Group Marketing Manager

📌 Core Information

🔹 Job Title: Group Marketing Manager

🔹 Company: Tawzef for Recruitment & HR Consultancy

🔹 Location: Cairo, Egypt

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies to promote polymer products and increase market share
• Managing the brand image and positioning of the company's polymer products
• Creating and managing marketing campaigns across multiple channels
• Conducting market research and analyzing campaign performance
• Building relationships with customers, distributors, and stakeholders
• Collaborating with internal teams and providing guidance to junior marketing team members
• Managing the marketing budget and allocating resources effectively

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. Experience in the polymer or chemical industries is preferred but not required.

📋 Key Responsibilities

✅ Design and execute comprehensive marketing strategies to promote polymer products and increase market share

✅ Analyze market trends, customer insights, and competitor activities to identify opportunities for growth

✅ Develop and strengthen the brand image of the company's polymer products

✅ Craft compelling product value propositions and messaging tailored to target audiences

✅ Ensure consistency in branding and communication across all marketing channels

✅ Lead the creation of marketing materials, including brochures, presentations, case studies, and technical datasheets

✅ Plan and execute multi-channel campaigns, including digital marketing, social media, email marketing, and trade shows

✅ Conduct market research to identify customer needs, preferences, and emerging trends in the polymer industry

✅ Monitor campaign performance and use data to optimize strategies and improve ROI

✅ Partner with sales teams to identify and engage potential customers

✅ Build relationships with key customers, distributors, and stakeholders to understand their marketing needs

✅ Organize customer events, webinars, and training sessions to enhance product awareness and engagement

✅ Work closely with sales to ensure alignment of marketing strategies

✅ Provide guidance and training to junior marketing team members

✅ Develop and manage the marketing budget for polymer products

✅ Allocate resources effectively to maximize impact and achieve campaign goals

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong project management skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business Administration, Science, Chemical Engineering, or a related field. An MBA is a plus.

Experience: Minimum 10 years of experience in marketing, preferably within the polymer, plastics, or chemical industries.

Required Skills:

• Proven track record of executing successful marketing campaigns and driving product demand
• Strong expertise in both offline and digital marketing, with a heavier focus on digital channels and tools
• Ability to lead and execute marketing strategies across multiple regions
• Excellent analytical and problem-solving skills
• Strong communication and interpersonal skills
• Ability to work effectively with cross-functional teams
• Fluency in English

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with the polymer or chemical industries
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in marketing for technical or industrial products may find this role particularly suitable. Familiarity with marketing for B2B products is essential.

💰 Compensation & Benefits

Salary Range: The salary range for this position is EGY 300,000 - 400,000 per year (USD 18,000 - 24,000). This estimate is based on market research and comparable roles in the region.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Opportunities for professional development and training

Working Hours: Full-time position with standard working hours (8:30 AM - 5:30 PM, Sunday to Thursday). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary depending on the candidate's experience, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Tawzef for Recruitment & HR Consultancy operates in the human resources services industry, focusing on recruitment, HR consultancy, and outsourcing services for businesses in Egypt and the GCC.

Company Size: Tawzef is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: Tawzef was founded in 2007 and has since grown to become a leading HR services provider in the region.

Company Description:

• Tawzef offers a wide range of HR services, including local and overseas recruitment, staff outsourcing, pre-hiring assessments, and HR consultancy
• The company focuses on quality and timely delivery of services, ensuring client satisfaction and employee success
• Tawzef's team of experienced professionals works closely with clients to understand their unique needs and provide tailored HR solutions

Company Specialties:

• Recruitment (local and overseas)
• Staff outsourcing (manpower, payroll, and labor relations)
• Pre-hiring assessments (psychometric testing)
• HR consultancy (HR structure, corporate strategy, and HR management system)

Company Website: www.tawzef.com

ASSUMPTION: Working at Tawzef offers opportunities for professional growth and development in the dynamic HR services industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in marketing.

Reporting Structure: The Group Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product management, and customer success.

Work Arrangement: This is an on-site, full-time position with standard working hours and occasional overtime as needed.

Growth Opportunities:

• Progression to a director-level or executive-level marketing role within the company
• Expanding the company's marketing team and taking on a leadership role
• Gaining experience in marketing for a diverse range of industries and products

ASSUMPTION: This role offers significant opportunities for career growth and development within the company and the broader HR services industry.

🌍 Location & Work Environment

Office Type: Tawzef's office is located in a modern, multi-story building with a professional and collaborative work environment.

Office Location(s): Attia El Sawalhy Street, Serag Mall Towers, Tower 3, Floor 11, El Manteka 8th, Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people
• The city is a major economic and cultural hub in the Middle East and North Africa region
• Cairo offers a mix of modern and traditional attractions, including historical sites, museums, and vibrant neighborhoods

Work Schedule: Standard working hours are from 8:30 AM to 5:30 PM, Sunday to Thursday. Employees may have flexibility in their work schedule, depending on their role and team requirements.

ASSUMPTION: Working in Cairo offers a unique blend of cultural experiences and professional opportunities, with a dynamic and diverse business environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other team members
• Final interview with the Head of Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Brand management and positioning
• Market research and analysis
• Communication and interpersonal skills
• Problem-solving and decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and achievements
• Include specific examples of successful marketing campaigns you've led or contributed to
• Demonstrate your understanding of the polymer or chemical industries and the unique challenges they present
• Prepare questions that showcase your interest in the role and the company

ATS Keywords: Marketing strategy, brand management, campaign management, market research, customer engagement, team leadership, budget management, digital marketing, sales alignment, data analysis, product positioning, event organization, resource management

ASSUMPTION: Tawzef's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
• CRM systems (e.g., Salesforce, Zoho CRM, or HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or Campaign Monitor)
• Market research tools (e.g., Google Trends, SEMrush, or Ahrefs)
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Expertise
• Collaboration
• Innovation

Work Style:

• Results-driven
• Collaborative
• Adaptable
• Analytical
• Creative

Self-Assessment Questions:

• Do you have a proven track record of driving marketing success in a competitive industry?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in a collaborative and team-oriented work culture?

ASSUMPTION: Tawzef values candidates who align with their company values and work style, as well as those who demonstrate a strong commitment to driving marketing success.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, with tight deadlines
• Working with a diverse range of stakeholders, including customers, distributors, and internal teams
• Adapting to the unique challenges and opportunities presented by the polymer or chemical industries
• Balancing strategic marketing planning with day-to-day campaign execution

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven approach.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director position, with a focus on driving marketing success for a specific product line or business unit
• Unlike some marketing roles, this position requires a strong understanding of both offline and digital marketing channels, with a heavier focus on digital
• Career progression in this role may lead to a director-level or executive-level marketing position within the company or a similar role in another organization

ASSUMPTION: This role offers a unique blend of strategic marketing planning and hands-on campaign execution, providing a well-rounded experience for marketing professionals.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new polymer product line
• Conducting market research to identify customer needs and preferences for an existing polymer product
• Planning and executing a multi-channel marketing campaign to promote a polymer product at an industry trade show

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Group Marketing Manager role, demonstrating the need for both strategic planning and hands-on execution.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy for the next fiscal year, and how this role fits into that plan?
• How does the marketing team collaborate with the sales team to ensure alignment of marketing strategies with sales goals?
• What are the key challenges facing the polymer industry, and how does this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions demonstrate your interest in the role and the company, as well as your understanding of the marketing landscape and the unique challenges presented by the polymer industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and achievements, with a focus on successful campaign management and product promotion
• Prepare for the interview by researching the polymer industry and the company's marketing strategies
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.