📌 Core Information
🔹 Job Title: Group Social Media Manager (Barselsvikariat)
🔹 Company: Tryg Forsikring A/S
🔹 Location: Ballerup, Denmark
🔹 Job Type: Temporary (Vikariat)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
1. Strategic Planning: Develop and implement social media strategies that align with Tryg's 2027 vision.
2. Content Creation: Plan, write, and design engaging content for various social media platforms.
3. Community Management: Build and maintain relationships with followers, influencers, and stakeholders.
4. Crisis Communication: Manage critical situations proactively and respond effectively to maintain Tryg's reputation.
5. Performance Analysis: Monitor and analyze KPIs to optimize content and distribution strategies.
6. Stakeholder Collaboration: Work closely with internal teams, external partners, and senior leadership to ensure consistent messaging and successful initiatives.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to balance multiple projects simultaneously. A successful candidate will be comfortable working in a dynamic environment and adapting to changing priorities.
📋 Key Responsibilities
✅ Social Media Management:
- Plan and execute organic social media strategies for Tryg's Danish and Group-level accounts.
- Collaborate with internal teams to ensure consistent messaging and branding across platforms.
✅ Content Development:
- Create engaging, on-brand content tailored to each social media platform.
- Coordinate with designers and copywriters to ensure high-quality visuals and messaging.
✅ Community Management:
- Build and maintain relationships with followers, influencers, and stakeholders.
- Monitor and respond to comments and messages in a timely and professional manner.
✅ Crisis Communication:
- Develop and implement crisis communication plans to protect Tryg's reputation during critical situations.
- Collaborate with senior leadership to ensure appropriate and effective responses.
✅ Performance Analysis:
- Monitor and analyze KPIs to assess the success of social media campaigns.
- Use data-driven insights to optimize content and distribution strategies.
✅ Stakeholder Collaboration:
- Work closely with internal teams, external partners, and senior leadership to ensure consistent messaging and successful initiatives.
- Provide regular updates and reports on social media performance to relevant stakeholders.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a team environment. A successful candidate will be comfortable managing multiple projects simultaneously and prioritizing tasks based on importance and urgency.
🎯 Required Qualifications
Education:
- Bachelor's degree in Communications, Marketing, Journalism, or a related field.
Experience:
- Proven experience (2-5 years) in social media management, content development, or a related role.
- Experience working with social media analytics tools (e.g., Hootsuite, Sprout Social, or similar).
- Familiarity with the Danish and international insurance industries is a plus.
Required Skills:
- Strong communication skills in Danish and English.
- Excellent writing and editing skills.
- Proficiency in social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
- Strong project management and organizational skills.
- Ability to work independently and in a team environment.
- Knowledge of Adobe Creative Suite or similar design tools is a plus.
Preferred Skills:
- Experience with employer branding and DEI initiatives.
- Familiarity with the Danish job market and cultural context.
- Knowledge of the local language and cultural nuances.
ASSUMPTION: Candidates should have a solid understanding of social media best practices, experience working with cross-functional teams, and the ability to thrive in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: DKK 35,000 - 45,000 per month (industry standard for a role of this level and experience in Denmark)
Benefits:
- Competitive pension and health insurance plans.
- Generous vacation package (5 weeks per year, plus Christmas and New Year's Eve).
- Flexible working hours and remote work options.
- Access to learning and development opportunities.
- Employee discounts on Tryg products and services.
Working Hours: Full-time (37.5 hours per week), with flexible hours and remote work options available.
ASSUMPTION: The salary range is based on industry standards for a role of this level and experience in Denmark. The benefits package is competitive and designed to attract and retain top talent in the insurance industry.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 5,001-10,000 employees
Founded: 1980 (as a merger of several Danish insurance companies)
Company Description: Tryg is Denmark's largest and Skandinavia's second-largest insurance company, providing personal injury, property, and liability insurance to over 5 million customers. Tryg is committed to preventing accidents and supporting customers in the event of a loss.
