📌 Core Information
🔹 Job Title: Group Product Manager, Marketing TMTT
🔹 Company: Edwards Lifesciences
🔹 Location: Irvine, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing plans for major product launches
- Building relationships with key opinion leaders (KOLs) and managing marketing collateral through legal and regulatory approval processes
- Driving digital marketing efforts and managing product line budgets
- Analyzing clinical and market data to assess regional impact of potential product launches
ASSUMPTION: This role requires a high level of strategic thinking, project management skills, and a deep understanding of the medical device industry and its regulatory landscape.
📋 Key Responsibilities
✅ Develop and lead the execution of comprehensive marketing plans for multiple major product launches or programs and initiatives
✅ Build relationships with key opinion leaders (KOLs) to inform product launch plans and understand the current market environment and competition
✅ Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for multiple major product launches or programs and initiatives
✅ Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives
✅ Lead major projects for the Congress Management process
✅ Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives
✅ Lead the execution of a multiple major product launch or programs and initiatives in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)
✅ Define and build a body of clinical and economic evidence that supports the regional value proposition
✅ Lead digital marketing for both account-based targeted outreach and broader awareness
✅ Manage budgets related to product line, campaigns, and projects
✅ Analyze clinical and market data to assess regional impact of potential product launches
✅ Lead significant process or corporate initiatives that impact and bring value to the marketing organization
✅ Other incidental duties as assigned
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: Minimum 10 years of related experience working in marketing or the healthcare industry (or Master's Degree with a minimum 8 years of related experience)
Required Skills:
- Proven successful project management skills
- Proven expertise in Microsoft Office Suite
- Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
- Recognized as an expert in own area with specialized depth within the organization
- Expert understanding of related aspects of marketing concepts and principles
- Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition, and changing market dynamics
- Ability to assess and understand market share, pricing, ASPs, competitive dynamics
- Possess strong clinical knowledge, experience, and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
- Strict attention to detail
- Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
- Ability to manage competing priorities in a fast-paced environment
- Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
- Consult in project setting within specific marketing area
- Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Preferred Skills:
- Proven successful project management skills
- Proven expertise in Microsoft Office Suite
- Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
- Recognized as an expert in own area with specialized depth within the organization
- Expert understanding of related aspects of marketing concepts and principles
- Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition, and changing market dynamics
- Ability to assess and understand market share, pricing, ASPs, competitive dynamics
- Possess strong clinical knowledge, experience, and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
- Strict attention to detail
- Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
- Ability to manage competing priorities in a fast-paced environment
- Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
- Consult in project setting within specific marketing area
- Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
ASSUMPTION: This role requires a high level of expertise in marketing, project management, and clinical knowledge to be successful.
💰 Compensation & Benefits
Salary Range: $142,000 to $201,000 (highly experienced) per year
Benefits:
- Competitive salaries and performance-based incentives
- Wide variety of benefits programs to address the diverse individual needs of employees and their families
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the medical device industry. Benefits may vary based on individual needs and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Edwards Lifesciences is a global leader in the medical device industry, specializing in heart valve disease treatments and technologies.
