📌 Core Information
🔹 Job Title: Group Marketing Manager - FinTech
🔹 Company: Papel
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading strategic marketing efforts across effective channels to drive brand awareness, customer acquisition, and retention.
- Defining and maintaining consistent brand messaging, tone, and visual identity across all channels and campaigns.
- Collaborating closely with product and design teams to ensure cohesive and effective marketing campaigns.
- Organizing and managing events, both virtual and in-person, to promote the brand and engage with the target audience.
- Conducting market research to identify trends, opportunities, and competitive landscape.
ASSUMPTION: This role requires a strategic mindset with hands-on execution capabilities, as well as excellent communication and collaboration skills to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Lead and implement marketing strategies to drive brand awareness, customer acquisition, and retention.
✅ Define and maintain consistent brand messaging, tone, and visual identity across all channels and campaigns.
✅ Organize and manage events, both virtual and in-person, to promote the brand and engage with the target audience.
✅ Work closely with product and design teams to ensure cohesive and effective marketing campaigns.
✅ Conduct market research to identify trends, opportunities, and competitive landscape.
✅ Leverage existing networks, develop, and manage affiliate marketing programs to expand reach and drive growth.
✅ Plan and execute performance marketing campaigns to optimize ROI and achieve business objectives.
✅ Oversee social media channels and community engagement to build a strong online presence and foster brand loyalty.
✅ Lead and implement modern tools to track key metrics, optimize based on data insights, and monitor/upgrade performance consistently.
ASSUMPTION: The ideal candidate will be adaptable and enjoy working in a swiftly changing environment whilst being proactive in exploring new marketing trends and practices.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 6-10 years of marketing experience, ideally in fintech, digital platforms, or fast-growth startups.
Required Skills:
- Proven ability to craft and execute marketing strategies from the ground up.
- Strong grasp of brand positioning, customer acquisition, and performance marketing.
- Experience managing external agencies, creatives, and influencer partnerships.
- Proficiency in marketing/digital tools, CRM, analytics, and automation platforms; AI tool is a plus.
- Excellent communication and collaboration skills.
- Ability to work in a fast-paced, dynamic environment.
Preferred Skills:
- Experience in the financial services industry.
- Fluency in Arabic.
ASSUMPTION: Given the fast-paced nature of the fintech industry and the company's growth stage, candidates with experience in startups or dynamic environments are strongly preferred.
💰 Compensation & Benefits
Salary Range: AED 35,000 - 50,000 per month (Estimated based on market research and company size. Assumed to be competitive for the role, experience level, and location.)
Benefits:
- Competitive pay
- Discretionary bonus
- Comprehensive Healthcare
Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options available.
ASSUMPTION: The salary range is estimated based on market research and company size. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Papel is a geographically and financially inclusive fintech company focused on integrated payment ecosystems.
Company Size: 51-200 employees. This size allows for a more agile and dynamic work environment, offering growth opportunities and direct impact on the company's success.
Founded: 2022. Papel is a relatively new company, providing an exciting chance to join a growing fintech startup.
Company Description:
- Papel is revolutionizing the financial landscape with innovative banking solutions and cutting-edge digital asset products.
- The company aims to transform how people interact with money and wealth.
- Papel offers a high-accountability, start-up spirit, and a playful work environment.
Company Specialties:
- Digital wallet infrastructure
- Payment with or without card
- Bank transmittance
- Alternative payments
- Papel e-wallet app
- Papel Virtual Pos
- Personal Wallet
- Business Wallet
- Customized Debit Cards
- Papel Payment Solutions
- Concierge
- Rewards
- and Premium Cards
Company Website: papel.com
ASSUMPTION: Papel's focus on innovation and growth presents an exciting opportunity for candidates seeking to make a real impact in the fintech industry.
📊 Role Analysis
Career Level: Mid to Senior level marketing role, offering growth opportunities and the chance to lead strategic marketing efforts.