Company Specialties: Insurance, Fintech, and And Forsikring
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Group Social Media Manager will report directly to the Senior Director, Group Corporate Relations, and collaborate with various internal teams, including press, public affairs, and nordic partners.
Work Arrangement: Hybrid (3 office days per week, with the option to work remotely for the remaining days)
Growth Opportunities: This role offers opportunities to grow within the communications department, as well as potential career paths in marketing, public relations, or other related fields within the insurance industry.
ASSUMPTION: This role is well-suited for a communications professional with 2-5 years of experience seeking to advance their career in a dynamic and growing organization. The role offers opportunities for professional development and growth within the company.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with collaborative workspaces and dedicated quiet areas.
Office Location(s): Tryg's headquarters is located in Ballerup, Denmark, with additional offices in Copenhagen and other major cities in Denmark, Norway, and Sweden.
Geographic Context: Ballerup is a suburban town located approximately 10 kilometers northwest of Copenhagen. The area offers a mix of urban and rural environments, with easy access to nature and recreational activities.
Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 16:00 PM. Employees have the option to work remotely for up to two days per week, with the remaining days spent in the office.
ASSUMPTION: This role is well-suited for candidates who enjoy a mix of office and remote work, with a preference for working in a collaborative environment. The role offers a balance between structured work hours and flexible remote work options to accommodate individual preferences and needs.
💼 Interview & Application Insights
Typical Process:
1. Online application and resume screening.
2. Phone or video screening with the hiring manager.
3. In-person or virtual interview with the hiring manager and relevant team members.
4. Final interview with senior leadership.
Key Assessment Areas:
1. Communication skills and ability to craft engaging content.
2. Strategic thinking and problem-solving skills.
3. Knowledge of social media platforms and best practices.
4. Ability to work effectively in a team environment and collaborate with stakeholders.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare examples of your social media content and campaigns to showcase your creativity and strategic thinking.
3. Research Tryg's brand voice and values to ensure your application aligns with the company culture.
4. Practice common interview questions and prepare thoughtful responses that demonstrate your qualifications and fit for the role.
ATS Keywords: Social Media Management, Content Development, Community Management, Crisis Communication, Performance Analysis, Stakeholder Collaboration, Insurance Industry, Danish Language, Hybrid Work, Project Management
ASSUMPTION: This role requires strong communication skills, strategic thinking, and the ability to work effectively in a team environment. A successful candidate will be comfortable managing multiple projects simultaneously, collaborating with stakeholders, and adapting to changing priorities.
📝 Sample Projects
1. Social Media Campaign: Develop and execute a social media campaign to raise awareness about road safety and reduce traffic accidents in Denmark.
2. Crisis Communication Plan: Create a crisis communication plan for a hypothetical data breach at Tryg, outlining steps to protect the company's reputation and maintain customer trust.
3. Employee Engagement Initiative: Design and implement an internal communications initiative to improve employee engagement and foster a positive work environment at Tryg.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to think strategically, develop creative solutions, and adapt to various challenges specific to the insurance industry and social media management.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you describe the day-to-day responsibilities of the Group Social Media Manager and how they align with my skills and experience?
2. Team Dynamics: How does the communications team collaborate, and what is the team's dynamic like?
3. Company Culture: What are some unique aspects of Tryg's company culture, and how does the Group Social Media Manager contribute to maintaining and enhancing that culture?
4. Growth Opportunities: What opportunities are there for professional development and growth within this role and the company?
5. Work-Life Balance: How does Tryg support work-life balance for its employees, particularly for those working in hybrid or remote roles?
ASSUMPTION: These interview questions are designed to help the candidate better understand the role, team dynamics, company culture, and growth opportunities specific to this position and Tryg as an organization.
📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare examples of your social media content and campaigns to showcase your creativity and strategic thinking.
4. Research Tryg's brand voice and values to ensure your application aligns with the company culture.
5. Practice common interview questions and prepare thoughtful responses that demonstrate your qualifications and fit for the role.
6. Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