Company Size: 10,001+ employees, providing ample opportunities for career growth and development
Founded: 1958, with a rich history of innovation and patient-focused care
Company Description:
- Edwards Lifesciences is a global leader in the medical device industry, driven by a passion to improve patient lives through breakthrough technologies, world-class evidence, and partnerships with clinicians and healthcare stakeholders
- The company's patient-focused culture of innovation enables it to deliver life-changing innovations to those who need them most, serving patients in over 100 countries worldwide
- Edwards Lifesciences offers a wide range of career opportunities in areas such as Clinical Affairs, Quality Engineering, Research & Development, Regulatory Affairs, Sales & Marketing, and corporate functions
Company Specialties:
- Medical Devices
- Heart Valves
- Surgical Monitoring
- Structural Heart Disease
- Health Care Technology
- Heart Innovations
- Medical Innovations
- Heart Valve Technologies
- Heart Valve Therapies
- Transcatheter Mitral & Tricuspid Therapies
- Vascular Catheters
- Anesthesia
- Hospital Administration
- Enhanced Surgical Recovery
- R&D Engineering
- Manufacturing
- Quality Engineering
Company Website: http://www.edwards.com
ASSUMPTION: Edwards Lifesciences' extensive experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Experienced professional with 10+ years of related experience
Reporting Structure: This role reports directly to the Senior Director, Marketing TMTT and works closely with cross-functional teams, marketing peers, and leaders to manage needs and messaging to upper management
Work Arrangement: On-site, full-time position based in Irvine, California
Growth Opportunities:
- Potential to lead significant process or corporate initiatives that impact and bring value to the marketing organization
- Opportunities to work on multiple major product launches and programs and initiatives, driving strategic and tactical marketing efforts
- Possibility to represent leadership on projects within a specific marketing area and consult in project settings
ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing organization and the broader company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): One Edwards Way, Irvine, CA 92614, US
Geographic Context:
- Irvine, California, is located in Orange County, approximately 40 miles southeast of Los Angeles
- The area offers a mix of urban and suburban living, with a diverse range of neighborhoods, housing options, and amenities
- Orange County is known for its mild Mediterranean climate, with warm, dry summers and mild, wet winters
Work Schedule: Full-time, typically 40 hours per week, with potential for flexible working arrangements based on individual needs and team requirements
ASSUMPTION: The Irvine, California, location offers a dynamic and diverse work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing and strategic planning skills
- Project management and organizational skills
- Clinical knowledge and understanding of the medical device industry
- Communication and interpersonal skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, project management, and clinical experience
- Demonstrate your understanding of the medical device industry and Edwards Lifesciences' products and mission
- Showcase your ability to develop and execute comprehensive marketing plans and drive product launches
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Marketing, Product Management, Medical Device, Healthcare, Clinical Knowledge, Project Management, Strategic Planning, Digital Marketing, Budget Management, Regulatory Compliance, Salesforce Readiness
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and strategic planning skills, as well as their understanding of the medical device industry and Edwards Lifesciences' products and mission.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Salesforce
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Excel, Power BI)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, Salesforce, and various marketing automation and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Dynamic and fast-paced
- Cross-functional and collaborative
- Data-driven and strategic
- Focused on delivering results and driving growth
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you align with Edwards Lifesciences' patient-focused culture and commitment to innovation?
- Are you comfortable working in a dynamic, fast-paced, and collaborative environment?
- Do you possess strong clinical knowledge and understanding of the medical device industry?
- Are you able to manage competing priorities and drive results in a fast-paced environment?
ASSUMPTION: Edwards Lifesciences values candidates who are patient-focused, innovative, collaborative, accountable, and inclusive, with a strong commitment to driving results and continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple major product launches or programs and initiatives simultaneously
- Navigating complex regulatory and legal requirements for product launches
- Building and maintaining relationships with key opinion leaders (KOLs) and other stakeholders
- Working in a fast-paced, dynamic environment with competing priorities
- Adapting to changes in the market, competition, and regulatory landscape
ASSUMPTION: This role presents unique challenges and opportunities for growth and development in the medical device industry.
📈 Similar Roles Comparison
- This role is unique in its focus on transcatheter mitral and tricuspid therapies, requiring specialized clinical knowledge and expertise
- Compared to other marketing roles in the medical device industry, this position offers a high degree of strategic planning and project management responsibilities
- Career path opportunities may include leadership roles within the marketing organization or broader company functions
ASSUMPTION: This role offers a unique blend of strategic planning, project management, and clinical expertise, setting it apart from other marketing positions in the medical device industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan for the launch of a new transcatheter mitral or tricuspid therapy
- Building and maintaining relationships with key opinion leaders (KOLs) to inform product launch plans and understand the current market environment and competition
- Managing marketing collateral/labeling through all relevant legal and regulatory approval processes for multiple major product launches or programs and initiatives
ASSUMPTION: These sample projects illustrate the strategic and tactical marketing responsibilities required for this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the TMTT business unit, and how can this role address them?
- How does this role collaborate with cross-functional teams, marketing peers, and leaders to manage needs and messaging to upper management?
- What opportunities exist for professional growth and development within the marketing organization and the broader company?
- How does Edwards Lifesciences support work-life balance for employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, expectations, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing, project management, and clinical experience
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final round, be prepared to present a strategic marketing plan for a hypothetical product launch
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
