GroupM | Regular/Senior Social Media Paid Specialist

📌 Core Information 🔹 Job Title: Regular/Senior Social Media Paid Specialist 🔹 Company: GroupM 🔹 Location: Poland 🔹 Job Type: Permanent (Full Time) 🔹 Category: Advertising & Marketing 🔹 Date Posted: May 22, 2025 🔹 Experience Level: Mid-Level (2-5 years) 🚀 Job Overview Key aspects of this role include: - Leading and planning social media advertising activities using Facebook and other social media tools. - Preparing campaign estimates and recommendations, and implementing and optimizing campaigns according to objectives. - Monitoring and reporting on campaign performance, providing quarterly, semi-annual, and annual summaries with recommendations for clients. - Collaborating with clients and internal teams to ensure campaign success. - Staying up-to-date with industry trends and best practices in social media advertising. ASSUMPTION: This role requires a strong understanding of social media advertising, with a focus on Facebook and Instagram. Experience in e-commerce and familiarity with Excel are also essential. The ideal candidate will have a proven track record in social media advertising, with a minimum of 2-5 years of experience. 📋 Key Responsibilities ✅ Campaign Planning and Execution: - Lead and plan advertising activities using Facebook and other social media tools. - Prepare campaign estimates and recommendations. - Implement and optimize campaigns according to objectives. ✅ Campaign Monitoring and Reporting: - Monitor and report on campaign performance. - Provide quarterly, semi-annual, and annual summaries with recommendations for clients. ✅ Client Collaboration: - Collaborate with clients and internal teams to ensure campaign success. ✅ Industry Knowledge: - Stay up-to-date with industry trends and best practices in social media advertising. ASSUMPTION: This role requires strong analytical skills to monitor and optimize campaigns, as well as excellent communication skills to collaborate effectively with clients and internal teams. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Advertising, or a related field. Experience: - 2-5 years of experience in social media advertising, with a focus on Facebook and Instagram. - Proven track record in campaign planning, execution, and optimization. - Experience working with clients and internal teams. Required Skills: - Proficiency in Facebook Ads Manager and other social media advertising tools. - Strong analytical skills in Excel (pivot tables and data analysis). - Excellent communication and collaboration skills. - Fluency in English (minimum B2 level). Preferred Skills: - Experience in e-commerce and Google Ads. - Familiarity with other social media advertising platforms (e.g., LinkedIn, Twitter, Pinterest). - Knowledge of data visualization tools (e.g., Tableau, Power BI). ASSUMPTION: Candidates with agency or client experience, as well as experience in e-commerce, will be prioritized. Familiarity with other social media advertising platforms and data visualization tools is a plus. 💰 Compensation & Benefits Salary Range: The salary range for this role is PLN 25,000 - 40,000 per month, depending on experience and qualifications. This estimate is based on industry standards for similar roles in Poland. Benefits: - Life insurance. - English course funding. - Sports card funding. - Medical care. - Canteen discounts. - Workation after 6 months. - Weekly office breakfasts. - Integration meetings. - Internal and external training opportunities. - Referral program. - Career development opportunities. - Induction program. Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options available. ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Poland. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Advertising & Marketing Company Size: 10,000+ employees Founded: 1924 (as WPP, the parent company of GroupM) Company Description: GroupM is the world's leading media investment management group, dedicated to providing a comprehensive range of advertising and marketing services to clients. With a global team of over 10,000 people in 120 offices across 96 markets, GroupM delivers innovative, data-driven solutions that help brands thrive in today's rapidly evolving media landscape. Company Specialties: Media investment management, advertising, marketing, data analytics, and digital transformation. Company Website: GroupM ASSUMPTION: GroupM's extensive global presence and expertise in media investment management make it an ideal place for professionals seeking to grow their careers in advertising and marketing. 📊 Role Analysis Career Level: Mid-Level (2-5 years of experience) Reporting Structure: This role reports directly to the Social Media Paid Manager or a similar role within the organization. Work Arrangement: On-site, with flexible remote work options available. Growth Opportunities: - Opportunities for career progression within the social media advertising team. - Potential to work on high-profile campaigns for global brands. - Access to training and development opportunities through GroupM's comprehensive learning and development programs. ASSUMPTION: This role offers excellent opportunities for career growth and development within GroupM's extensive global network. 🌍 Location & Work Environment Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities. Office Location: Poland Geographic Context: Poland offers a vibrant and dynamic advertising and marketing industry, with a strong focus on digital transformation and innovation. Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options available. ASSUMPTION: Poland's thriving advertising and marketing industry, coupled with GroupM's global presence, provides an ideal environment for professionals seeking to advance their careers in social media advertising. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the hiring manager. 3. In-person or virtual interview with the hiring manager and HR representative. 