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may oversee a team of marketing specialists.
Work Arrangement: On-site with flexible working hours and remote work options available. The role may require occasional travel for events and conferences.
Growth Opportunities:
- As the company grows, there will be opportunities for the right candidate to take on more responsibilities and advance their career within the marketing department.
- Papel's focus on innovation and new product development may present opportunities to explore new marketing channels and strategies.
ASSUMPTION: Given the company's growth stage and focus on innovation, there are ample opportunities for the right candidate to grow both personally and professionally within this role.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in the heart of Dubai's financial district.
Office Location(s): Emaar Square 2, Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major global hub for finance, tourism, and technology, providing ample opportunities for networking and professional growth.
- The United Arab Emirates (UAE) offers a multicultural environment, tax-free income, and a high standard of living.
- Dubai's strategic location makes it an ideal base for working with international clients and partners.
Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options available. The role may require occasional overtime to meet project deadlines or attend events.
ASSUMPTION: The dynamic and multicultural work environment in Dubai offers a unique opportunity for candidates seeking international experience and exposure to diverse markets.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the hiring manager (CMO)
- Final interview with the CEO or another senior stakeholder
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Branding and creative thinking
- Event planning and management
- Market research and analysis
- Communication and collaboration skills
Application Tips:
- Tailor your resume to highlight relevant marketing experience, skills, and achievements.
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the company's mission.
- Be ready to discuss your experience with marketing strategies, branding, and event planning in detail.
- Demonstrate your ability to work in a fast-paced, dynamic environment and adapt to new challenges.
ATS Keywords: Marketing strategy, branding, event planning, market research, performance marketing, customer acquisition, retention, fintech, digital platforms, startups, dynamic environment, collaboration, communication, innovation, growth, leadership
ASSUMPTION: Papel's hiring process is designed to assess candidates' strategic thinking, creativity, and adaptability, as well as their ability to work collaboratively in a fast-paced environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The ideal candidate will have experience with a variety of marketing tools and be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Accountability
- Playfulness
Work Style:
- High accountability
- Start-up spirit
- Adaptability
- Proactivity
- Collaborative
Self-Assessment Questions:
- Do you thrive in high-accountability environments?
- Are you comfortable working in a dynamic, start-up-like culture?
- Do you enjoy exploring new marketing trends and practices?
- Are you a strong communicator and collaborator?
ASSUMPTION: Candidates who align with Papel's company values and work style will be more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured work environment.
- The role may require occasional travel and overtime to meet project deadlines or attend events.
- Candidates may face competition from other marketing professionals seeking to enter the growing fintech industry.
- Papel's focus on innovation and growth may present challenges in keeping up with new marketing trends and technologies.
ASSUMPTION: The dynamic and fast-paced nature of the fintech industry and Papel's growth stage present both opportunities and challenges for candidates considering this role.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position offers more autonomy and responsibility for driving strategic marketing efforts.
- In the fintech industry, this role may require a stronger focus on digital marketing and performance metrics than in other sectors.
- Candidates with experience in startups or dynamic environments may find this role more appealing than those in larger, more established companies.
ASSUMPTION: Candidates should consider their preferences for autonomy, responsibility, and industry focus when comparing this role to similar positions in other sectors or company sizes.
📝 Sample Projects
- Developing and executing a marketing strategy to launch a new digital asset product
- Managing a team to plan and execute a large-scale event, such as a conference or product launch
- Conducting market research to identify trends and opportunities in the fintech industry
- Optimizing performance marketing campaigns to improve ROI and customer acquisition
ASSUMPTION: The specific projects and responsibilities for this role may vary depending on the company's growth stage, product development, and market conditions.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department in the next 6-12 months?
- How does this role fit into the company's overall growth strategy?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to innovation and staying ahead of marketing trends in the fintech industry?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience, skills, and achievements.
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the company's mission.
- Be ready to discuss your experience with marketing strategies, branding, and event planning in detail during the interview process.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
