π Core Information
πΉ Job Title: Junior SEM Specialist
πΉ Company: GroupM
πΉ Location: Poland
πΉ Job Type: Permanent (Full Time)
πΉ Category: Advertising Services
πΉ Date Posted: May 22, 2025
πΉ Experience Level: Entry-level (0-2 years)
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Planning SEM activities and supporting the team in building structures and executing PPC campaign strategies.
- Optimizing PPC campaigns and assisting in monitoring costs and budgets.
- Working in a collaborative environment to achieve common goals.
- Continuous learning and development opportunities.
ASSUMPTION: This role is ideal for a recent graduate or someone with limited experience in SEM, looking to grow their skills and career in a dynamic and supportive environment.
π Key Responsibilities
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Plan and execute SEM activities, including PPC campaigns.
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Support the team in building structures and executing PPC campaign strategies.
β
Optimize PPC campaigns and assist in monitoring costs and budgets.
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Collaborate with the team to achieve common goals.
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Analyze and report on campaign performance.
ASSUMPTION: While this role is entry-level, it requires a proactive and detail-oriented individual who can manage multiple tasks and prioritize effectively.
π― Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- 0-2 years of experience in SEM or a related field.
Required Skills:
- Interest in SEM campaigns, particularly in e-commerce.
- Familiarity with Google Ads.
- Proficiency in Excel and PowerPoint.
- Fluent communication in English and Polish.
Preferred Skills:
- Knowledge of other marketing channels.
- Experience with other PPC platforms.
ASSUMPTION: While not required, experience with other marketing channels or PPC platforms would be an asset in this role.
π° Compensation & Benefits
Salary Range: The salary range for this role is typically between PLN 3,500 - 5,000 gross per month, depending on experience and qualifications. This is an estimate based on industry standards for entry-level SEM roles in Poland.
Benefits:
- Life Insurance
- English Course Subsidy
- Sports Card Subsidy
- Medical Care
- Canteen Discounts
- Workation
- Weekly Office Breakfasts
- Integration Meetings
- Internal and External Training Opportunities
- Referral Program
- Career Development Opportunities
- Induction Program
Working Hours: Full-time, 40 hours per week. Flexible working hours and remote work options may be available.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and experience. Benefits are subject to change and may be dependent on the length of service.
π Applicant Insights
π Company Context
Industry: GroupM is a global leader in the advertising services industry, operating as a strategic center for technology and operations for leading media agencies.
Company Size: GroupM has over 10,000 employees across 120 offices in 96 markets worldwide.
Founded: GroupM was founded in 2003 as a division of WPP, a global communications services group.
Company Description:
- GroupM operates as a strategic center for technology and operations for leading media agencies, including EssenceMediacom, Mindshare, and Wavemaker.
- It also includes Choreograph, a pioneer in data-driven marketing.
- GroupM is committed to continuous learning and development, investing in the whole-person wellbeing, careers, and capabilities of its employees.
- It has been recognized as a Top Employer Poland & Europe (2021-2024) and was named the Group Media Agency of the Year in 2024 by Media&Marketing Poland.
- GroupM is also a #DIMAQEmployer, a trusted partner for digital marketing collaboration with certified specialists.
Company Specialties:
- Media planning and buying
- Data-driven marketing
- Creative technology
- Analytics and insights
Company Website:
EssenceMediacom
ASSUMPTION: GroupM's diverse portfolio of agencies and services allows it to provide comprehensive marketing solutions to its clients.
π Role Analysis
Career Level: This is an entry-level role, ideal for a recent graduate or someone with limited experience in SEM.
Reporting Structure: The Junior SEM Specialist will report directly to the SEM Team Lead.
Work Arrangement: This role is on-site, with flexible working hours and remote work options available.
Growth Opportunities:
- Career development opportunities within GroupM and its subsidiaries.
- Internal and external training opportunities.
- Potential to move into an SEM specialist or manager role.
ASSUMPTION: GroupM's large size and diverse portfolio of agencies provide ample opportunities for career growth and development.
π Location & Work Environment
Office Type: GroupM's offices are modern and collaborative, with a focus on employee wellbeing and comfort.
Office Location(s): 1 Southwark Bridge Rd, London, England SE1 9HL, GB
Geographic Context:
- GroupM's Poland office is located in Warsaw, the capital and largest city of Poland.
