📌 Core Information
🔹 Job Title: Group Marketing Manager, Endovascular
🔹 Company: Abbott
🔹 Location: Santa Clara, California
🔹 Job Type: Full-Time, On-Site
🔹 Category: Medical Devices, Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving the growth of Abbott's endovascular product portfolio through strategic marketing and innovative product launches.
- Collaborating cross-functionally to align franchise goals and strategies, ensuring smooth transitions from upstream activities to downstream marketing and sales efforts.
- Conducting market research and competitive analysis to identify new opportunities and trends, informing marketing strategies and differentiation efforts.
- Managing the entire product lifecycle, from market introduction to geographic expansion and eventual product discontinuation.
- Building and maintaining relationships with key internal and external stakeholders, including cross-functional teams, field teams, and key opinion leaders.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional and competitive environment.
📋 Key Responsibilities
✅ Lead the launch and commercialization of Abbott's endovascular product portfolio, ensuring alignment with customer needs and market demands.
✅ Develop and execute comprehensive launch plans for new products, emphasizing their uniqueness and value proposition.
✅ Collaborate with various teams, including sales, clinical, regulatory, and regional marketing, to create and implement strategies that maximize product uptake and revenue.
✅ Perform comprehensive market analysis to identify new opportunities and trends in the endovascular market, gaining insights into customer demands, market dynamics, and competition.
✅ Manage the entire product lifecycle, from market introduction to geographic expansion and eventual product discontinuation, ensuring continuous alignment with market needs.
✅ Act as a liaison between upstream marketing, new product development, clinical engineering, clinical science, medical affairs, regulatory, sales, and regional marketing teams to ensure smooth transitions from upstream activities to downstream marketing and sales efforts.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in business, life sciences, engineering, or a related field.
Experience: At least five years of experience in marketing or product management, with a strong preference for experience in the medical devices sector.
Required Skills:
- Proven track record of managing product development from conception through commercialization.
- Strong analytical skills and experience with market analysis, segmentation, and targeting.
- Excellent communication and collaboration skills.
- Ability to work effectively in a cross-functional and competitive environment.
Preferred Skills:
- An MBA is highly preferred.
- Direct experience with endovascular products or other related medical technologies.
ASSUMPTION: While an MBA is preferred, a strong track record in marketing or product management within the medical devices sector is considered more valuable for this role.
💰 Compensation & Benefits
Salary Range: $146,700.00 - $293,300.00 per year. In specific locations, the pay range may vary.
Benefits:
- Career development opportunities with an international company.
- Employees can qualify for free medical coverage in Abbott's Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with high employer contribution.
- Tuition reimbursement, the Freedom 2 Save student debt program, and the FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
Working Hours: Standard, 40 hours per week. This role may require up to 20% travel.
ASSUMPTION: The salary range provided is based on market data for similar roles in the medical devices industry, with adjustments for experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, with a focus on medical devices, diagnostics, nutritionals, and branded generic medicines. The medical devices sector is highly competitive and fast-paced, with a strong emphasis on innovation and regulatory compliance.
Company Size: Abbott is a large, global company with over 10,000 employees. This size offers opportunities for career growth and development but may also result in a more structured and hierarchical work environment.
Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader, serving people in more than 160 countries.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life.
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.
- Abbott's 114,000 colleagues serve people in more than 160 countries.
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: https://www.abbott.com/
ASSUMPTION: Abbott's large size and global presence provide opportunities for career growth and international exposure, while its focus on innovation and regulatory compliance demands high standards and attention to detail.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Group Marketing Manager reports directly to the Senior Marketing Director for Endovascular.
Work Arrangement: This is an on-site role, with the primary work location in Santa Clara, California. The role may require up to 20% travel.
Growth Opportunities:
- Advancement within the marketing organization, such as promotion to Senior Marketing Manager or Director of Marketing.
- Expansion into other product portfolios or business units within Abbott.
- International assignments or rotational programs to gain broader experience within the organization.
ASSUMPTION: Abbott's large size and diverse portfolio provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Abbott's Santa Clara office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 100 Abbott Park Road, Abbott Park, Illinois 60064-3500, US
Geographic Context:
- The Santa Clara office is located in the heart of Silicon Valley, offering easy access to tech industry resources and networking opportunities.
