- **Job Title:** Group Product Marketing Manager, Lyft Business
- **Company:** Lyft
- **Location:** New York, NY
- **Job Type:** Hybrid (In-office 3 days per week)
- **Category:** Marketing
- **Date Posted:** April 25, 2025
- **Experience Level:** 10+ years
- **Remote Status:** On-site (Hybrid)
**🚀 Job Overview**
Key aspects of this role include:
- Leading a team of B2B marketers to drive strategic product marketing and growth efforts.
- Collaborating with cross-functional teams to launch and promote Lyft's business-to-business solutions.
- Developing go-to-market strategies, demand generation campaigns, and sales enablement materials.
- Analyzing market trends and user insights to inform product strategy and roadmaps.
*ASSUMPTION: This role requires a strong understanding of B2B marketing strategies, with a focus on driving product adoption and market penetration.*
**📋 Key Responsibilities**
✅ Lead a team of B2B marketers to execute both inbound strategic product marketing and outbound launch and growth efforts.
✅ Serve as the expert on Lyft's enterprise applications, target audiences, and competitive landscape.
✅ Hold product teams to a high product-market fit bar, ensuring Lyft builds the right products for the market.
✅ Leverage user insights to develop go-to-market plans and shape product strategy and roadmaps.
✅ Own and develop a comprehensive demand generation strategy across paid, owned, and earned channels.
✅ Work cross-functionally with various teams to drive ongoing product adoption and go-to-market launches.
✅ Strong understanding of marketing automation platforms, CRM systems, and marketing analytics and reporting tools.
✅ Collaborate with sales and marketing leadership to align demand generation campaigns with sales goals and target accounts.
✅ Oversee the execution of multi-channel campaigns, including email marketing, content marketing, webinars, paid advertising, and events.
✅ Experience in ABM (Account-Based Marketing), lead scoring, lead nurturing, and marketing funnel management.
✅ Guide marketing campaign development and marketing experimentation, providing feedback to continuously raise the bar for the quality of work.
✅ Work to understand the impact and learnings from initiatives, optimizing for the greatest impact on KPIs and sharing relevant learnings.
*ASSUMPTION: This role requires a high level of collaboration and cross-functional teamwork, with a focus on driving results and continuous improvement.*
**🎯 Required Qualifications**
- **Education:** Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- **Experience:** 10+ years of experience in product marketing, with a strong focus on B2B marketing strategies.
- **Required Skills:**
- Proven experience driving internal tools adoption, B2B product marketing, and advertising technology.
- Experience leading and developing high-performing teams.
- Analytical thinking with experience in data-driven marketing.
- Strong written and verbal communication skills.
- Ability to thrive in a fast-paced environment with a bias towards action.
- Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams.
- **Preferred Skills:**
- Experience in the transportation or rideshare industry.
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot, Pardot).
- Experience with CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM).
*ASSUMPTION: Candidates with experience in the transportation or rideshare industry may have a deeper understanding of Lyft's products and target audiences.*
**💰 Compensation & Benefits**
- **Salary Range:** The expected base pay range for this position in the New York City area is $169,000 - $211,250. Salary ranges are dependent on a variety of factors, including qualifications, experience, and geographic location.
- **Benefits:**
- Medical, dental, and vision insurance options with additional programs available when enrolled.
- Mental health benefits.
- Family building benefits.
- Child care and pet benefits.
- 401(k) plan to help save for your future.
- 12 observed holidays, plus discretionary paid time off for salaried team members and 15 days paid time off for hourly team members.
- 18 weeks of paid parental leave for biological, adoptive, and foster parents.
- Subsidized commuter benefits.
- Exclusive Lyft Pink benefits.
- **Working Hours:** This role follows a standard 40-hour workweek, with the expectation to work in the office on Mondays, Wednesdays, and Thursdays.
*ASSUMPTION: The provided salary range is based on the information given in the job listing. However, actual compensation may vary depending on the candidate's qualifications, experience, and negotiation.*
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Ground Passenger Transportation
- **Company Size:** 5,001-10,000 employees
- **Founded:** 2012
- **Company Description:** Lyft is a transportation network company that connects drivers with passengers through a mobile app. It was founded in 2012 and has since grown to serve millions of passengers and drivers across the United States. Lyft offers rideshare, bikes, and scooters all in one app, aiming to create a more connected world with transportation for everyone.
- **Company Specialties:** Ridesharing, carpooling, transportation, community, rideshare, drivers, and gig economy.
**📊 Role Analysis**
- **Career Level:** Mid to Senior-level management role, reporting directly to the Senior Director of Product Marketing.
- **Reporting Structure:** This role is part of the Marketing department and reports directly to the Senior Director of Product Marketing.
- **Work Arrangement:** Hybrid, with an expectation to work in the office on Mondays, Wednesdays, and Thursdays.
- **Growth Opportunities:** As Lyft continues to grow and expand its business-to-business solutions, there may be opportunities for career advancement within the marketing department or other areas of the company.
*ASSUMPTION: This role offers opportunities for career growth as Lyft's business-to-business solutions continue to expand and evolve.*
**🌍 Location & Work Environment**
- **Office Type:** Hybrid, with an expectation to work in the office on Mondays, Wednesdays, and Thursdays.
