continued success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): 33 Edith Cavell Street, Port Louis 11324, Mauritius
Geographic Context:
- Port Louis is the capital and largest city of Mauritius, offering a vibrant multicultural environment
- The city is known for its historic sites, cultural attractions, and bustling business district
- Mauritius is a popular tourist destination, offering a tropical climate, beautiful beaches, and a high standard of living
Work Schedule: Standard workweek of 40 hours, with flexibility for hybrid working arrangements
ASSUMPTION: The Port Louis office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the Global Head of Marketing and relevant stakeholders
- Final interview with the regional managing director
Key Assessment Areas:
- Marketing strategy and campaign development
- Industry knowledge and understanding of the Private and Institutional Asset Owners segment
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Demonstrate your understanding of the Private and Institutional Asset Owners segment and IQ-EQ's business
- Prepare examples of successful marketing campaigns you've led or contributed to
- Showcase your ability to work collaboratively and manage multiple priorities
ATS Keywords: Marketing strategy, campaign development, Private and Institutional Asset Owners, global marketing, stakeholder engagement, brand management, integrated marketing, digital marketing, event management
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, industry knowledge, and communication skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Collaborative
- Innovative
- Responsible
- Expert
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about delivering measurable results and driving commercial success?
- Do you have a strong commercial mindset and a 'can-do' attitude?
ASSUMPTION: Candidates who align with IQ-EQ's company values and work style are likely to be a strong fit for this role and the organization's culture.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working with diverse stakeholders across different time zones and cultures
- Adapting to changes in marketing strategies and priorities
- Developing a deep understanding of the Private and Institutional Asset Owners segment
ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to change, and demonstrate strong communication and stakeholder engagement skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director position in a global financial services firm, with a focus on the Private and Institutional Asset Owners segment
- Compared to other marketing roles, this position requires a strong understanding of the financial services industry and the specific needs of the target segment
- Career progression in this role could lead to a senior leadership position within IQ-EQ's marketing team or a similar role in another global financial services firm
ASSUMPTION: This role offers unique opportunities for professional growth and development within the marketing function and the broader financial services industry.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new fund or investment product
- Conducting market research and analysis to identify trends and opportunities within the Private and Institutional Asset Owners segment
- Collaborating with subject matter experts to create thought leadership content and secure media coverage
ASSUMPTION: Successful candidates will have experience working on similar projects and be able to demonstrate their ability to deliver results in a fast-paced, dynamic environment.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 90 days?
- How does IQ-EQ support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in the Private and Institutional Asset Owners segment, and how can this role address them?
- How does IQ-EQ measure the success of its marketing campaigns, and how will this role contribute to that process?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and your understanding of IQ-EQ's business and marketing priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Showcase your understanding of the Private and Institutional Asset Owners segment and IQ-EQ's business
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
