GroupM | Junior Social Media Paid Specialist

📌 Core Information

🔹 Job Title: Junior Social Media Paid Specialist

🔹 Company: GroupM

🔹 Location: Poland

🔹 Job Type: Permanent (Full Time)

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing advertising campaigns on social media platforms
• Monitoring and optimizing campaigns to meet objectives
• Preparing reports and presenting findings to clients
• Collaborating with cross-functional teams to deliver integrated media solutions

ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain experience in social media advertising and client management.

📋 Key Responsibilities

✅ Plan and execute advertising campaigns using Facebook and other social media platforms

✅ Monitor and optimize campaigns to meet objectives

✅ Prepare reports and present findings to clients

✅ Collaborate with cross-functional teams to deliver integrated media solutions

✅ Stay up-to-date with industry trends and best practices

ASSUMPTION: The role may require occasional weekend work or flexibility to accommodate client needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 0-2 years of experience in agency or client-side roles

Required Skills:

• Proven experience in social media advertising, preferably on Facebook and Instagram
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills in English
• Proficient in Excel (intermediate level)

Preferred Skills:

• Familiarity with other social media advertising platforms (e.g., LinkedIn, Twitter, Pinterest)
• Experience with campaign management tools (e.g., Hootsuite, Sprout Social)
• Basic knowledge of HTML and CSS

ASSUMPTION: Candidates with relevant internship experience may also be considered.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between PLN 3,500 - 5,000 gross per month, based on industry standards for entry-level social media specialists in Poland. Final offer will depend on the candidate's experience and skills.

Benefits:

• Health Insurance
• Language Learning Support
• Sports Card
• Life Insurance
• Flexible working hours (work until 3 PM on Fridays)

Working Hours: Full-time position with standard working hours (Monday-Friday, 9 AM - 5 PM) and flexibility to accommodate client needs

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: GroupM is a global media investment group that provides a comprehensive range of advertising services, including media planning, buying, and creative solutions.

Company Size: GroupM is a large company with over 10,000 employees worldwide, providing a dynamic and collaborative work environment.

Founded: GroupM was founded in 2003 as a joint venture between WPP and Mediaedge:cia.

Company Description:

• GroupM is a global media investment group that provides a comprehensive range of advertising services, including media planning, buying, and creative solutions.
• The company is committed to delivering marketing breakthroughs for brands and has a strong focus on continuous learning and development.
• GroupM is one of the world's leading communications specialists with billings of more than US$22 billion.

Company Specialties:

• Media Planning & Buying
• Creative Solutions
• Data-Driven Marketing
• Analytics & Insights

Company Website: EssenceMediacom

ASSUMPTION: GroupM is a large, global company with a strong presence in the advertising industry. This role is part of the EssenceMediacom agency, which focuses on delivering integrated media solutions for clients.

📊 Role Analysis

Career Level: This role is an entry-level position within the advertising industry, offering an opportunity to gain experience in social media advertising and client management.

Reporting Structure: The Junior Social Media Paid Specialist will report directly to the Social Media Manager or similar role within the agency.

Work Arrangement: This role is offered on a hybrid basis, with employees working from the office three days a week and remotely for the remaining two days.

Growth Opportunities:

• Progression to Senior Social Media Paid Specialist or similar role
• Expansion into other areas of media planning, buying, or creative solutions
• Opportunities to work on international client accounts and gain global experience

ASSUMPTION: GroupM offers a structured career development program and encourages employees to take on new challenges and responsibilities as they grow within the organization.

🌍 Location & Work Environment

Office Type: GroupM's office is located in the Campus Koneser building in Warsaw, offering a modern and collaborative work environment.

Office Location(s): Warsaw, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people.
• The city is known for its rich history, vibrant culture, and growing tech industry.
• Warsaw is home to several multinational corporations and offers numerous opportunities for professional growth and development.

Work Schedule: Standard working hours are Monday-Friday, 9 AM - 5 PM, with flexibility to accommodate client needs. Employees work from the office three days a week and remotely for the remaining two days.

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and reduces commuting time for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Problem-solving skills and analytical mindset
• Communication and presentation skills in English
• Cultural fit and alignment with GroupM's values
• Technical skills in social media advertising and Excel

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of social media advertising campaigns you have worked on or ideas for hypothetical campaigns
• Demonstrate your understanding of GroupM's business and the role of a Junior Social Media Paid Specialist within the organization

ATS Keywords: Social Media, Facebook Advertising, Instagram Advertising, Campaign Planning, Data Analysis, Reporting, Optimization, Client Communication, Excel, English Language

ASSUMPTION: GroupM uses an Applicant Tracking System (ATS) to manage job applications and may use specific keywords to filter resumes. Including relevant keywords in your resume can increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Instagram Insights
• Google Analytics
• Excel (intermediate level)
• Campaign management tools (e.g., Hootsuite, Sprout Social)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Continuous Learning
• Breakthrough Thinking
• Collaboration
• Integrity
• Diversity & Inclusion

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on teamwork and collaboration
• Opportunities for professional growth and development
• Flexible and adaptable approach to work

Self-Assessment Questions:

• Do you embrace a mindset of continuous learning and improvement?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in a collaborative work setting and enjoy working with diverse teams?

ASSUMPTION: GroupM values employees who are proactive, adaptable, and committed to continuous learning and development.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Working with tight deadlines and client expectations, which may require flexibility and adaptability
• Keeping up-to-date with industry trends and best practices, which may require ongoing learning and development
• Navigating a large, global organization, which may present opportunities for career growth but also require strong communication and networking skills

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a willingness to learn and grow within the organization.

📈 Similar Roles Comparison

• Junior Social Media Paid Specialist vs. Social Media Coordinator: The former role focuses more on campaign planning, execution, and optimization, while the latter may involve more content creation and community management.
• Industry-specific context: The advertising industry is dynamic and fast-paced, with a strong focus on data-driven decision-making and continuous learning.
• Career path comparison: Both roles can lead to progression into senior roles within social media advertising or expansion into other areas of media planning, buying, or creative solutions.

ASSUMPTION: While these roles share some similarities, they also have distinct differences in terms of focus and responsibilities.

📝 Sample Projects

• Developing and executing a social media advertising campaign for a retail client, targeting specific demographics and optimizing performance based on real-time data
• Conducting a competitive analysis of social media advertising strategies for a B2B client and providing recommendations for improvement
• Creating and presenting a quarterly report on social media advertising performance for a client, including data-driven insights and recommendations for future campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Junior Social Media Paid Specialist role.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role fit into the broader team structure, and who will I be working closely with?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does GroupM support the professional development and growth of its employees?
• What are the most rewarding aspects of working at GroupM, according to current employees?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of social media advertising campaigns you have worked on or ideas for hypothetical campaigns
• Demonstrate your understanding of GroupM's business and the role of a Junior Social Media Paid Specialist within the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.