- The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.
- Santa Clara is a multicultural city with a diverse range of neighborhoods, offering a wide range of housing options and amenities.
Work Schedule: Standard business hours, with flexibility for remote work as needed.
ASSUMPTION: The Santa Clara office provides a dynamic and innovative work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team.
- On-site or virtual interview with a panel of Abbott team members, including representatives from marketing, sales, and other relevant departments.
- Final interview with the Senior Marketing Director for Endovascular.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Market research and analysis capabilities.
- Cross-functional collaboration and communication skills.
- Leadership and team management abilities.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the endovascular market and Abbott's product portfolio in your application materials.
- Prepare for behavioral interview questions that focus on your experience with product launches, market analysis, and cross-functional collaboration.
ATS Keywords: Endovascular, product launch, market analysis, strategic marketing, medical devices, cross-functional collaboration, Abbott
ASSUMPTION: Abbott's interview process is designed to assess your strategic thinking, market research skills, and ability to work effectively in a cross-functional environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Market research and analysis tools (e.g., SPSS, R, Tableau)
- Project management software (e.g., Asana, JIRA, Microsoft Project)
ASSUMPTION: Proficiency in Microsoft Office Suite and market research tools is essential for this role, while experience with CRM and project management software is preferred.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Caring for People
- Performance
- Integrity
- Quality
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and accountable
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with Abbott's core values, particularly 'Innovation' and 'Caring for People'?
- How do you thrive in a fast-paced, collaborative work environment, and how do you adapt to change?
- How do you approach cross-functional collaboration and communication, particularly when working with diverse teams and stakeholders?
ASSUMPTION: Abbott's culture values innovation, collaboration, and a results-driven approach, with a strong emphasis on caring for people and improving lives through healthcare solutions.
⚠️ Potential Challenges
- The competitive and fast-paced nature of the medical devices industry may require long hours and tight deadlines.
- The role may involve frequent travel, which can be challenging for those with family or personal commitments.
- The need to manage multiple stakeholders and balance competing priorities may present unique challenges in this role.
- The dynamic and evolving nature of the endovascular market may require continuous learning and adaptation to new technologies and trends.
ASSUMPTION: The potential challenges in this role are inherent to the fast-paced and competitive nature of the medical devices industry, as well as the dynamic and evolving endovascular market.
📈 Similar Roles Comparison
- This role differs from related positions in other medical devices companies in its focus on the endovascular market and Abbott's specific product portfolio.
- Industry-specific context is crucial for understanding the unique dynamics and competitive landscape of the endovascular market.
- Career path comparison: This role offers opportunities for growth within Abbott's marketing organization, as well as potential expansion into other product portfolios or business units.
ASSUMPTION: The unique focus on the endovascular market and Abbott's specific product portfolio sets this role apart from similar positions in other medical devices companies.
📝 Sample Projects
- Developing and executing a comprehensive launch plan for Abbott's Esprit BTK product, including market research, competitive analysis, and stakeholder engagement.
- Expanding Abbott's endovascular product portfolio into underpenetrated and emerging markets, including market research, competitive analysis, and strategic planning.
- Managing the product lifecycle for Abbott's endovascular portfolio, including market introduction, geographic expansion, and eventual product discontinuation, ensuring continuous alignment with market needs.
ASSUMPTION: These sample projects illustrate the strategic and operational aspects of this role, as well as the need for strong market research, competitive analysis, and stakeholder engagement skills.
❓ Key Questions to Ask During Interview
- Can you describe the current market landscape for endovascular products and how Abbott's portfolio is positioned within it?
- How does Abbott support the growth and development of its marketing team members?
- What is the company's approach to work-life balance, particularly for roles that may require frequent travel?
- How does Abbott foster innovation and collaboration within its marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These key questions help assess the market context, company culture, and expectations for this role, enabling you to make an informed decision about your fit with Abbott and the Group Marketing Manager position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the endovascular market and Abbott's product portfolio.
- Prepare for behavioral interview questions that focus on your experience with product launches, market analysis, and cross-functional collaboration.
- Follow up with Abbott's HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
