Growth and Field Marketing Associate

📌 Core Information

🔹 Job Title: Growth and Field Marketing Associate

🔹 Company: C-Link

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving demand generation and engagement with enterprise-level clients
• Expanding community-centric marketing initiatives and content strategy
• Transforming live event strategy and executing industry events
• Collaborating with sales teams to enhance marketing efforts and drive pipeline growth
• Leveraging marketing automation and analytics to optimize campaigns and improve ROI

ASSUMPTION: This role requires a strategic and autonomous marketer with experience in B2B marketing, event management, and targeting enterprise-level clients. The ideal candidate will be comfortable working across multiple teams and driving impact through collaboration.

📋 Key Responsibilities

✅ Expand and enhance C-Link’s existing community-centric marketing initiatives to drive engagement and brand awareness

✅ Identify new content formats and channels to strengthen C-Link’s industry presence and credibility

✅ Lead the transformation of C-Link’s live event strategy, ensuring we attract enterprise-level clients and bring together our most successful engagement efforts

✅ Plan, organize, and execute industry events, trade shows, and networking meetups to strengthen C-Link’s market position

✅ Develop relationships with key industry associations and event organizers to maximize visibility

✅ Execute Account-Based Marketing (ABM) strategies to target enterprise-level clients, ensuring multiple touch points are leveraged in the sales process

✅ Work closely with SDRs and BDMs to align on enterprise-level outreach, ensuring a structured approach to engagement and lead nurturing

✅ Partner with the Sales team to develop tailored campaigns that drive pipeline growth and customer acquisition

✅ Create sales enablement materials, case studies, and industry insights that support sales conversations and conversions

✅ Leverage HubSpot to build automated workflows, track campaign performance, and optimize lead nurturing programs

✅ Set and monitor KPIs for all campaigns, analyzing data to refine strategies and improve ROI

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned as needed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of B2B marketing experience (SaaS, technology, or ConTech experience preferred)

Required Skills:

• Proven ability to target and engage enterprise-level clients through structured, multi-touchpoint strategies
• Strong event marketing and project management skills
• Analytical mindset—ability to interpret data, track KPIs, and adjust strategies accordingly
• Highly collaborative and comfortable working across Sales, Product, and Customer Success teams
• Ambition to grow into a leadership role, with a clear drive to scale marketing impact

Preferred Skills:

• Experience with HubSpot or similar marketing automation platforms
• Familiarity with the construction industry or ConTech sector
• Strong communication and presentation skills

ASSUMPTION: While the job listing does not explicitly state preferred qualifications, the required skills and experience suggest that candidates with additional marketing automation experience, industry-specific knowledge, and strong communication skills would be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Marketing Manager with 3-5 years of experience in the UK)

Benefits:

• Flexible work-life balance
• Regular team-building events
• Training & career growth opportunities
• Competitive salary
• 25 days of annual leave plus public holidays

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 3-5 years of experience in the UK. Actual compensation may vary based on factors such as the candidate's skills, experience, and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Construction Technology (ConTech)

Company Size: Small (11-50 employees) – This means the company is agile and offers opportunities for growth and impact, but may have limited resources compared to larger organizations.

Founded: 2015 – C-Link has been operating for over a decade, providing stability and experience in the market.

Company Description:

• C-Link is a fast-growing ConTech company that operates two key brands: C-Link (procurement software for main contractors and developers) and Prosper (a marketplace and lead generation platform for subcontractors).
• The company aims to revolutionize construction procurement by automating workflows and transforming how subcontractors win work.
• C-Link is expanding its team and looking for a Growth and Field Marketing Associate to drive demand generation, shape event strategy, and build deeper engagement with enterprise-level clients.

Company Specialties:

• Construction procurement
• Construction innovation
• Construction technology
• Quantity surveying
• Main contractor
• Contractors
• Supply chain
• Subcontractors
• Construction software
• Artificial intelligence

Company Website: www.c-link.com

ASSUMPTION: C-Link is a well-established company in the ConTech industry, with a clear mission and a strong focus on growth and innovation. The company's small size offers opportunities for applicants to make a significant impact and grow within the organization.

📊 Role Analysis

Career Level: Mid-level – This role is suitable for a marketing professional with 3-5 years of experience, looking to take on more responsibility and drive strategic initiatives.

Reporting Structure: The Growth and Field Marketing Associate will report directly to the Head of Marketing and work closely with the Sales, Product, and Customer Success teams.

Work Arrangement: Remote OK – This role can be performed remotely, offering flexibility and the opportunity to work from anywhere in the United Kingdom.

Growth Opportunities:

• As C-Link continues to grow, there will be opportunities for the successful candidate to take on more responsibility and advance their career within the marketing department or the company as a whole.
• The ideal candidate will have a clear drive to scale marketing impact and grow into a leadership role.
• Working closely with the Head of Marketing and other departments will provide ample opportunities for learning and professional development.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success and advance their career within the marketing department or the broader organization.