- Warsaw is a vibrant and multicultural city, with a rich history and a thriving arts and culture scene.
- The city offers a high quality of life, with excellent education, healthcare, and entertainment options.
Work Schedule: Full-time, 40 hours per week. Flexible working hours and remote work options may be available.
ASSUMPTION: GroupM's Poland office provides a dynamic and supportive work environment, with a strong focus on employee growth and development.
πΌ Interview & Application Insights
Typical Process:
1. Phone screening to assess communication skills and cultural fit.
2. In-person interview with the hiring manager and HR to discuss qualifications and career goals.
3. Final interview with senior leadership to discuss fit and next steps.
Key Assessment Areas:
- Technical skills in SEM and PPC campaign management.
- Communication and interpersonal skills.
- Problem-solving and analytical skills.
- Cultural fit and alignment with GroupM's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences.
- Be prepared to discuss your interest in SEM and your long-term career goals.
- Research GroupM and its subsidiaries to demonstrate your understanding of the company and its values.
ATS Keywords: SEM, PPC, Google Ads, Excel, PowerPoint, English, Polish, marketing, e-commerce, campaign management, optimization, analysis, reporting.
ASSUMPTION: GroupM's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best fit for the role and the company.
π οΈ Tools & Technologies
- Google Ads
- Excel
- PowerPoint
- Other PPC platforms (as needed)
ASSUMPTION: While not exhaustive, this list provides a starting point for the tools and technologies required for this role. Familiarity with additional tools and technologies may be an asset.
π Cultural Fit Considerations
Company Values:
- Continuous learning and development
- Collaboration and teamwork
- Innovation and creativity
- Integrity and accountability
- Diversity and inclusion
Work Style:
- Dynamic and fast-paced
- Collaborative and supportive
- Data-driven and analytical
- Results-oriented
Self-Assessment Questions:
1. How do you approach continuous learning and development in your role?
2. Can you provide an example of a time when you worked collaboratively to achieve a common goal?
3. How do you use data and analytics to inform your decision-making processes?
4. How do you handle feedback and criticism in a work environment?
ASSUMPTION: GroupM's cultural fit assessment focuses on finding individuals who align with its values and work style, with a strong emphasis on continuous learning and development.
β οΈ Potential Challenges
- The fast-paced and dynamic nature of the role may require adaptability and quick decision-making.
- The role may involve working with tight deadlines and managing multiple tasks simultaneously.
- The role may require occasional travel to attend industry events or client meetings.
ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and development in the role.
π Similar Roles Comparison
- Junior SEM Specialist vs. Entry-level Marketing Coordinator: The Junior SEM Specialist role is more focused on campaign management and optimization, while the Marketing Coordinator role may involve more administrative tasks and project coordination.
- Junior SEM Specialist vs. SEM Specialist: The Junior SEM Specialist role is entry-level, with a focus on learning and development, while the SEM Specialist role is more senior, with a focus on strategic planning and execution.
ASSUMPTION: While these roles share some similarities, they also have distinct differences that may impact the skills and experiences required for each role.
π Sample Projects
- Planning and executing a PPC campaign for an e-commerce client.
- Analyzing campaign performance data and providing insights and recommendations for optimization.
- Collaborating with the team to develop a comprehensive SEM strategy for a new client.
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities that may be required in this role.
β Key Questions to Ask During Interview
1. What are the most important qualities you're looking for in a Junior SEM Specialist?
2. How does this role fit into the overall SEM strategy for the company?
3. What opportunities are there for growth and development in this role?
4. How does the team collaborate and support each other in achieving common goals?
5. What is the company's approach to continuous learning and development?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, helping applicants make informed decisions about their application and career goals.
π Next Steps for Applicants
To apply for this position:
1. Submit your application through this link:
https://jobs.jobvite.com/groupm-emea/job/o7F9wfwb
2. Tailor your resume and cover letter to highlight your relevant skills and experiences.
3. Prepare for your phone screening by researching GroupM and its subsidiaries, and practicing your communication skills.
4. Follow up with the hiring manager after your interview to express your interest in the role.
5. If you are offered the position, consider the salary and benefits package, and negotiate if necessary.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.