Group Product Manager, THV Downstream Marketing

📌 Core Information

🔹 Job Title: Group Product Manager, THV Downstream Marketing

🔹 Company: Edwards Lifesciences

🔹 Location: Western region of the United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Western region)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the US sales team to strengthen market positioning and support sales growth
• Serving as the primary contact for designated areas, providing rapid responses, competitive assistance, and connecting with appropriate internal stakeholders and partners
• Developing relationships with cross-functional partners supporting US field sales and guiding US sales teams on maximizing the impact of programs and strategies
• Presenting complex data sets and marketing messages to the US field team, customers, and other key stakeholders
• Representing the marketing team and providing product expertise at local/regional presentations to diverse audiences

ASSUMPTION: This role requires a strong understanding of the healthcare industry, particularly in areas where Edwards' products are used or intended to be used. The ideal candidate will have experience in downstream marketing and/or sales, with a proven track record of driving sales growth and market penetration.

📋 Key Responsibilities

✅ Collaborate with US Sales Team: Partner with the US sales team and leadership within the assigned geography to strengthen market positioning and support sales growth.

✅ Primary Contact: Serve as the primary contact for designated areas, providing rapid responses, competitive assistance, and connecting with appropriate internal stakeholders and partners.

✅ Build Relationships: Develop relationships with cross-functional partners supporting US field sales (GHER, medical affairs, clinical marketing, therapy development). Guide US sales teams on maximizing the impact of programs and strategies to fortify leadership and growth.

✅ Data Presentation: Understand and present complex data sets and marketing messages to the US field team, customers, and other key stakeholders.

✅ Marketing Representation: Represent the marketing team and provide product expertise at local/regional presentations to diverse audiences.

✅ Collaborate with Marketing Teams: Partner with in-house marketing and collaborate with field marketing colleagues to share best practices and align strategies with organizational objectives.

✅ Training and Messaging: Provide local training and reinforce messaging for strategic growth and marketing initiatives, including product launches, indication changes, and field assets generated by the in-house team.

✅ Event Participation: Attend major meetings and congresses, support the marketing team at key sessions and in the Edwards booth.

✅ Internal Representation: Represent marketing at key internal stakeholder meetings and regional sales meetings and reviews.

ASSUMPTION: The Group Product Manager will be expected to work closely with various teams, both internal and external, to ensure effective communication and collaboration. Strong interpersonal and communication skills are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor's Degree in a related field with 10 years of experience or Master's Degree or equivalent in a related field with 8 years of experience working in sales, marketing, or healthcare industry required

Experience: 10+ years of experience in sales, marketing, or healthcare industry required

Required Skills:

• Proven expertise in Microsoft Office Suite
• Excellent documentation, communication, and interpersonal relationship skills, including negotiating and relationship management
• Recognized as an expert in own area with specialized depth within the organization
• Expert understanding of marketing concepts and principles
• Ability to assess and understand market share, pricing, ASPs, and competitive dynamics
• Strong clinical knowledge and experience, particularly in areas where Edwards' products are used or intended to be used
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate management levels
• Ability to manage competing priorities in a fast-paced environment
• Ability to consult in project settings within specific marketing areas

Preferred Skills:

• Downstream marketing and/or sales experience

ASSUMPTION: The ideal candidate will have a strong background in marketing, sales, or a related field, with a proven track record of driving sales growth and market penetration. Experience in the healthcare industry is strongly preferred.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (Estimated, based on industry standards for a Marketing Manager with 10+ years of experience in the healthcare industry)

Benefits:

• Medical, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Employee discounts on Edwards products

Working Hours: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for meetings and events as needed

ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Manager with 10+ years of experience in the healthcare industry. Actual salary may vary based on factors such as location, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 10,001+ employees

Founded: 1958

Company Description:

• Edwards Lifesciences is a global leader in the medical device industry, driven by a passion to improve patient lives through innovative technologies and a patient-focused culture
• The company specializes in medical devices for structural heart disease, including heart valves, surgical monitoring, and vascular catheters
• Edwards Lifesciences is committed to enhancing surgical recovery and providing high-quality, cost-effective solutions for healthcare providers and their patients

Company Specialties:

• Medical Devices
• Heart Valves
• Surgical Monitoring
• Structural Heart Disease
• Health Care Technology
• Heart Innovations
• Medical Innovations
• Heart Valve Technologies
• Heart Valve Therapies
• Transcatheter Mitral & Tricuspid Therapies
• Vascular Catheters
• Anesthesia
• Hospital Administration
• Enhanced Surgical Recovery
• R&D Engineering
• Manufacturing
• Quality Engineering

Company Website: http://www.edwards.com

ASSUMPTION: Edwards Lifesciences is a well-established company with a strong reputation in the medical device industry. The company's focus on innovation and patient care makes it an attractive employer for marketing professionals looking to make a significant impact in the healthcare sector.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: The Group Product Manager will report directly to the Marketing Director for the assigned product line or therapy area

Work Arrangement: This role is a remote position based in the Western region of the United States. The ideal candidate will be able to work independently and manage their time effectively in a remote work environment

Growth Opportunities:

• Advancement to a Director-level role within the marketing organization
• Expansion of responsibilities to include additional product lines or therapy areas
• Transition to a leadership role within the broader organization, such as a General Manager or Vice President position

ASSUMPTION: The Group Product Manager role offers significant opportunities for career growth and development within the marketing organization and the broader company. The ideal candidate will be a strategic thinker with a strong desire to grow and advance their career in the medical device industry.