🌍 Location & Work Environment

Office Type: Remote – This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance.

Office Location(s): United Kingdom – The successful candidate can work from anywhere in the UK, as long as they are able to collaborate effectively with the team and attend any necessary meetings or events.

Geographic Context:

• The United Kingdom has a well-established construction industry and a thriving ConTech sector, providing ample opportunities for growth and engagement.
• The remote nature of this role allows the successful candidate to work from any location within the UK, offering flexibility and the ability to maintain a healthy work-life balance.
• The UK's time zone (GMT/BST) overlaps with many other major markets, facilitating international collaboration and communication.

Work Schedule: Full-time (37.5 hours per week) – The successful candidate will be expected to work a full-time schedule, with the flexibility to adjust their hours as needed to accommodate meetings, events, or other requirements.

ASSUMPTION: The remote nature of this role offers significant flexibility and the opportunity to maintain a healthy work-life balance. However, the successful candidate must be able to manage their time effectively and collaborate successfully with the team, regardless of location.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Head of Marketing
• In-depth interview with the Head of Marketing and a member of the Sales team
• Final interview with the CEO

Key Assessment Areas:

• Marketing strategy and planning
• Event management and execution
• Collaboration and communication skills
• Analytical mindset and data-driven decision-making
• Alignment with C-Link's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in B2B, SaaS, or ConTech environments.
• Demonstrate your understanding of the construction industry and C-Link's unique value proposition.
• Showcase your ability to drive strategic initiatives and collaborate effectively with cross-functional teams.
• Prepare for behavioral interview questions that focus on your marketing experience, event management skills, and ability to work autonomously.

ATS Keywords: B2B Marketing, SaaS, Technology, Event Marketing, Project Management, Account-Based Marketing, Data Analysis, Collaboration, Content Marketing, Lead Generation, Sales Enablement, Marketing Automation, Community Engagement, Campaign Management, KPI Tracking, Enterprise Marketing

ASSUMPTION: C-Link's application process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit. Applicants should focus on demonstrating their relevant experience and alignment with the company's mission and values.

🛠️ Tools & Technologies

• HubSpot (Marketing Automation)
• Event management platforms (e.g., Eventbrite, Bizzabo)
• Project management tools (e.g., Asana, Trello)
• Marketing analytics tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The successful candidate should have experience with marketing automation platforms, event management tools, and marketing analytics tools. Familiarity with HubSpot or similar platforms is particularly valuable for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Growth mindset

Work Style:

• Autonomous and self-driven
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in an autonomous environment and enjoy driving strategic initiatives?
• Are you comfortable working collaboratively with cross-functional teams and stakeholders?
• Do you have a strong analytical mindset and a data-driven approach to decision-making?
• Are you adaptable and able to pivot strategies based on changing market conditions or feedback?
• Are you results-focused and driven by a desire to make a significant impact?

ASSUMPTION: C-Link values innovation, collaboration, and a growth mindset. The ideal candidate will be autonomous, data-driven, and results-focused, with a strong desire to make a significant impact on the company's success.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing strategic planning with day-to-day execution
• Adapting to a fast-paced, growing environment with evolving priorities
• Collaborating effectively with remote team members and stakeholders

ASSUMPTION: The successful candidate should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects and priorities effectively. Strong organizational skills, adaptability, and the ability to collaborate remotely will be essential for success in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on event management and enterprise-level client engagement.
• C-Link's small size and growth trajectory offer unique opportunities for impact and career growth, but may also come with the challenges of a fast-paced, evolving environment.
• This role is well-suited to a marketing professional looking to take on more responsibility and drive strategic initiatives in a dynamic, growing organization.

ASSUMPTION: Applicants should consider their fit for the unique blend of marketing, event management, and enterprise-level client engagement required for this role. The small size and growth trajectory of C-Link offer significant opportunities for impact and career growth, but may also come with the challenges of a fast-paced, evolving environment.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive enterprise-level client engagement
• Planning and executing a large-scale industry event, with a focus on attracting enterprise-level clients and maximizing visibility
• Creating a comprehensive sales enablement package, including case studies, industry insights, and tailored campaign materials, to support the sales team's efforts

ASSUMPTION: The successful candidate should have experience developing and executing marketing campaigns, planning and executing events, and creating sales enablement materials. Familiarity with the construction industry or ConTech sector would be particularly valuable for these projects.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those plans?
• How does the marketing department collaborate with the sales and product teams, and what are the key priorities for these collaborations?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address those challenges?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Applicants should focus on understanding C-Link's growth plans, the priorities and challenges facing the company, and the opportunities for professional development and growth within the marketing department. Asking well-researched, thoughtful questions will demonstrate the applicant's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Remote Growth and Field Marketing Associate in London at C-Link
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in B2B, SaaS, or ConTech environments.
• Prepare for behavioral interview questions that focus on your marketing experience, event management skills, and ability to work autonomously.
• Research C-Link's mission, values, and growth plans to demonstrate your alignment with and enthusiasm for the company's vision.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.