4. Final interview with the social media paid team lead or a senior member of the team. Key Assessment Areas: - Technical skills in social media advertising, with a focus on Facebook and Instagram. - Analytical skills and data-driven decision-making. - Communication and collaboration skills. - Cultural fit and alignment with GroupM's values. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare examples of successful social media advertising campaigns you've worked on, focusing on your contributions and the results achieved. - Research GroupM's company culture and values, and be prepared to discuss how your personal values align with theirs. ATS Keywords: Social media advertising, Facebook Ads, Instagram Ads, campaign planning, campaign execution, campaign optimization, data analysis, Excel, A/B testing, client collaboration, marketing strategy. ASSUMPTION: GroupM's structured interview process focuses on assessing candidates' technical skills, analytical abilities, and cultural fit. Being prepared with relevant examples and a clear understanding of GroupM's values will help you succeed in the interview process. 🛠️ Tools & Technologies - Facebook Ads Manager - Instagram Ads Manager - Google Analytics - Excel (pivot tables, data analysis) - Data visualization tools (e.g., Tableau, Power BI) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Microsoft Teams, Slack) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates with experience using these tools, as well as other relevant advertising and marketing platforms, will be prioritized. 👔 Cultural Fit Considerations Company Values: - Innovation: We foster a culture of continuous learning and improvement. - Collaboration: We work together to achieve exceptional results for our clients. - Integrity: We act with honesty and transparency in all our interactions. - Diversity: We embrace and celebrate our differences, creating an inclusive work environment. Work Style: - Dynamic: We thrive in a fast-paced, ever-changing environment. - Data-driven: We make informed decisions based on data and analytics. - Creative: We approach challenges with a solutions-oriented mindset. - Adaptable: We embrace change and continuously evolve our approach. Self-Assessment Questions: 1. How do you stay up-to-date with the latest trends and best practices in social media advertising? 2. Can you provide an example of a time when you had to adapt your approach to a changing situation in a social media advertising campaign? 3. How do you ensure that your work aligns with GroupM's values, particularly in the areas of innovation, collaboration, integrity, and diversity? ASSUMPTION: GroupM's values and work style require candidates who are innovative, collaborative, and adaptable, with a strong commitment to continuous learning and improvement. ⚠️ Potential Challenges - Workload fluctuations: Social media advertising campaigns can experience sudden changes in scope or timeline, requiring candidates to be adaptable and flexible. - Client demands: Clients may have specific requirements or expectations that differ from standard practices, challenging candidates to think creatively and find solutions. - Technological changes: The social media advertising landscape is constantly evolving, with new platforms and features emerging regularly. Candidates must be comfortable learning and adapting to new tools and technologies. ASSUMPTION: These challenges require candidates who are proactive, resourceful, and able to thrive in a dynamic and ever-changing environment. 📈 Similar Roles Comparison - Social Media Advertising Specialist: This role focuses more on day-to-day campaign management and less on strategic planning and optimization. - Media Planner/Buyer: This role involves planning and buying advertising space across various media channels, with a focus on traditional media. - Digital Marketing Specialist: This role encompasses a broader range of digital marketing activities, including SEO, content marketing, and email marketing, in addition to social media advertising. ASSUMPTION: This role requires a strong focus on social media advertising, with a deep understanding of Facebook and Instagram advertising tools and best practices. 📝 Sample Projects 1. Campaign Planning and Execution: Develop a comprehensive campaign plan, including target audience, budget allocation, ad creative, and placement strategy, and execute the campaign according to the plan. 2. Campaign Optimization: Analyze campaign performance data, identify areas for improvement, and implement optimizations to enhance campaign results. 3. Client Reporting: Prepare quarterly, semi-annual, and annual campaign performance reports, highlighting key metrics, trends, and recommendations for clients. ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on campaign planning, execution, optimization, and client reporting. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how they align with my experience and skills? 2. Team Structure: How is the social media paid team structured, and how does this role fit within the team? 3. Client Collaboration: How does the team collaborate with clients, and what are the expectations for client communication in this role? 4. Career Growth: What opportunities are there for career growth and development within the social media paid team and GroupM more broadly? 5. Company Culture: How would you describe GroupM's company culture, and how does this role contribute to the overall company mission and values? ASSUMPTION: These questions help candidates better understand the role's responsibilities, team dynamics, and career growth opportunities, as well as GroupM's company culture and values. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link. 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare examples of successful social media advertising campaigns you've worked on, focusing on your contributions and the results achieved. 4. Research GroupM's company culture and values, and be prepared to discuss how your personal values align with theirs. 5. Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.