- **Office Location(s):** 185 Berry Street, San Francisco, CA 94107, US (Headquarters)
- **Geographic Context:** New York, NY, is a major metropolitan area with a diverse economy and a thriving tech industry. The office is located in the SoMa neighborhood, which is known for its vibrant culture, restaurants, and nightlife.
- **Work Schedule:** Standard 40-hour workweek, with flexibility to work from anywhere for up to 4 weeks per year.
*ASSUMPTION: Working in a hybrid environment allows for a better work-life balance while still fostering collaboration and company culture.*
**💼 Interview & Application Insights**
- **Typical Process:** 1. Phone screen with a recruiter. 2. Phone or video interview with the hiring manager. 3. On-site interview with the marketing team. 4. Final interview with the Senior Director of Product Marketing.
- **Key Assessment Areas:** Product marketing strategy, team leadership, cross-functional collaboration, data-driven decision-making, and communication skills.
- **Application Tips:**
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, B2B marketing, and team leadership.
- Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned.
- Research Lyft's business-to-business solutions and be prepared to discuss how you can contribute to their growth and success.
- **ATS Keywords:** B2B marketing, product marketing, demand generation, sales enablement, marketing automation, CRM systems, data-driven marketing, user insights, cross-functional collaboration, campaign development, analytical thinking, communication skills, team leadership, agility, adaptability, marketing analytics.
*ASSUMPTION: Including relevant keywords in your resume and cover letter can help your application pass through Applicant Tracking Systems (ATS) and increase your chances of being considered for the role.*
**🛠️ Tools & Technologies**
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Marketing analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
*ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and marketing analytics tools is essential for success in this role.*
**👔 Cultural Fit Considerations**
- **Company Values:** Serve and connect, do the right thing, embrace diversity, and create an inclusive environment, and build with community.
- **Work Style:** Collaborative, data-driven, and results-oriented. Lyft values employees who are adaptable, agile, and able to thrive in a fast-paced environment.
- **Self-Assessment Questions:**
- How do you align with Lyft's core values, and how have you demonstrated these values in your past experiences?
- How comfortable are you working in a hybrid environment, with an expectation to work in the office on Mondays, Wednesdays, and Thursdays?
- How do you approach collaboration and cross-functional teamwork, and can you provide examples of your past experiences?
*ASSUMPTION: Candidates who share Lyft's core values and are comfortable working in a hybrid environment are more likely to be a good fit for this role.*
**⚠️ Potential Challenges**
- Balancing the demands of leading a team and driving marketing campaigns while also collaborating with cross-functional teams.
- Keeping up with the fast-paced nature of the transportation and rideshare industry.
- Adapting to changes in product roadmaps and market trends.
- Managing a team remotely for two days of the workweek.
*ASSUMPTION: Candidates who are adaptable, agile, and able to thrive in a fast-paced environment are more likely to succeed in this role.*
**📈 Similar Roles Comparison**
- **Product Marketing Manager:** This role is similar to a Product Marketing Manager, with a focus on driving product adoption and go-to-market launches. However, this role has a broader scope, leading a team of B2B marketers and collaborating with various teams across the organization.
- **Demand Generation Manager:** This role is similar to a Demand Generation Manager, with a focus on driving demand for Lyft's business-to-business solutions. However, this role has a broader scope, including strategic product marketing, sales enablement, and cross-functional collaboration.
- **Career Path Comparison:** This role can serve as a stepping stone to senior marketing leadership positions, such as Senior Director of Product Marketing or Vice President of Marketing.
*ASSUMPTION: Candidates who have experience in similar roles, such as Product Marketing Manager or Demand Generation Manager, may be well-suited for this position.*
**📝 Sample Projects**
- Developing a go-to-market strategy for a new Lyft business-to-business solution, including market research, target audience identification, and campaign development.
- Launching a marketing campaign to drive adoption of an existing Lyft business-to-business solution, including email marketing, content marketing, webinars, and paid advertising.
- Collaborating with the sales team to develop sales enablement materials, such as case studies, battle cards, and product demos.
- Analyzing marketing campaign performance data to optimize future campaigns and maximize ROI.
*ASSUMPTION: Candidates who have experience with similar projects are more likely to succeed in this role.*
**❓ Key Questions to Ask During Interview**
- How does this role fit into Lyft's overall business strategy, and how can I contribute to its success?
- What are the biggest challenges facing the marketing team, and how can I help address them?
- How does Lyft support the professional growth and development of its employees?
- What is the team's dynamic, and how do you foster collaboration and communication among team members?
- How does Lyft measure the success of its marketing campaigns, and how can I help improve our metrics and KPIs?
*ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to driving success for the team and the organization.*
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through [this link](https://app.careerpuck.com/job-board/lyft/job/7964205002?gh_jid=7964205002).
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, B2B marketing, and team leadership.
- Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned.
- Research Lyft's business-to-business solutions and be prepared to discuss how you can contribute to their growth and success.
- Follow up with the recruiter after submitting your application to express your interest in the role and ask any questions you may have.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