🌍 Location & Work Environment

Office Type: Remote (Western region)

Office Location(s): Western region of the United States

Geographic Context:

• The Western region of the United States includes the states of California, Nevada, Arizona, Utah, Colorado, New Mexico, and Wyoming
• The region is home to a diverse range of industries, including technology, healthcare, and finance
• The cost of living in the Western region varies significantly by location, with some areas (such as San Francisco and Los Angeles) being among the most expensive in the United States

Work Schedule: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for meetings and events as needed

ASSUMPTION: The remote work arrangement for this role requires a high degree of self-motivation, time management, and communication skills. The ideal candidate will be comfortable working independently and managing their time effectively in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with a member of the HR team
• In-depth behavioral and technical interview with the hiring manager and/or other members of the marketing team
• Final interview with the Marketing Director or another senior leader within the organization
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Communication and interpersonal skills
• Ability to work independently and manage time effectively in a remote work environment
• Clinical knowledge and understanding of the healthcare industry
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and healthcare industry experience
• Be prepared to discuss your approach to marketing strategy, data analysis, and stakeholder management
• Research Edwards Lifesciences and the medical device industry to demonstrate your understanding of the company and its products

ATS Keywords: Marketing Manager, Product Manager, Healthcare Industry, Medical Device, Sales Growth, Market Penetration, Stakeholder Management, Data Analysis, Strategic Thinking, Remote Work

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and ability to work effectively in a remote work environment. The ideal candidate will have a strong background in marketing, sales, or a related field, with a proven track record of driving sales growth and market penetration.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Group Product Manager will be expected to use a variety of tools and technologies to manage their workload, collaborate with team members, and analyze data to inform marketing strategies and tactics.

👔 Cultural Fit Considerations

Company Values:

• Patient-focused: We put patients first in everything we do
• Innovation: We drive progress through continuous learning and improvement
• Integrity: We act with honesty and transparency in all our interactions
• Collaboration: We work together to achieve our goals
• Accountability: We take ownership of our responsibilities and deliver on our commitments

Work Style:

• Fast-paced and dynamic work environment
• Strong emphasis on collaboration and teamwork
• Focus on results and performance metrics
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you align with Edwards Lifesciences' patient-focused value?
• How comfortable are you working in a fast-paced, dynamic work environment?
• How do you approach professional growth and development in a remote work setting?

ASSUMPTION: The ideal candidate for the Group Product Manager role will be a strategic thinker with a strong desire to grow and advance their career in the medical device industry. They will be comfortable working in a fast-paced, dynamic work environment and have a strong commitment to patient care and innovation.

⚠️ Potential Challenges

• Managing competing priorities in a fast-paced, remote work environment
• Building and maintaining strong relationships with cross-functional partners and stakeholders
• Keeping up with the latest clinical research and industry trends in the healthcare industry
• Navigating the complexities of the healthcare industry and regulatory environment

ASSUMPTION: The Group Product Manager role presents a unique set of challenges and opportunities for candidates with a strong background in marketing, sales, or a related field. The ideal candidate will be a strategic thinker with a high degree of self-motivation, time management, and communication skills.

📈 Similar Roles Comparison

• Group Product Manager vs. Product Manager: The Group Product Manager role typically involves broader responsibilities and a higher level of strategic thinking than a standard Product Manager role. The Group Product Manager may oversee a team of Product Managers and be responsible for setting the overall product strategy and roadmap
• Marketing Manager vs. Product Manager: The Marketing Manager role focuses on developing and executing marketing strategies to drive brand awareness, customer acquisition, and revenue growth. The Product Manager role is more focused on the development and management of specific products or product lines within an organization
• Career Path: The Group Product Manager role can serve as a stepping stone to a Director-level role within the marketing organization or a leadership role within the broader company

ASSUMPTION: The Group Product Manager role offers a unique set of opportunities and challenges for candidates with a strong background in marketing, sales, or a related field. The ideal candidate will be a strategic thinker with a high degree of self-motivation, time management, and communication skills.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in the THV portfolio
• Conducting market research and analysis to identify opportunities for market expansion and growth
• Collaborating with cross-functional teams to develop and implement marketing campaigns that drive brand awareness and customer acquisition
• Managing the product lifecycle from launch to end-of-life, including indication changes, pricing strategy, and competitive positioning

ASSUMPTION: The Group Product Manager role offers a wide range of opportunities for candidates with a strong background in marketing, sales, or a related field. The ideal candidate will be a strategic thinker with a high degree of self-motivation, time management, and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the THV portfolio and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as sales, clinical affairs, and therapy development, to drive product success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the THV portfolio, and how can this role help address them?

ASSUMPTION: The interview process for the Group Product Manager role will focus on assessing the candidate's marketing expertise, strategic thinking, and ability to work effectively in a remote work environment. The ideal candidate will have a strong background in marketing, sales, or a related field, with a proven track record of driving sales growth and market penetration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and healthcare industry experience
• Prepare for behavioral and technical interview questions that assess your marketing expertise, strategic thinking, and ability to work effectively in a remote work environment
• Research Edwards Lifesciences and the medical device industry to demonstrate your understanding of the company and its products
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.