🔹 Job Title: Group Marketing Manager
🔹 Company: Nebraska Machinery Company (NMC Cat)
🔹 Location: Omaha, Nebraska, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a well-rounded marketing professional with experience in campaign management, market analysis, and stakeholder collaboration.
✅ Partners with business unit sales teams to create campaigns and ensure a cohesive approach to increasing profitable business leads
✅ Initiates projects and manages the creative process on deliverables as needed to support demand generation and campaign efforts
✅ Manages and monitors campaigns by use of various digital touchpoints and other marketing mediums, internal systems, and external vendor partnerships
✅ Ensures campaign activities are integrated and marketing touch points are coordinated through all marketing channels
✅ Collaborates with stakeholders on company messaging strategy, delivery, editorial content, planning, and execution
✅ Works closely with brand support to create marketing assets and collateral
✅ Be knowledgeable of and assist Event Manager with business unit events including procuring promotional items and garments
✅ Analyzes the current market situation and business objectives of customers by becoming an expert on buyers, how they buy, the product lifecycle, and how they interact with additional service and parts offerings
✅ Recruits and retains customers through strategic targeting, analytics, and marketing program development efforts
✅ Serves as the first touch point for print, radio, and billboard advertising requests and works with Corporate Marketing on digital advertising needs
✅ Works closely and maintains positive relationships with internal and external marketing resources and business unit teams to produce marketing collateral and other custom sales tools
✅ Develops presentations for business development and gathers market intelligence information to convey a clear vision of marketing program recommendations
ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and stakeholder management, requiring strong organizational skills and attention to detail.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on campaign management and market analysis
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on campaign management and market analysis. Industry-specific experience is a plus but not required.
Salary Range: $80,000 - $120,000 per year (based on industry standards for a marketing manager with 5-10 years of experience in the Omaha, NE area)
Benefits:
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional overtime or weekend work as needed)
ASSUMPTION: The salary range is an estimate based on industry standards for a marketing manager with the required experience level in the Omaha, NE area. The benefits listed are based on the information provided in the job description.
Industry: Nebraska Machinery Company (NMC Cat) operates in the Commercial and Industrial Machinery Maintenance industry, serving customers with equipment and service solutions since 1938. They focus on providing a comprehensive line of product sales, parts service, and rental vital to the construction, power generation, on-highway truck, and agriculture industries.
Company Size: NMC Cat has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: NMC Cat was founded in 1938 and has since grown to become a leading provider of equipment and service solutions in the Midwest.
Company Description:
Company Specialties:
Company Website: nmccat.com
ASSUMPTION: NMC Cat is a well-established company with a strong focus on customer service and a comprehensive range of products and services. Their relaxed culture and competitive benefits make them an attractive employer in the industry.
Career Level: This role is at the mid-career level, requiring a balance of strategic planning, campaign execution, and stakeholder management skills.
Reporting Structure: The Group Marketing Manager will report directly to the Marketing Director and collaborate with various business unit sales teams, sales management, and key division management.
Work Arrangement: This is an on-site role, with the primary office location in Omaha, Nebraska. Occasional travel may be required for events or meetings.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and professional development within a mid-sized company environment.
Office Type: NMC Cat's primary office is a modern, professional environment with a relaxed and collaborative culture.
Office Location(s): 11002 Sapp Bros Dr, Omaha, NE 68138, US
Geographic Context:
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional overtime or weekend work as needed)
ASSUMPTION: The work environment at NMC Cat is professional yet relaxed, with a focus on collaboration and customer service. The Omaha, Nebraska area offers a mix of urban and suburban living with a relatively low cost of living.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Campaign Management, Market Analysis, Stakeholder Collaboration, Marketing Strategy, Customer Engagement, Brand Support, Event Coordination, Analytics, Marketing Program Development
ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the candidate's marketing campaign management skills, analytical abilities, and industry knowledge.
ASSUMPTION: The Group Marketing Manager will be expected to have experience with marketing automation tools, CRM systems, and project management tools to effectively manage marketing campaigns and collaborate with stakeholders.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: NMC Cat values a customer-focused, collaborative, and innovative work environment. Candidates should be adaptable, results-driven, and strong communicators to fit well with the company culture.
ASSUMPTION: This role may present challenges in managing multiple marketing campaigns and stakeholders simultaneously, working in a mid-sized company environment, and occasional travel. Industry-specific knowledge may also be required.
ASSUMPTION: This role offers a unique blend of strategic planning, campaign execution, and stakeholder management, with opportunities for career growth and professional development within a mid-sized company environment.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Group Marketing Manager role, from strategic planning and market analysis to campaign execution and stakeholder collaboration.
ASSUMPTION: These key questions help candidates understand the day-to-day responsibilities, collaboration dynamics, and growth opportunities for the Group Marketing Manager role at NMC Cat.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.